Tips Official YouTube channel logo

Tips Official YouTube Channel Stats

@tipsofficial IN Major drop (-61%) Updated

Tips Official (@tipsofficial) is a YouTube channel from India created on May 22, 2007. As of October 2026, the channel has 82.5M subscribers, 59.64B total views and 10,573 videos. Tips Official uploads about 15.8 videos per week, and its videos average 901.1K views with a 0.37% engagement rate.

The proud history of Tips Music Limited (Formerly Known as Tips Industries Limited) stretches back over four decades ago, it was founded by Kumar S. Taurani and Ramesh S. Taurani in 1975. Its distributors serve more than 1,000 wholesalers and 400,000 retailers across India. A treat for every music lover and Bollywood connoisseur! Chart-buster songs from super-hit movies like Dil Hai Tumhara, Ramaiya Vastavaiya, Ajab Prem Ki Gazab Kahani and more.

Tips Music - Home To India's Biggest Music Hits. Subscribe to our channel to listen to chartbusters in the making, see premieres of blockbuster videos and get your daily dose of some great music right here.

Subscribe to the Tips Official YouTube channel for all the latest and The Must Have Hits.

Tips Official Channel Stats & Performance Metrics

Subscribers
82.5M
82,500,000
Total views
59.64B
59,639,918,610
Videos
10,573
Uploaded in total
Avg views per video
901.1K
Across 821 long-form videos
Engagement rate
0.37%Likes and comments per view
Upload frequency
15.8 / weekLong-form, last 12 months
Channel age
19 yearsSince May 22, 2007
Views to subscribers
1.1%Avg video views / subscribers
Data from the YouTube Data API. Engagement and averages are calculated by YTGrowAI.

Tips Official Views & Upload Growth

Views earned by videos, grouped by the time they were published. Based on 821 long-form videos published since Dec 2025.

Each bar counts the total views of every video uploaded in that period, so older bars keep growing as those videos keep earning views. Channels that upload many videos a day show a shorter history here.

Best Videos by Tips Official

The most watched, most liked and newest long-form uploads. Shorts are not included.

All Tips Official Videos

Search and sort every long-form video we analysed for Tips Official.

Tips Official Upload Schedule & Content Insights

Uploads on Wednesday earn the highest average views. Videos in the under 5 min range perform best. Times are in UTC.

Upload day of week

Number of uploads and average views per video. Most videos go live around 2 AM UTC.

Sunday
116 · 385.9K
Monday
120 · 1.11M
Tuesday
119 · 1.02M
Wednesday
117 · 1.34M
Thursday
113 · 1.06M
Friday
124 · 617.1K
Saturday
112 · 785.3K

Video length

Average views by video length. Average runtime is 1:05:39.

Under 5 min
139 · 2.7M
5 to 10 min
114 · 856.2K
10 to 20 min
14 · 192.1K
20 to 40 min
24 · 228.8K
Over 40 min
530 · 488.4K

Title patterns

How Tips Official writes video titles.

Average title length95 characters
Titles with a number73%
Titles with a dollar amount0%
Titles that ask a question0%

Performance by year

Uploads and views by publish year.

YearUploadsTotal viewsAvg views
2026801724.84M904.9K
20252014.95M747.3K

Most used video tags

Tags Tips Official uses most often across its videos.

hindi song607bollywood songs579hindi songs568old hindi songs56490s hits hindi songs553hindi gana54890s songs535old songs527songs hindi520hindi gaan517song hindi509old song507sadabahar song506old songs hits hindi505hindi song old505

Channel keywords & topics

Keywords set in the channel settings and the topics YouTube assigns.

MusicMusic of AsiaFilmPop music tips official90s hits hindi songsshah rukh khan songsdoorie atif aslamhimesh reshammiya songs90s bollywood songshindi songs 90's hits90s hits hindi songs videohindi gananew songbollywood songstiktoksad songshort videotik tokatif aslam songskumar sanu hit songsshortssongs hindiold hindi songshindi songsraja hindustani songssadabahar songarijit singh songschunari chunari

Popular playlists

Public playlists on the channel, by number of videos.

About Tips Official YouTube Channel

  • Tips Official is the flagship YouTube channel of Tips Music Limited, the Indian music company formerly known as Tips Industries Limited.
  • The channel is run by Tips Music Limited, a Mumbai-based media and entertainment company founded by Kumar S. Taurani and Ramesh S. Taurani.
  • Its library focuses on Hindi film music, pop, romantic songs, dance tracks, and evergreen Bollywood catalog releases.
  • The channel uses a high-volume release strategy, mixing new songs, jukeboxes, and catalog compilations to reach both current listeners and nostalgia-driven audiences.
  • Tips Official is positioned as a major destination for Bollywood music, with a huge back catalogue and regular uploads aimed at broad Indian and diaspora audiences.

