Like Nastya YouTube Channel Stats
Like Nastya (@likenastyaofficial) is a YouTube channel from United States created on December 6, 2016. As of October 2026, the channel has 133M subscribers, 123.3B total views and 1,112 videos. Like Nastya uploads about 1.4 videos per week, and its videos average 57.58M views with a 0.29% engagement rate.
Millions of kids and families from all over the world join Nastya every day to explore the world and learn about songs, numbers, nature, colors, shapes, animals, and the importance of eating healthy food, washing hands, being a good friend, and much more.
Follow Like Nastya on Instagram - https://www.instagram.com/likenastya/
Follow Like Nastya on TikTok - https://www.tiktok.com/@likenastya
My MERCH - https://store.likenastya.com/
Copyright © 2019 Like Nastya, LLC. All rights reserved. This visual production contains original artistic content and ideas and is protected by U.S. and international laws. Reproduction and distribution of this visual presentation without written expressed permission of the copyright holder/ author is prohibited. For permission requests,
Like Nastya Channel Stats & Performance Metrics
- Engagement rate
- 0.29%Likes and comments per view
- Upload frequency
- 1.4 / weekLong-form, last 12 months
- Channel age
- 9 yearsSince December 6, 2016
- Views to subscribers
- 43%Avg video views / subscribers
Like Nastya Views & Upload Growth
Views earned by videos, grouped by the time they were published. Based on 441 long-form videos published since Dec 2020.
Each bar counts the total views of every video uploaded in that period, so older bars keep growing as those videos keep earning views. Channels that upload many videos a day show a shorter history here.
Best Videos by Like Nastya
The most watched, most liked and newest long-form uploads. Shorts are not included.
Most Viewed Videos on Like Nastya
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1
639.6Mviews
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2
486.02Mviews
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3
471.93Mviews
-
4
400.64Mviews
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5
308.79Mviews
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6
303.45Mviews
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7
291.13Mviews
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8
288.8Mviews
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9
286.12Mviews
-
10
277.89Mviews
Most Liked Videos on Like Nastya
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1
2.9Mlikes
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2
2.06Mlikes
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3
1.93Mlikes
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4
1.43Mlikes
-
5
1.37Mlikes
-
6
1.14Mlikes
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7
1.13Mlikes
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8
1.03Mlikes
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9
1Mlikes
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10
949.1Klikes
Latest Videos Uploaded by Like Nastya
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1
6.37Mviews
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2
3.31Mviews
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3
4.8Mviews
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4
5.73Mviews
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5
839.5Kviews
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6
9.99Mviews
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7
6.28Mviews
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8
3.26Mviews
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9
6.7Mviews
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10
6.09Mviews
All Like Nastya Videos
Search and sort every long-form video we analysed for Like Nastya.
| Video | Views |
|---|---|
| 6.37M | |
| 3.31M | |
| 4.8M | |
| 5.73M | |
| 839.5K | |
| 9.99M | |
| 6.28M | |
| 3.26M | |
| 6.7M | |
| 6.09M |
Like Nastya Upload Schedule & Content Insights
Uploads on Thursday earn the highest average views. Videos in the 10 to 20 min range perform best. Times are in UTC.
Upload day of week
Number of uploads and average views per video. Most videos go live around 6 AM UTC.
Video length
Average views by video length. Average runtime is 15:22.
Title patterns
How Like Nastya writes video titles.
Performance by year
Uploads and views by publish year.
| Year | Uploads | Total views | Avg views |
|---|---|---|---|
| 2026 | 53 | 1.25B | 23.53M |
| 2025 | 67 | 1.64B | 24.54M |
| 2024 | 36 | 1.46B | 40.5M |
| 2023 | 65 | 3.27B | 50.34M |
| 2022 | 91 | 5.83B | 64.06M |
| 2021 | 117 | 10.45B | 89.3M |
| 2020 | 12 | 1.49B | 124.54M |
Most used video tags
Tags Like Nastya uses most often across its videos.
Channel keywords & topics
Keywords set in the channel settings and the topics YouTube assigns.
Popular playlists
Public playlists on the channel, by number of videos.
- Nastya and friends96 videos
- Nastya Best stories57 videos
- Like Nastya at school. Back to School stories31 videos
- Like Nastya Travel30 videos
- Nastya Songs22 videos
- Like Nastya and Animal Stories21 videos
- Playgrounds for kids from Like Nastya18 videos
- Like Nastya and Halloween stories.13 videos
About Like Nastya YouTube Channel
- Like Nastya is the YouTube channel of Anastasia Radzinskaya, a Russian-American child creator known online as Like Nastya.
- The channel is run with her parents, Anna and Sergey Radzinskaya, who appear frequently in the videos and help produce the content.
- It focuses on kid-friendly play, learning, songs, family adventures, roleplay stories, and simple educational themes.
- The brand presents a bright, highly visual world built around preschool and early elementary entertainment.
- Like Nastya is also a broader multi-channel brand with merchandise and social accounts tied to the main family IP.
How Like Nastya Grew: Story and Strategy
- Like Nastya began in 2016, when Anastasia was very young, and the early uploads were simple family videos and toy-focused content.
