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SET India YouTube Channel Stats

@setindia IN Strong surge (+1511%) Updated

SET India (@setindia) is a YouTube channel from India created on September 20, 2006. As of October 2026, the channel has 190M subscribers, 193.35B total views and 176,976 videos. SET India uploads about 20.4 videos per week, and its videos average 173.6K views with a 0.62% engagement rate.

Sony Entertainment Television is one of the leading Hindi General Entertainment channels in India. Since its launch in October 1995, SET has created a unique space, in television programming, with movie premieres, fiction & non–fiction shows.
The Kapil Sharma Show, Shark Tank India, Kaun Banega Crorepati, Indian Idol, Bade Achhe Lagte Hain, Adaalat, CID, Crime Patrol and Super Dancer are some of the popular shows by Sony. Drama, suspense, romance & reality, you name and we have it all for you.

SET India Channel Stats & Performance Metrics

Subscribers
190M
190,000,000
Total views
193.35B
193,345,948,533
Videos
176,976
Uploaded in total
Avg views per video
173.6K
Across 1,061 long-form videos
Engagement rate
0.62%Likes and comments per view
Upload frequency
20.4 / weekLong-form, last 12 months
Channel age
20 yearsSince September 20, 2006
Views to subscribers
0.09%Avg video views / subscribers
Data from the YouTube Data API. Engagement and averages are calculated by YTGrowAI.

SET India Views & Upload Growth

Views earned by videos, grouped by the time they were published. Based on 1,061 long-form videos published since Sep 2026.

Each bar counts the total views of every video uploaded in that period, so older bars keep growing as those videos keep earning views. Channels that upload many videos a day show a shorter history here.

Best Videos by SET India

The most watched, most liked and newest long-form uploads. Shorts are not included.

Most Viewed Videos on SET India

  1. 1
    6.3Mviews
  2. 2
    5.19Mviews
  3. 3
    3.54Mviews
  4. 4
    2.76Mviews
  5. 5
    2.72Mviews
  6. 6
    2.64Mviews
  7. 7
    2.49Mviews
  8. 8
    2.46Mviews
  9. 9
    2.05Mviews
  10. 10
    2.01Mviews

All SET India Videos

Search and sort every long-form video we analysed for SET India.

SET India Upload Schedule & Content Insights

Uploads on Friday earn the highest average views. Videos in the 20 to 40 min range perform best. Times are in UTC.

Upload day of week

Number of uploads and average views per video. Most videos go live around 3 PM UTC.

Sunday
151 · 191.1K
Monday
198 · 120.3K
Tuesday
138 · 195.2K
Wednesday
158 · 162.7K
Thursday
140 · 185.2K
Friday
133 · 210.2K
Saturday
143 · 174.9K

Video length

Average views by video length. Average runtime is 29:11.

Under 5 min
12 · 35.5K
5 to 10 min
47 · 42K
10 to 20 min
571 · 156.6K
20 to 40 min
69 · 532.1K
Over 40 min
362 · 153.8K

Title patterns

How SET India writes video titles.

Average title length92 characters
Titles with a number70%
Titles with a dollar amount0%
Titles that ask a question12%

Performance by year

Uploads and views by publish year.

YearUploadsTotal viewsAvg views
20261061184.22M173.6K

Most used video tags

Tags SET India uses most often across its videos.

full episode861jaaved jaaferi482पूरा एपिसोड448लेटेस्ट एपिसोड448karisma kapoor378haarsh limbachiyaa372terence lewis353dance reality show344geeta kapur328india wala dance328फुल एपिसोड311india's best dancer310hindi reality show270ibd season 5253shreya ghoshal240

Channel keywords & topics

Keywords set in the channel settings and the topics YouTube assigns.

