YRF YouTube Channel Stats
YRF (@yrf) is a YouTube channel from India created on June 7, 2006. As of October 2026, the channel has 72.9M subscribers, 61.61B total views and 5,145 videos. YRF uploads about 2.5 videos per month, and its videos average 38.32M views with a 0.5% engagement rate.
At our core, we’re storytellers.
From making high-budget blockbusters to youth-oriented films, from working with the biggest actors of the industry to launching young talent in films, from being the distribution house with the strongest global foothold to pioneering new formats of distribution and exploring newer territories, from launching compelling story-telling forms to the numerous digitally led innovations, Yash Raj Films (YRF) has maintained its flagship position across all verticals since its genesis.
YRF Channel Stats & Performance Metrics
- Engagement rate
- 0.5%Likes and comments per view
- Upload frequency
- 2.5 / monthLong-form, last 12 months
- Channel age
- 20 yearsSince June 7, 2006
- Views to subscribers
- 53%Avg video views / subscribers
YRF Views & Upload Growth
Views earned by videos, grouped by the time they were published. Based on 51 long-form videos published since Jun 2025.
Each bar counts the total views of every video uploaded in that period, so older bars keep growing as those videos keep earning views. Channels that upload many videos a day show a shorter history here.
Best Videos by YRF
The most watched, most liked and newest long-form uploads. Shorts are not included.
Most Viewed Videos on YRF
-
1
332.89Mviews
-
2
287.21Mviews
-
3
226.22Mviews
-
4
187.37Mviews
-
5
Lyrical | Saiyaara Title Song | Ahaan, Aneet | Tanishk Bagchi, Faheem Abdullah, Arslan| Irshad Kamil175.87Mviews
-
6
Aavan Jaavan Song | WAR 2 | Hrithik Roshan, Kiara Advani | Pritam, Arijit Singh, Nikhita | Amitabh B166.02Mviews
-
7
155.79Mviews
-
8
Humsafar Song | Saiyaara | Ahaan Panday | Aneet Padda| Sachet Tandon, Parampara Tandon, Irshad Kamil83.95Mviews
-
9
Janaab-e-Aali | Full Song | WAR 2 | Hrithik Roshan, NTR | Pritam, Sachet Tandon, Saaj Bhatt, Amitabh81.53Mviews
-
10
75.59Mviews
Most Liked Videos on YRF
-
1
1.43Mlikes
-
2
1.22Mlikes
-
3
877.2Klikes
-
4
Aavan Jaavan Song | WAR 2 | Hrithik Roshan, Kiara Advani | Pritam, Arijit Singh, Nikhita | Amitabh B867.7Klikes
-
5
Lyrical | Saiyaara Title Song | Ahaan, Aneet | Tanishk Bagchi, Faheem Abdullah, Arslan| Irshad Kamil846.9Klikes
-
6
Humsafar Song | Saiyaara | Ahaan Panday | Aneet Padda| Sachet Tandon, Parampara Tandon, Irshad Kamil741Klikes
-
7
706.1Klikes
-
8
695.2Klikes
-
9
Janaab-e-Aali | Full Song | WAR 2 | Hrithik Roshan, NTR | Pritam, Sachet Tandon, Saaj Bhatt, Amitabh449.8Klikes
-
10
393Klikes
Latest Videos Uploaded by YRF
-
1
869.1Kviews
-
2
45.9Kviews
-
3
Lyrical | Sharara Song | Mere Yaar Ki Shaadi Hai | Shamita, Jimmy,Uday | Jeet-Pritam,Asha,Sonu,Javed143.5Kviews
-
4
524Kviews
-
5
157.9Kviews
-
6
111Kviews
-
7
1.47Mviews
-
8
718.2Kviews
-
9
2.29Mviews
-
10
672.6Kviews
All YRF Videos
Search and sort every long-form video we analysed for YRF.
| Video | Views |
|---|---|
| 869.1K | |
| 45.9K | |
| 143.5K | |
| 524K | |
| 157.9K | |
| 111K | |
| 1.47M | |
| 718.2K | |
| 2.29M | |
| 672.6K |
YRF Upload Schedule & Content Insights
Uploads on Thursday earn the highest average views. Videos in the 5 to 10 min range perform best. Times are in UTC.
Upload day of week
Number of uploads and average views per video. Most videos go live around 5 AM UTC.
Video length
Average views by video length. Average runtime is 18:34.
Title patterns
How YRF writes video titles.