How Tips Official Grew: Story and Strategy

  • Tips Music Limited traces its roots to the Taurani brothers’ music business in the 1970s and 1980s, which later became a major recorded-music company.
  • The company was incorporated as a public limited company in 1996, giving the brand a formal corporate structure for scale and catalog expansion.
  • Tips Official benefited from the long tail of Bollywood catalog demand, where old hits remain highly searchable and rewatchable on YouTube.
  • The channel’s biggest growth lever has been volume: frequent uploads, playlist-style content, and repeated use of proven hit-song formats.
  • It also relies on recognizable music names, film tie-ins, and star-led thumbnails to convert casual search traffic into subscribers.
  • Recent momentum is supported by modern reinterpretations and sequel-style title packaging such as “2.0” songs, which make legacy melodies feel fresh.
  • The channel’s global reach is strengthened by evergreen Hindi music that travels well across India and the diaspora.

Why Tips Official's Top Videos Went Viral

  • “Aankhon Se Tune 2.0 | Bhai Tera Star Hai | Raghav, Niharika | Lijo, Dev, Palak, Kumar, Alka, Mohsin” worked because it combined a nostalgic “2.0” hook with a long, star-studded title that signals both remix value and song pedigree.
  • “Rana Ji 2.0 | Mahira Sharma | Tanishk Bagchi | Ila Arun | Alka Yagnik | Rajesh Roshan | Indeevar” performs well because it blends a modern performer, established music names, and a recognizable legacy-song framing that invites both fans and search traffic.
  • “Maskara | Main Vaapas Aaunga |@ARRahman| Imtiaz Ali, Irshad Kamil, Vedang Raina, Nilanjana, Sharvari” stands out through elite music/film branding; names like A.R. Rahman and Imtiaz Ali increase click appeal and credibility.
  • Across these hits, Tips Official benefits from a formula that mixes nostalgia, celebrity recognition, remix/series branding, and broad emotional themes like romance and dance.
  • The titles are engineered for discovery: they include song name, project name, artist roster, and searchable star names, which helps both recommendation and search surfaces.

Tips Official's Content Strategy

  • Tips Official uses high-frequency publishing, with a very active upload rhythm that keeps the channel constantly present in recommendations and search.
  • The channel leans on long-form music videos, audio jukeboxes, evergreen compilations, and film-song uploads to capture different listening moods.
  • Titles are packed with searchable entities: song names, film names, artists, and promotional tags like “2.0,” “evergreen,” or “old is gold.”
  • Thumbnails and packaging appear optimized around familiarity, featuring star names and clear song branding rather than abstract concepts.
  • The channel appears to use series logic, especially sequel-like releases and themed compilations, to extend the life of catalog music.
  • Posting habits suggest a balance between new promotional singles and nostalgia-heavy playlists, helping the channel serve both current releases and legacy demand.

Who Watches Tips Official

  • Hindi film music fans who want current singles as well as older soundtrack favorites.
  • Listeners looking for romantic, dance, devotional, and nostalgic Bollywood tracks in one place.
  • Indian viewers and diaspora audiences who consume evergreen songs for comfort, memory, and language connection.
  • Users who discover music through search by film, singer, actor, or playlist theme rather than through albums.
  • Fans of classic playback voices and modern Bollywood collaborations alike.

Tips Official Timeline: Key Milestones

The moments that shaped the channel.

  1. 1975The Taurani family business is publicly described as beginning with Kumar S. Taurani and Ramesh S. Taurani in 1975.
  2. 1980The company’s early music and trading activities expanded through the family’s pre-1980s and early-1980s ventures in audio and records.
  3. 1988Tips Cassettes and Records Co. was registered, marking an important step in the brand’s organized music business growth.
  4. 1990Tips set up its first manufacturing facility at Palghar, Maharashtra, strengthening production capacity.
  5. 1996Tips Music Limited was incorporated as a public limited company on 8 May 1996.
  6. 2007The Tips Official YouTube channel was created on 22 May 2007.
  7. 2024The company name changed from Tips Industries Limited to Tips Music Limited.
  8. 2026The channel surpassed 82.5 million subscribers and 59.6 billion total views, reflecting massive long-term audience scale.