MusicMusic of AsiaTelevision programEntertainmentPerforming artsPop musicFilm SET IndiaSony Entertainment TelevisionSony TVSonyThe Kapil Sharma ShowTKSSKapil SharmaKapil Sharma Season 2Crime PatrolCIDCrime Patrol full episodesCID full episodesHindi serialsShark Tank IndiaShark TankKBCComedyNew SeasonIndian IdolMusicSuper DancerJhalakLatest New EpisodeBarsateinKavya

About SET India YouTube Channel

  • SET India is the YouTube presence of Sony Entertainment Television, a major Hindi general entertainment brand from India.
  • The channel is operated by Sony Pictures Networks India, the Indian media arm of Sony Group Corporation, Japan.
  • Its programming centers on clips, full episodes, and highlights from Sony TV’s fiction, non-fiction, crime, dance, and reality shows.
  • The channel’s brand identity is built around long-running Indian television franchises such as CID, Crime Patrol, The Kapil Sharma Show, Indian Idol, and Shark Tank India.
  • SET India launched its TV brand in October 1995 and later extended that reach on YouTube, where it has become one of the largest entertainment channels globally.
  • The channel is based in India and serves a Hindi-speaking mass audience across television and digital platforms.

How SET India Grew: Story and Strategy

  • The core TV brand behind SET India began in October 1995, giving the channel a deep library of established Hindi entertainment shows to repurpose and promote online.
  • The channel’s growth strategy leans heavily on recognizable franchises, especially crime, comedy, dance, and reality formats that already have broad audience familiarity.
  • Full-episode uploads and “top moments” edits make it easy for viewers to sample long-running shows without committing to a broadcast schedule.
  • The most-viewed videos show that emotionally dramatic, suspenseful, and comedic reality content can outperform standard episode uploads when the title promises a clear payoff.
  • The channel posts at a very high rhythm, which keeps the upload feed active and increases the chances of surfacing multiple relevant videos for different audience segments.
  • Packaging is localized and highly searchable, using Hindi titles, character names, episode numbers, and strong emotional hooks to attract repeat viewing.
  • SET India’s scale is reinforced by cross-promotion from its television network, turning broadcast popularity into digital discovery and vice versa.

Why SET India's Top Videos Went Viral

  • Pool में गिरकर निकले Bharti के आंसू | Indian Game Show With Bharti & Harssh | Ep 26 | Full Episode worked because it combines a strong emotional moment, a clear episode label, and a popular cast, which makes the video feel both dramatic and easy to understand.
  • Bharti को जानबूझ कर किसने पानी में दिया धक्का? | Indian Game Show | Top Moments worked because the title creates immediate curiosity and conflict, while the “Top Moments” format promises fast entertainment without requiring a full-episode commitment.
  • क्या Bharti बनाएगी Jannat का Vada Pav? | Indian Game Show With Bharti & Harssh | Ep 10 | Full Episode worked because it mixes food, comedy, and character interaction, giving viewers a simple, relatable hook and a strong reason to click.
  • Across these titles, SET India relies on emotion-first packaging, character-driven storytelling, and Hindi phrasing that feels native to its audience.
  • The videos also benefit from recurring personalities, which helps casual viewers follow the show even if they have not seen earlier episodes.
  • Episode numbers and format labels build trust by signaling that the content is part of an ongoing series rather than a random clip.

SET India's Content Strategy

  • SET India uses a mix of full episodes, best moments, short highlights, and promotional clips to serve both loyal fans and casual browsers.
  • Titles are highly descriptive and often include character names, emotional stakes, and episode numbers, which improves searchability and click-through intent.
  • Thumbnails and titles are designed to foreground conflict, surprise, humor, or suspense, especially for game shows, crime content, and reality formats.
  • The channel leans on serial programming and repeatable franchises, so viewers can return for familiar hosts, characters, and format structures.
  • Posting is frequent and steady, which keeps the channel active across multiple audience interests and maximizes shelf space in recommendations.
  • Content is optimized for Hindi-speaking viewers, with a strong focus on mass-market entertainment rather than niche creator-led storytelling.

Who Watches SET India

  • Hindi-speaking television viewers who already watch Sony TV shows and want convenient online access.
  • Fans of reality, crime, and comedy programming who enjoy high-emotion, high-drama formats.
  • Viewers who prefer full episodes and compilations instead of short creator vlogs or commentary.
  • Family audiences looking for mainstream entertainment with familiar Indian TV personalities.
  • Mobile-first viewers who discover episodes through recommendation feeds, search, and clip-based sharing.