Performance by year
Uploads and views by publish year.
| Year | Uploads | Total views | Avg views |
|---|---|---|---|
| 2026 | 30 | 81.87M | 2.73M |
| 2025 | 21 | 1.87B | 89.16M |
Most used video tags
Tags YRF uses most often across its videos.
Channel keywords & topics
Keywords set in the channel settings and the topics YouTube assigns.
Popular playlists
Public playlists on the channel, by number of videos.
- Saiyaara | Ahaan Panday | Aneet Padda | Mohit Suri | #Saiyaara43 videos
- WAR 2 | Hrithik Roshan | NTR | Kiara Advani | Ayan Mukerji | YRF Spy Universe42 videos
- Best Audio Jukeboxes | Best Song Compilations | All Time Favourite Hits | Top Mix of YRF39 videos
- Dhoom 3: The Making of a Blockbuster33 videos
- Women of Music | #WomensDay2026 | Women's Day Special Songs32 videos
- Valentine's Day Special | Evergreen Romantic Songs | YRF's Romance Hits | Best of Love Songs31 videos
- Firecracker Hits | Diwali Party Mix | Best Diwali Party Songs | Happy Diwali27 videos
- Saiyaara Album | Ahaan Panday | Aneet Padda | Mohit Suri26 videos
About YRF YouTube Channel
- YRF is the official YouTube channel of Yash Raj Films, the Indian film production and distribution company founded by Yash Chopra in 1970.
- The brand is one of India’s best-known entertainment studios and is headquartered in Mumbai, India.
- YRF operates as a vertically integrated studio, handling production, distribution, music, digital, licensing, merchandising, and more in-house.
- The channel focuses on film music, trailers, lyrical videos, jukeboxes, and promotional content tied to YRF films and artists.
- Publicly reported company profiles describe YRF as a privately held studio managed by Aditya Chopra.
- The channel’s content mix reflects the broader YRF identity: films, music, artistes, and large-scale storytelling.
How YRF Grew: Story and Strategy
- YRF began as a film company in 1970 under Yash Chopra and later expanded into one of India’s most influential entertainment studios.
- The company’s public milestone history notes that its distribution division began in 1997, strengthening control over how its films reached audiences.
- YRF’s channel growth has been powered by music-first packaging, with songs and lyrical uploads repeatedly becoming the studio’s biggest view drivers.
- Recent surges have been tied to major film soundtracks, especially Saiyaara and WAR 2, where multiple song uploads crossed very large view counts.
- The channel benefits from constant discoverability because fans return for evergreen catalog songs, new releases, and film promo assets in the same place.
- A consistent upload flow of around 2.5 videos per month suggests a selective, tentpole-driven release strategy rather than high-frequency posting.
- The channel’s scale comes from combining legacy catalog strength with new-film launches and repeat consumption of music content across generations.
Why YRF's Top Videos Went Viral
- Saiyaara Reprise - Female | Full Song | Ahaan, Aneet | Tanishk, Faheem, Arslan | Shreya | Irshad worked because it combines a strong emotional hook, a reprise format, and star-cast association that encourages repeat listening.
- Dhun Song | Saiyaara | Ahaan Panday, Aneet Padda | Mithoon | Arijit Singh performed strongly because Arijit Singh adds instant search demand and the title is simple, song-led, and easy to remember.
- Aavan Jaavan Song | WAR 2 | Hrithik Roshan, Kiara Advani | Pritam, Arijit Singh, Nikhita | Amitabh B succeeded because it ties a major franchise to top-tier film stars and a high-recognition music team.
- YRF’s biggest songs use clear naming conventions: film title first, artist names second, and a final credit line that improves searchability.
- These hits also rely on emotional, romance-forward Bollywood music, which has strong replay value and broad audience appeal across languages and age groups.
YRF's Content Strategy
- YRF leans heavily on music videos, lyrical cuts, reprises, jukeboxes, and full songs rather than only trailers or interviews.
- Titles are highly structured and keyword-rich, often starting with the song name and film name, then adding cast, singers, composers, and lyricists.
- Thumbnails are designed to be instantly recognizable, usually centered on lead actors or striking song-art visuals.
- The channel uses series-like packaging such as jukeboxes, lyrical uploads, and franchise soundtrack rollouts to keep audiences returning.
- Posting habits appear event-driven, with bursts around major releases and occasional evergreen catalog uploads.
- The strategy maximizes discoverability in search and recommendations by reusing film, artist, and franchise names across multiple upload formats.
Who Watches YRF
- Bollywood music fans who follow new releases and replay popular soundtrack songs.
- Viewers who like romance-driven Hindi film music and emotionally led ballads.