Tips Official Strengths & Growth Opportunities

Strengths

  • Massive catalog depth built over decades.
  • Strong brand recognition in Indian film music.
  • Consistent, high-volume posting that keeps the channel visible.
  • Effective use of star power and nostalgia in packaging.

Opportunities

  • Expand multilingual regional music packaging to widen reach beyond Hindi audiences.
  • Create more playlist-first experiences for moods, decades, and singers to improve watch time.
  • Increase Shorts and teaser-style discovery content to funnel viewers into long-form videos.
  • Build stronger recurring series around remix/nostalgia formats to improve repeat viewing.

Brand Collaboration Potential of Tips Official

  • Brands can use Tips Official for broad-awareness campaigns because the channel reaches a huge music audience across age groups.
  • It is well suited for film, fashion, telecom, audio, and consumer-tech integrations that benefit from music-led visibility.
  • Sponsored playlist sponsorships or themed music collections could fit naturally without disrupting the viewing experience.
  • Launching soundtrack-driven brand films or festive music releases would align well with the channel’s strengths.
  • The channel’s family-safe entertainment positioning makes it attractive for mass-market brands seeking scale.

YouTube Channels Similar to Tips Official

Creators with comparable formats and audiences.

T-SeriesLarge Indian music catalogue, Bollywood focus, and very high-volume release strategy.
Sony Music IndiaMajor film and pop music publisher with strong Hindi catalog and modern release packaging.
Zee Music CompanyComparable Bollywood music channel with movie-song uploads, premieres, and playlist marketing.
Saregama MusicDeep catalog and nostalgia-led strategy similar to Tips Official’s evergreen song positioning.
YRF MusicFilm-music channel that uses star-driven songs and soundtrack promotion for discovery.

Frequently Asked Questions About Tips Official

How many subscribers does Tips Official have?

As of October 2026, Tips Official has 82,500,000 subscribers on YouTube (82.5M). YouTube rounds public subscriber counts, so the exact number can differ slightly from what you see on the channel page.

How many views does Tips Official have in total?

Tips Official has received 59,639,918,610 total views (59.64B) across 10,573 public videos. That works out to roughly 5.64M lifetime views per upload, including Shorts.

How many videos has Tips Official uploaded?

Tips Official has uploaded 10,573 public videos. We analysed the latest 1,500 uploads: 821 were long-form videos and 679 were Shorts, which are excluded from the averages on this page.

When was Tips Official created on YouTube?

The Tips Official YouTube channel was created on May 22, 2007, so it is 19 years and 4 months old.

Where is Tips Official based?

Tips Official lists India as its country on YouTube.

What is the average number of views per video for Tips Official?

Videos on Tips Official average 901,076 views (901.1K), with a median of 205K views per video. The average is 1.1% of the subscriber count, which shows how much of the audience watches each upload.

What is the engagement rate of Tips Official?

Tips Official has an engagement rate of 0.37%, calculated by YTGrowAI as (likes + comments) divided by views across 821 long-form videos. This is our own calculation from public data and not an official YouTube statistic.

How often does Tips Official upload new videos?

Over the last 12 months Tips Official has published 821 long-form videos, which is 15.8 videos per week. Most uploads go live on Friday, and Wednesday uploads have earned the highest average views.

What is the most viewed video on Tips Official?

The most viewed video on Tips Official is "Aankhon Se Tune 2.0 | Bhai Tera Star Hai | Raghav, Niharika | Lijo, Dev, Palak, Kumar, Alka, Mohsin" with 66,810,133 views, published on Jul 22, 2026.

What is the latest video from Tips Official?

The most recent long-form upload we found is "90's Romantic Hindi Songs | 90's Evergreen Movie Songs | 90's Superhit Romantic Songs", published on Oct 5, 2026, which has 81,770 views so far.

Is Tips Official growing or declining?

Tips Official currently shows a "major drop" pattern. Its 10 newest settled videos average -61% views compared with the 10 videos before them. Momentum can swing quickly, because one viral video changes the average.

What video length works best for Tips Official?

Tips Official videos in the under 5 min range earn the highest average views. The channel's average long-form video runs about 66 minutes.

What is Tips Official and who runs it?