SET India Timeline: Key Milestones

The moments that shaped the channel.

  1. 1995Sony Entertainment Television launches in India as a Hindi general entertainment channel.
  2. 2006The SET India YouTube channel is created.
  3. 2007Sony’s India television business transitions under the Multi Screen Media / Sony network branding structure.
  4. 2010The channel’s digital library expands as Indian TV viewers increasingly search for clips and full episodes online.
  5. 2017Sony Entertainment Television publicly highlights its in-house production and distribution workflow as part of its modern broadcast strategy.
  6. 2021SET India returns to major public attention after a YouTube security incident affected several Sony channels.
  7. 2023The channel’s long-form and clip strategy continues to scale around crime, reality, dance, and comedy franchises.
  8. 2026SET India stands as one of the world’s largest YouTube channels by subscribers and total views.

SET India Strengths & Growth Opportunities

Strengths

  • Massive content library backed by a major TV network.
  • Strong brand recognition across India through long-running franchises.
  • Frequent uploads that keep the channel consistently visible.
  • Broad genre mix spanning crime, comedy, reality, dance, and drama.

Opportunities

  • Expand stronger playlist curation so new viewers can enter each franchise more easily.
  • Create more short-form cutdowns that funnel traffic into full episodes.
  • Increase multilingual metadata to reach non-Hindi viewers across India and abroad.
  • Use clearer season and arc labeling to improve binge-watching across long-running series.

Brand Collaboration Potential of SET India

  • The channel is well suited for mainstream consumer brands that want broad reach with family audiences.
  • Food, household, telecom, and mass retail brands could integrate naturally into reality or game-show sponsorships.
  • Entertainment tie-ins could work through sponsored clips, co-branded episodes, or challenge-based segments.
  • Brands benefit from SET India’s scale, trusted TV identity, and repeated exposure across full episodes and highlights.
  • Product placement and show integrations fit especially well because the channel already uses character-led, story-based content.

YouTube Channels Similar to SET India

Creators with comparable formats and audiences.

Sony SABShares the same Sony network ecosystem and serves a broad Hindi entertainment audience with comedy and family programming.
Colors TVComparable Indian general entertainment channel with reality, drama, and mass-market TV content.
Zee TVAnother major Hindi entertainment network with serials, reality shows, and strong TV-to-digital overlap.
StarPlusCompetes in the same mainstream Hindi television space with large-format fiction and reality programming.
Sony LIVDigital companion platform for Sony content where clips, full episodes, and franchises overlap with SET India’s audience.

Frequently Asked Questions About SET India

How many subscribers does SET India have?

As of October 2026, SET India has 190,000,000 subscribers on YouTube (190M). YouTube rounds public subscriber counts, so the exact number can differ slightly from what you see on the channel page.

How many views does SET India have in total?

SET India has received 193,345,948,533 total views (193.35B) across 176,976 public videos. That works out to roughly 1.09M lifetime views per upload, including Shorts.

How many videos has SET India uploaded?

SET India has uploaded 176,976 public videos. We analysed the latest 1,500 uploads: 1,061 were long-form videos and 439 were Shorts, which are excluded from the averages on this page.

When was SET India created on YouTube?

The SET India YouTube channel was created on September 20, 2006, so it is 20 years old.

Where is SET India based?

SET India lists India as its country on YouTube.

What is the average number of views per video for SET India?

Videos on SET India average 173,627 views (173.6K), with a median of 22.8K views per video. The average is 0.09% of the subscriber count, which shows how much of the audience watches each upload.

What is the engagement rate of SET India?

SET India has an engagement rate of 0.62%, calculated by YTGrowAI as (likes + comments) divided by views across 1,061 long-form videos. This is our own calculation from public data and not an official YouTube statistic.

How often does SET India upload new videos?

Over the last 12 months SET India has published 1,061 long-form videos, which is 20.4 videos per week. Most uploads go live on Monday, and Friday uploads have earned the highest average views.

What is the most viewed video on SET India?

The most viewed video on SET India is "Pool में गिरकर निकले Bharti के आंसू | Indian Game Show With Bharti & Harssh | Ep 26 | Full Episode" with 6,295,321 views, published on Sep 29, 2026.