- The channel’s breakout came after the format shifted from basic unboxing toward larger, story-based videos and location-driven adventures.
- Parents Anna and Sergey became a central on-camera team, giving the channel a consistent family structure and recognizable cast.
- The brand expanded by using repeatable kid-friendly formats such as school stories, challenges, holidays, and pretend-play narratives.
- Strong localization and broad accessibility helped Like Nastya travel well across languages and regions, turning it into a global children’s brand.
- The channel later grew into a wider ecosystem with merchandise, social media, and multiple related channels.
- High-frequency uploads and polished packaging kept the channel active for younger viewers who return often for familiar characters and scenarios.
Why Like Nastya's Top Videos Went Viral
- "Nastya shows that knowledge at school is the most important thing" worked because school-based moral storytelling is highly relatable for children and parents, while the title clearly signals an educational lesson.
- "Nastya and her Birthday Party 7 years old" performed well because birthday videos combine celebration, emotional familiarity, and a strong age-specific event that young viewers understand instantly.
- "Nastya and her friends are playing a mysterious challenge" succeeded by mixing friendship, suspense, and a challenge format, which boosts curiosity and click appeal.
- These top videos share the same winning formula: a simple premise, a recognizable social setting, and an emotionally easy-to-follow story.
- The titles are explicit and story-led, making them accessible even without reading the whole description or speaking the channel’s original language.
- The videos likely benefited from strong thumbnail clarity, colorful visuals, and recurring characters that signal exactly what kind of fun is inside.
Like Nastya's Content Strategy
- The channel relies on family-friendly narrative formats such as school stories, challenges, holidays, pretend play, and simple life lessons.
- Titles are highly descriptive and usually built around one clear event, which helps children and caregivers understand the video instantly.
- Thumbnails appear designed to communicate emotion, conflict, or celebration at a glance, reducing friction for casual browsing.
- The content uses repeatable series-style ideas, including school competitions, friends’ adventures, and seasonal specials.
- Posting rhythm is steady, supporting habit viewing and making the channel feel active and reliable.
- The brand mixes entertainment with light education, which broadens appeal to both kids and parents.
Who Watches Like Nastya
- Preschool and early elementary children who enjoy bright, simple stories and familiar routines.
- Parents looking for safe, non-violent, family-friendly entertainment for younger kids.
- International viewers who respond to visual storytelling more than dialogue-heavy content.
- Children who like recurring characters, school settings, pretend play, and challenge formats.
- Families who prefer content with light educational themes such as friendship, learning, and healthy habits.
Like Nastya Timeline: Key Milestones
The moments that shaped the channel.
- 2016Like Nastya was launched by Anastasia Radzinskaya’s parents as a family YouTube channel.
- 2016The channel began with toy and family-centered videos before evolving into broader children’s storytelling.
- 2017The format moved toward more cinematic kid content, helping the channel widen its audience.
- 2018The family relocated to Miami, Florida, strengthening the channel’s U.S.-based identity.
- 2019Like Nastya became one of the most recognized children’s channels globally and expanded its branded presence.
- 2020The channel’s naming and branding were streamlined as the franchise matured.
- 2021Like Nastya continued scaling through challenges, school stories, music, and holiday specials.
- 2024The channel’s library passed 1,000 uploads, showing long-term consistency and volume.
- 2026Like Nastya remained a top-tier children’s YouTube brand with a large global subscriber base and multi-channel presence.
Like Nastya Strengths & Growth Opportunities
Strengths
- Massive brand recognition and a deeply established global audience.
- Strong repeatable format that works across many story types and seasons.
- Family-centered cast creates consistency and trust.
- Broad kid-friendly appeal with strong visual storytelling.
Opportunities
- Expand more structured learning themes while keeping the same playful style.
- Develop more original recurring characters or story worlds for long-term franchise value.
- Increase localization and language-specific packaging for new markets.
- Build more off-platform family products and licensed collaborations tied to the brand.
Brand Collaboration Potential of Like Nastya
- Like Nastya is a strong fit for children’s consumer brands because the channel already speaks to parents and kids at the same time.
- Toy, learning, snack, apparel, and family travel brands can integrate naturally into story-based videos.
- Brands could sponsor safe, educational challenges, school-themed episodes, or holiday specials.
- The channel’s global reach makes it useful for international product launches and multilingual campaigns.
- Any collaboration would need to stay age-appropriate, visually clear, and aligned with family trust.
YouTube Channels Similar to Like Nastya
Creators with comparable formats and audiences.
Frequently Asked Questions About Like Nastya
How many subscribers does Like Nastya have?
As of October 2026, Like Nastya has 133,000,000 subscribers on YouTube (133M). YouTube rounds public subscriber counts, so the exact number can differ slightly from what you see on the channel page.
How many views does Like Nastya have in total?
Like Nastya has received 123,295,298,402 total views (123.3B) across 1,112 public videos. That works out to roughly 110.88M lifetime views per upload, including Shorts.
How many videos has Like Nastya uploaded?
Like Nastya has uploaded 1,112 public videos. We analysed the latest 600 uploads: 441 were long-form videos and 159 were Shorts, which are excluded from the averages on this page.