- Fans of major YRF stars and franchise films who use the channel to revisit songs and promos.
- Audiences in India and the global Hindi-speaking diaspora who search for official song uploads.
- Casual listeners who discover music through lyrical videos, video jukeboxes, and algorithmic recommendations.
YRF Timeline: Key Milestones
The moments that shaped the channel.
- 1970Yash Chopra founded Yash Raj Films in Mumbai.
- 1973YRF released its first film, Daag: A Poem of Love.
- 1995Dilwale Dulhania Le Jayenge, directed by Aditya Chopra, became a landmark hit for the company.
- 1997YRF launched its own film distribution division with Dil To Pagal Hai.
- 2005YRF Studios was built in Mumbai, expanding the company’s production infrastructure.
- 2006The Yash Raj Films YouTube channel was created.
- 2006Fanaa became the first film shot at YRF Studios.
- 2020YRF marked 50 years as a studio and introduced updated branding.
- 2023Pathaan reinforced YRF’s global visibility through a major blockbuster cycle.
- 2026YRF’s music uploads continued to drive large-scale channel performance, led by Saiyaara and WAR 2 songs.
YRF Strengths & Growth Opportunities
Strengths
- Massive legacy catalog with decades of recognizable film music.
- Strong brand trust as an official studio channel, which helps drive repeat viewing.
- Highly searchable song packaging built around titles, artists, and films.
- Consistent ability to turn soundtrack launches into viral-scale videos.
Opportunities
- Expand multilingual and regional music packaging to reach wider Indian audiences.
- Create more themed playlists and continuity-driven series around moods, decades, or franchises.
- Increase behind-the-scenes and artist-story content to deepen engagement beyond songs.
- Use more community and short-form promotion to funnel attention into full songs and catalog videos.
Brand Collaboration Potential of YRF
- YRF is ideal for brands seeking association with premium Bollywood entertainment and mass-audience visibility.
- Music launches create natural placements for fashion, beauty, audio, beverage, and lifestyle partners.
- Franchise films and song campaigns offer high-impact co-branded moments around theatrical and digital releases.
- The channel’s audience skews toward entertainment consumers, making it useful for broad-reach campaigns.
- Partnerships can work through music videos, launch events, artist tie-ins, and themed promotions.
YouTube Channels Similar to YRF
Creators with comparable formats and audiences.
Frequently Asked Questions About YRF
How many subscribers does YRF have?
As of October 2026, YRF has 72,900,000 subscribers on YouTube (72.9M). YouTube rounds public subscriber counts, so the exact number can differ slightly from what you see on the channel page.
How many views does YRF have in total?
YRF has received 61,612,866,606 total views (61.61B) across 5,145 public videos. That works out to roughly 11.98M lifetime views per upload, including Shorts.
How many videos has YRF uploaded?
YRF has uploaded 5,145 public videos. We analysed the latest 600 uploads: 51 were long-form videos and 549 were Shorts, which are excluded from the averages on this page.
When was YRF created on YouTube?
The YRF YouTube channel was created on June 7, 2006, so it is 20 years and 4 months old.
Where is YRF based?
YRF lists India as its country on YouTube.
What is the average number of views per video for YRF?
Videos on YRF average 38,316,894 views (38.32M), with a median of 1.29M views per video. The average is 53% of the subscriber count, which shows how much of the audience watches each upload.
What is the engagement rate of YRF?
YRF has an engagement rate of 0.5%, calculated by YTGrowAI as (likes + comments) divided by views across 51 long-form videos. This is our own calculation from public data and not an official YouTube statistic.
How often does YRF upload new videos?
Over the last 12 months YRF has published 30 long-form videos, which is 2.5 videos per month. Most uploads go live on Friday, and Thursday uploads have earned the highest average views.
What is the most viewed video on YRF?
The most viewed video on YRF is "Saiyaara Reprise - Female | Full Song | Ahaan, Aneet | Tanishk, Faheem, Arslan | Shreya | Irshad" with 332,886,206 views, published on Sep 11, 2025.
What is the latest video from YRF?
The most recent long-form upload we found is "Evergreen Hits Of Lata Mangeshkar | Video Jukebox | Hindi Songs | Tere Liye, Do Pal & more", published on Sep 28, 2026, which has 869,094 views so far.
Is YRF growing or declining?
YRF currently shows a "downtrend" pattern. Its 10 newest settled videos average -32% views compared with the 10 videos before them. Momentum can swing quickly, because one viral video changes the average.
What video length works best for YRF?
YRF videos in the 5 to 10 min range earn the highest average views. The channel's average long-form video runs about 19 minutes.