What is the latest video from SET India?

The most recent long-form upload we found is "A Disturbing Case | Crime Patrol Satark | Inspector Series | Sign up for Sony LIV on YouTube", published on Oct 5, 2026, which has 697 views so far.

Is SET India growing or declining?

SET India currently shows a "strong surge" pattern. Its 10 newest settled videos average +1511% views compared with the 10 videos before them. Momentum can swing quickly, because one viral video changes the average.

What video length works best for SET India?

SET India videos in the 20 to 40 min range earn the highest average views. The channel's average long-form video runs about 29 minutes.

What is SET India?

SET India is the YouTube channel for Sony Entertainment Television, the Hindi general entertainment brand from Sony’s India network. It shares clips, highlights, full episodes, and promos from popular television properties such as crime, comedy, dance, and reality shows. SET India is built around a large library of mainstream Indian TV content, so the channel functions as both a promotional outlet and a viewing destination for fans who want easy online access.

Who runs SET India?

SET India is operated by Sony Pictures Networks India, the company behind Sony Entertainment Television in India. The channel represents the network’s official digital extension and is tied to Sony’s wider television business. SET India is not an independent creator-led channel; it is a brand-managed media channel that distributes professionally produced television content from the Sony entertainment lineup.

When was SET India founded?

SET India’s television brand launched in October 1995, making it one of India’s long-running Hindi entertainment networks. The YouTube channel itself was created later, in 2006, as the brand expanded into digital distribution. SET India therefore combines a long broadcast history with a much newer online audience strategy, which helps explain its large library and broad recognition.

How did SET India become famous?

SET India became famous through long-running Hindi television programming and the strength of Sony’s flagship shows. Programs such as CID, Crime Patrol, The Kapil Sharma Show, Indian Idol, Shark Tank India, and other family entertainment formats created broad name recognition. On YouTube, SET India grew by turning that TV popularity into searchable clips, highlights, and full episodes that are easy to consume on demand.

What is the biggest video on SET India?

The most viewed video currently listed for SET India is Pool में गिरकर निकले Bharti के आंसू | Indian Game Show With Bharti & Harssh | Ep 26 | Full Episode. It stands out because it combines emotional drama, a popular cast, and a full-episode format. SET India often sees strong performance from videos that feature immediate conflict, recognizable personalities, and clear episode-based storytelling.

Who is the owner of SET India?

SET India is owned through Sony Pictures Networks India, which is part of Sony’s media business. The channel is not owned by an individual creator. Instead, SET India is a corporate entertainment brand that represents Sony Entertainment Television’s official presence on YouTube. That ownership structure allows it to publish television content at scale across many genres.

Has SET India had any controversies?

SET India has been associated with a notable 2021 YouTube security incident that affected several Sony channels and briefly drew public attention. Beyond that, SET India is mainly discussed as a major broadcast-to-digital entertainment brand rather than a creator known for personal controversies. Its public reputation is tied more to network programming, show performance, and platform-scale publishing than to individual drama.

What are channels similar to SET India?

Channels similar to SET India include Sony SAB, Colors TV, Zee TV, StarPlus, and Sony LIV. These channels share a focus on Hindi entertainment, mass audience reach, and a mix of fiction, non-fiction, reality, and promotional episode content. SET India is especially close to the other major Indian television networks because they operate in the same broad general entertainment space.

What should I watch first on SET India?

A good starting point on SET India is the most-viewed videos and the latest clips from popular series, especially game shows, crime stories, and reality highlights. The channel works best when viewers begin with high-impact episode titles that feature clear stakes and familiar characters. SET India is especially strong for fans who like full episodes and best-moments edits from Indian television rather than creator-driven vlogs or commentary.

Explore More YouTube Channel Stats

Compare SET India with other channels we track.

Statistics come from the public YouTube Data API. Engagement rate, averages and trend labels are independent calculations calculated by YTGrowAI and are not official YouTube metrics. Shorts are excluded from averages. Background information is AI-assisted and based on public sources, so verify important facts before relying on them.

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