When was Like Nastya created on YouTube?
The Like Nastya YouTube channel was created on December 6, 2016, so it is 9 years and 10 months old.
Where is Like Nastya based?
Like Nastya lists United States as its country on YouTube.
What is the average number of views per video for Like Nastya?
Videos on Like Nastya average 57,582,056 views (57.58M), with a median of 30.59M views per video. The average is 43% of the subscriber count, which shows how much of the audience watches each upload.
What is the engagement rate of Like Nastya?
Like Nastya has an engagement rate of 0.29%, calculated by YTGrowAI as (likes + comments) divided by views across 441 long-form videos. This is our own calculation from public data and not an official YouTube statistic.
How often does Like Nastya upload new videos?
Over the last 12 months Like Nastya has published 74 long-form videos, which is 1.4 videos per week. Most uploads go live on Saturday, and Thursday uploads have earned the highest average views.
What is the most viewed video on Like Nastya?
The most viewed video on Like Nastya is "Nastya shows that knowledge at school is the most important thing" with 639,598,937 views, published on Jan 27, 2022.
What is the latest video from Like Nastya?
The most recent long-form upload we found is "Nastya and Evelyn - school competition", published on Oct 3, 2026, which has 6,372,861 views so far.
Is Like Nastya growing or declining?
Like Nastya currently shows a "major drop" pattern. Its 10 newest settled videos average -77% views compared with the 10 videos before them. Momentum can swing quickly, because one viral video changes the average.
What video length works best for Like Nastya?
Like Nastya videos in the 10 to 20 min range earn the highest average views. The channel's average long-form video runs about 15 minutes.
What is Like Nastya's real name?
Like Nastya is the online name of Anastasia Radzinskaya. Public profiles and channel biographies identify her as the child creator behind the Like Nastya brand. The channel presents her family adventures, school stories, and play-based entertainment under that stage name, while her real name remains Anastasia Radzinskaya.
How old is Like Nastya?
Like Nastya was born on January 27, 2014, so she is 12 years old as of October 2026. The Like Nastya channel began when she was very young, and most of the content has been built around her childhood experiences, family life, and kid-friendly storytelling.
When was Like Nastya founded?
The Like Nastya YouTube channel was created in December 2016, according to the channel’s public information. It started as a family project and quickly evolved into a major children’s entertainment brand. The early years focused on toys and family content before the channel expanded into bigger story-driven videos.
How did Like Nastya get famous?
Like Nastya became famous through kid-friendly YouTube videos that were easy for young viewers to understand and enjoy. The channel grew after it shifted from simple early clips toward more polished family adventures, challenges, and school-themed stories. Like Nastya also benefited from consistent publishing, broad visual appeal, and a format that traveled well internationally.
Who runs Like Nastya?
Like Nastya is run by Anastasia Radzinskaya together with her parents, Anna and Sergey Radzinsky/Radzinskaya, who appear regularly in the videos and help manage the family brand. Public descriptions of Like Nastya consistently present it as a family-operated channel, with the parents handling much of the production and business side.
Where does Like Nastya live?
Like Nastya is publicly associated with Miami, Florida, in the United States. Earlier biographies note that the family moved there after starting in Russia. The channel’s public profile lists the United States as the base, and Like Nastya is widely described as a Russian-American creator brand.
What is the biggest Like Nastya video?
One of the biggest Like Nastya videos is "Nastya shows that knowledge at school is the most important thing," which has the highest view count among the videos provided here. Like Nastya has several massive uploads, but this title stands out as the top performer in the supplied list. Its school theme and clear moral framing likely helped it connect with a broad children’s audience.
What are the best Like Nastya videos to watch first?
A good starting point for Like Nastya is the channel’s biggest school story, a birthday episode, and one of the challenge videos. Those formats show the core appeal of Like Nastya: learning, family fun, and playful suspense. New viewers usually get the clearest sense of the channel by watching "Nastya shows that knowledge at school is the most important thing," "Nastya and her Birthday Party 7 years old," and "Nastya and her friends are playing a mysterious challenge."
Is Like Nastya controversial?
Like Nastya has not been publicly tied to a major scandal in the way some creators have, but the channel exists in a broader discussion about child creators and online work. Public commentary sometimes raises general concerns about children on social platforms, screen time, and family-run content. For Like Nastya, the available public record focuses far more on the channel’s growth than on a specific controversy.
What channels are similar to Like Nastya?
Channels often compared with Like Nastya include Kids Diana Show, Vlad and Niki, Ryan's World, Mila and Emma, and Toys and Colors. These channels share family-friendly storytelling, colorful thumbnails, child-centered themes, and a focus on play or light education. Like Nastya fits especially well among large global children’s brands built for very young audiences.
Explore More YouTube Channel Stats
Compare Like Nastya with other channels we track.
Statistics come from the public YouTube Data API. Engagement rate, averages and trend labels are independent calculations calculated by YTGrowAI and are not official YouTube metrics. Shorts are excluded from averages. Background information is AI-assisted and based on public sources, so verify important facts before relying on them.
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