Who runs YRF on YouTube?
YRF is the official YouTube channel of Yash Raj Films, the Mumbai-based Indian studio founded by Yash Chopra in 1970. Public company profiles say the broader business is managed by Aditya Chopra. On YouTube, YRF publishes songs, trailers, jukeboxes, and promotional film content under the studio’s official brand. That means the channel is not run like a personal creator page; YRF is operated as a corporate entertainment channel tied to the company’s releases and catalog.
What is YRF’s real name?
YRF stands for Yash Raj Films. The company’s full name is Yash Raj Films Private Limited, and YRF is the shortened public brand used across its films, music, and channel identity. YRF was founded by Yash Chopra in 1970 and is headquartered in Mumbai, India. On YouTube, YRF appears as the official studio channel rather than an individual creator account, so the name reflects the film company itself.
How old is YRF?
YRF was founded in 1970, so the company is more than five decades old. The YouTube channel itself was created in 2006, making YRF one of the older major Indian studio channels on the platform. YRF’s long history matters because its channel benefits from both legacy classics and new releases. That combination helps YRF attract viewers who search for old hits as well as new songs and trailer drops.
How did YRF become famous?
YRF became famous through its long-run success as a Hindi film studio and distributor, beginning with Yash Chopra’s productions and later major hits under Aditya Chopra. Landmark films such as Dilwale Dulhania Le Jayenge helped define the brand, and later YRF expanded into blockbuster franchises and music-driven promotions. On YouTube, YRF grew further by publishing official songs and film assets, turning its music catalog into a major discovery engine.
What is YRF’s biggest video?
YRF’s biggest video listed here is Saiyaara Reprise - Female | Full Song | Ahaan, Aneet | Tanishk, Faheem, Arslan | Shreya | Irshad, with 332,886,206 views. That reflects how YRF’s music releases can outperform typical promo uploads by a huge margin. The video’s success also shows the strength of YRF’s soundtrack marketing, especially when the title, cast, singers, and film branding are all bundled into one official upload.
Where does YRF live or where is it based?
YRF is based in Mumbai, India. Public company information lists Yash Raj Films’ headquarters in Mumbai and also describes its studio and office presence there. Because YRF is an entertainment company rather than a solo creator, it does not have a personal residence in the way an individual YouTuber would. The company’s public-facing identity is centered on its Mumbai headquarters and studio operations.
Are there controversies around YRF?
YRF is best known for its studio output, not for a creator-style controversy profile. Public reporting around the brand usually focuses on films, music launches, business milestones, and studio activity. On YouTube, YRF functions primarily as an official entertainment channel for songs, trailers, and promotions. Like many major film studios, YRF may face normal public debate around releases or marketing, but its channel identity is tied mainly to company content rather than personal scandals.
What are channels similar to YRF?
Channels similar to YRF include T-Series, Zee Music Company, Sony Music India, Saregama Music, and Tips Official. These channels also focus on Indian music, film songs, lyrical videos, and catalog-driven discovery. YRF stands out because it combines a major film studio identity with music promotion and franchise marketing. Viewers who like YRF usually also watch other large Bollywood music and entertainment channels for new releases and evergreen hits.
How often does YRF upload?
YRF uploads at an average rhythm of about 2.5 videos per month, based on the channel statistics provided. That pace suggests YRF posts selectively, usually around film campaigns, soundtrack launches, and curated music collections rather than daily uploads. Because YRF is a major studio channel, the upload schedule tends to follow release cycles and promotional windows. This makes YRF feel event-driven and highly planned.
What should I watch first on YRF?
A good first watch on YRF is one of the biggest music uploads, such as Saiyaara Reprise - Female | Full Song | Ahaan, Aneet | Tanishk, Faheem, Arslan | Shreya | Irshad or Dhun Song | Saiyaara | Ahaan Panday, Aneet Padda | Mithoon | Arijit Singh. Those videos show what YRF does best: polished Bollywood music packaging, strong star association, and highly replayable songs. After that, viewers can move into YRF’s lyric videos, video jukeboxes, and franchise songs to see the channel’s broader style.
Explore More YouTube Channel Stats
Compare YRF with other channels we track.
Statistics come from the public YouTube Data API. Engagement rate, averages and trend labels are independent calculations calculated by YTGrowAI and are not official YouTube metrics. Shorts are excluded from averages. Background information is AI-assisted and based on public sources, so verify important facts before relying on them.
Look up another YouTube channel
Enter a channel name or handle to get its stats, top videos and growth insights.