Tips Official is the YouTube channel operated by Tips Music Limited, the Indian music company behind a large Hindi film and pop catalog. The channel is run by the Tips business, which is publicly associated with the Taurani family founders, Kumar S. Taurani and Ramesh S. Taurani. Tips Official mainly uploads music videos, jukeboxes, and catalog songs, making it one of the most recognizable Bollywood music destinations on YouTube. It is best understood as the digital extension of Tips Music Limited’s long-running music business, not a separate creator-led personal channel.

When was Tips Official created?

Tips Official was created on 22 May 2007, which makes it one of the long-running Indian music channels on YouTube. Over time, Tips Official has grown from a catalog-hosting music channel into a major digital platform for Bollywood songs, evergreen hits, and new releases. The channel’s age matters because it has had many years to build search visibility, recommendation traffic, and a large subscriber base. Tips Official’s growth reflects the long shelf life of Indian music on YouTube, where older songs can continue attracting viewers for years.

Who founded Tips Official or Tips Music Limited?

Tips Official is operated by Tips Music Limited, whose founders are publicly identified as Kumar S. Taurani and Ramesh S. Taurani. Public company and brand descriptions connect the channel to the Taurani brothers’ music business, which developed over decades before becoming the modern Tips brand. Tips Official itself is not usually described as the work of a single individual creator; it is the digital channel of a corporate music company. That corporate structure helps explain the channel’s scale, consistency, and large back catalogue of Hindi music content.

How did Tips Official become so famous?

Tips Official became famous by combining a huge Bollywood music library with a highly searchable YouTube strategy. The channel benefits from songs tied to films, popular singers, and recognizable actors, which makes its videos easy to find and easy to recommend. It also uses frequent uploads, themed compilations, and sequel-style titles that revive older melodies for new audiences. Tips Official’s fame is therefore a mix of legacy brand strength and modern platform optimization, built on years of catalog music that continues to generate views.

What is the biggest video on Tips Official?

The biggest video among the titles listed for Tips Official is “Aankhon Se Tune 2.0 | Bhai Tera Star Hai | Raghav, Niharika | Lijo, Dev, Palak, Kumar, Alka, Mohsin,” which has 66,810,133 views. That performance shows how Tips Official can turn a familiar Bollywood-style release into a breakout hit through strong packaging and recognizable music talent. The video’s success also reflects the channel’s ability to combine modern production with the familiarity of a sequel-style “2.0” presentation. For Tips Official, the biggest videos typically blend nostalgia, star names, and easy-to-search song titles.

What is the controversy around Tips Official?

There is no single widely documented controversy that defines Tips Official in the information used here. Tips Official is primarily known as a corporate music channel for Bollywood and evergreen Hindi content, not for creator scandals or personal drama. Like many large music channels, its public discussion is more often about catalog use, song promotion, and content packaging than about a controversy involving a single person. Tips Official’s public image is therefore mostly tied to its business role in the Indian music industry and its long-running digital presence.

What kind of videos does Tips Official upload?

Tips Official uploads Hindi film songs, romantic tracks, dance numbers, evergreen compilations, and audio jukeboxes. The channel also publishes modern releases and sequel-style versions that bring older melodies back into circulation. This mix helps Tips Official serve both listeners who want the latest music and viewers who prefer classic Bollywood nostalgia. Its uploads are usually packaged around artist names, film titles, and mood-based themes, which makes the channel useful for both casual browsing and search-driven music discovery.

How often does Tips Official upload videos?

Tips Official uploads very frequently, with an estimated rhythm of 15.8 videos per week in the provided channel data. That pace suggests a highly active publishing operation rather than an occasional-release channel. Frequent uploads help Tips Official stay visible in YouTube search and recommendations, especially because music audiences often browse by song, mood, or actor name. The channel’s posting behavior also supports long-tail growth, since every new upload can refresh interest in the broader Tips catalog and attract viewers to playlists or older hits.

Which channels are similar to Tips Official?

Channels similar to Tips Official include T-Series, Sony Music India, Zee Music Company, Saregama Music, and YRF Music. These channels are comparable because they also focus on Indian film music, catalog exploitation, and highly searchable song packaging. Tips Official stands out for its long-running Hindi music library and heavy use of evergreen content, but the basic model is shared across these major labels. If someone likes Tips Official, these similar channels are the most natural places to watch next because they cover the same Bollywood music ecosystem.

Explore More YouTube Channel Stats

Compare Tips Official with other channels we track.

Statistics come from the public YouTube Data API. Engagement rate, averages and trend labels are independent calculations calculated by YTGrowAI and are not official YouTube metrics. Shorts are excluded from averages. Background information is AI-assisted and based on public sources, so verify important facts before relying on them.

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