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Vlad and Niki YouTube Channel Stats

@vladandniki US Major drop (-58%) Updated

Vlad and Niki (@vladandniki) is a YouTube channel from United States created on April 23, 2018. As of October 2026, the channel has 151M subscribers, 123.73B total views and 1,062 videos. Vlad and Niki uploads about 2 videos per week, and its videos average 67.64M views with a 0.2% engagement rate.

Welcome to the world of Vlad & Niki! Join brothers Vlad and Niki for imaginative play, funny stories and adventures filled with creativity and discovery.
Created for preschool audiences, each episode combines live action, animation and music to bring their adventures to life.
Since launching in 2018, Vlad & Niki has grown into a global network of 27 YouTube channels in 18 languages, with more than 539 million subscribers and 315 billion views across its channels.
Vlad & Niki was created by Sergey and Victoria Vashketov, the parents of Vlad and Niki.

Vlad and Niki Channel Stats & Performance Metrics

Subscribers
151M
151,000,000
Total views
123.73B
123,725,270,972
Videos
1,062
Uploaded in total
Avg views per video
67.64M
Across 435 long-form videos
Engagement rate
0.2%Likes and comments per view
Upload frequency
2 / weekLong-form, last 12 months
Channel age
8 yearsSince April 23, 2018
Views to subscribers
45%Avg video views / subscribers
Data from the YouTube Data API. Engagement and averages are calculated by YTGrowAI.

Vlad and Niki Views & Upload Growth

Views earned by videos, grouped by the time they were published. Based on 435 long-form videos published since Jul 2022.

Each bar counts the total views of every video uploaded in that period, so older bars keep growing as those videos keep earning views. Channels that upload many videos a day show a shorter history here.

Best Videos by Vlad and Niki

The most watched, most liked and newest long-form uploads. Shorts are not included.

Most Viewed Videos on Vlad and Niki

  1. 1
    994.25Mviews
  2. 2
    696.97Mviews
  3. 3
    629.31Mviews
  4. 4
    614.23Mviews
  5. 5
    479.56Mviews
  6. 6
    473.19Mviews
  7. 7
    469.46Mviews
  8. 8
    420.78Mviews
  9. 9
    378.16Mviews
  10. 10
    Chris and Niki play with balloons
    Published Aug 10, 2023
    375.65Mviews

All Vlad and Niki Videos

Search and sort every long-form video we analysed for Vlad and Niki.

Vlad and Niki Upload Schedule & Content Insights

Uploads on Friday earn the highest average views. Videos in the 10 to 20 min range perform best. Times are in UTC.

Upload day of week

Number of uploads and average views per video. Most videos go live around 10 AM UTC.

Sunday
30 · 104.83M
Monday
10 · 58.97M
Tuesday
25 · 115.73M
Wednesday
169 · 60.96M
Thursday
23 · 99.59M
Friday
14 · 138.72M
Saturday
164 · 50.37M

Video length

Average views by video length. Average runtime is 26:32.

Under 5 min
17 · 56.46M
5 to 10 min
52 · 69.44M
10 to 20 min
143 · 70.99M
20 to 40 min
164 · 65.75M
Over 40 min
59 · 66.42M

Title patterns

How Vlad and Niki writes video titles.

Average title length51 characters
Titles with a number6%
Titles with a dollar amount0%
Titles that ask a question1%

Performance by year

Uploads and views by publish year.

YearUploadsTotal viewsAvg views
202676971.25M12.78M
20251064.26B40.22M
20241036.43B62.47M
20239911.32B114.39M
2022516.43B126.08M

Most used video tags

Tags Vlad and Niki uses most often across its videos.

vlad and niki435video for kids426kids playing422kids421toys388chris374kids toys372kids stories343fun326learn302family293for kids285niki156vlad154challenge79

Channel keywords & topics

Keywords set in the channel settings and the topics YouTube assigns.

HobbyLifestyle (sociology) kidstoysplayfunvladnikita

Popular playlists

Public playlists on the channel, by number of videos.

Frequently Asked Questions About Vlad and Niki

How many subscribers does Vlad and Niki have?

As of October 2026, Vlad and Niki has 151,000,000 subscribers on YouTube (151M). YouTube rounds public subscriber counts, so the exact number can differ slightly from what you see on the channel page.

How many views does Vlad and Niki have in total?

Vlad and Niki has received 123,725,270,972 total views (123.73B) across 1,062 public videos. That works out to roughly 116.5M lifetime views per upload, including Shorts.

How many videos has Vlad and Niki uploaded?

Vlad and Niki has uploaded 1,062 public videos. We analysed the latest 600 uploads: 435 were long-form videos and 165 were Shorts, which are excluded from the averages on this page.

When was Vlad and Niki created on YouTube?

The Vlad and Niki YouTube channel was created on April 23, 2018, so it is 8 years and 5 months old.

Where is Vlad and Niki based?

Vlad and Niki lists United States as its country on YouTube.

What is the average number of views per video for Vlad and Niki?

Videos on Vlad and Niki average 67,642,147 views (67.64M), with a median of 25.77M views per video. The average is 45% of the subscriber count, which shows how much of the audience watches each upload.

What is the engagement rate of Vlad and Niki?

Vlad and Niki has an engagement rate of 0.2%, calculated by YTGrowAI as (likes + comments) divided by views across 435 long-form videos. This is our own calculation from public data and not an official YouTube statistic.

How often does Vlad and Niki upload new videos?

Over the last 12 months Vlad and Niki has published 103 long-form videos, which is 2 videos per week. Most uploads go live on Wednesday, and Friday uploads have earned the highest average views.

What is the most viewed video on Vlad and Niki?

The most viewed video on Vlad and Niki is "Vlad and Niki build inflatable house and more funny stories for kids" with 994,250,491 views, published on Sep 27, 2022.

What is the latest video from Vlad and Niki?

The most recent long-form upload we found is "This toy train was impossible to fix and repair!", published on Oct 3, 2026, which has 1,954,350 views so far.

Is Vlad and Niki growing or declining?

Vlad and Niki currently shows a "major drop" pattern. Its 10 newest settled videos average -58% views compared with the 10 videos before them. Momentum can swing quickly, because one viral video changes the average.

What video length works best for Vlad and Niki?

Vlad and Niki videos in the 10 to 20 min range earn the highest average views. The channel's average long-form video runs about 27 minutes.

Explore More YouTube Channel Stats

Compare Vlad and Niki with other channels we track.

Statistics come from the public YouTube Data API. Engagement rate, averages and trend labels are independent calculations calculated by YTGrowAI and are not official YouTube metrics. Shorts are excluded from averages. Background information is AI-assisted and based on public sources, so verify important facts before relying on them.

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