The Rich Dad Channel YouTube Channel Stats
The Rich Dad Channel (@therichdadchannel) is a YouTube channel from United States created on September 18, 2008. As of October 2026, the channel has 3.64M subscribers, 220.06M total views and 1,697 videos. The Rich Dad Channel uploads about 3.8 videos per week, and its videos average 39K views with a 2.97% engagement rate.
With perspectives on money and investing that often contradict conventional wisdom, the Rich Dad messages have challenged and changed the way millions of people around the world think about money. As passionate advocates of financial literacy, The Rich Dad Company offers books, games, courses, newsletters, coaching and programs… all created to guide those who want to get smarter with their money and how it impacts our fast-paced and ever-changing world.
The Rich Dad Channel Channel Stats & Performance Metrics
- Engagement rate
- 2.97%Likes and comments per view
- Upload frequency
- 3.8 / weekLong-form, last 12 months
- Channel age
- 18 yearsSince September 18, 2008
- Views to subscribers
- 1.1%Avg video views / subscribers
The Rich Dad Channel Views & Upload Growth
Views earned by videos, grouped by the time they were published. Based on 562 long-form videos published since Sep 2024.
Each bar counts the total views of every video uploaded in that period, so older bars keep growing as those videos keep earning views. Channels that upload many videos a day show a shorter history here.
Best Videos by The Rich Dad Channel
The most watched, most liked and newest long-form uploads. Shorts are not included.
Most Viewed Videos on The Rich Dad Channel
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1
2.04Mviews
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2
1.82Mviews
-
3
788.3Kviews
-
4
748.2Kviews
-
5
443.3Kviews
-
6
436.7Kviews
-
7
423.1Kviews
-
8
370.6Kviews
-
9
356.9Kviews
-
10
350.4Kviews
Most Liked Videos on The Rich Dad Channel
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1
49.3Klikes
-
2
43.7Klikes
-
3
20.9Klikes
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4
16.2Klikes
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5
15.7Klikes
-
6
15.5Klikes
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7
11Klikes
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8
9.7Klikes
-
9
9.4Klikes
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10
9.3Klikes
Latest Videos Uploaded by The Rich Dad Channel
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1
13.1Kviews
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2
14.3Kviews
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3
9.7Kviews
-
4
38.2Kviews
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5
37.9Kviews
-
6
12.1Kviews
-
7
160.9Kviews
-
8
32Kviews
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9
11.6Kviews
-
10
102.6Kviews
All The Rich Dad Channel Videos
Search and sort every long-form video we analysed for The Rich Dad Channel.
| Video | Views |
|---|---|
| 13.1K | |
| 14.3K | |
| 9.7K | |
| 38.2K | |
| 37.9K | |
| 12.1K | |
| 160.9K | |
| 32K | |
| 11.6K | |
| 102.6K |
The Rich Dad Channel Upload Schedule & Content Insights
Uploads on Sunday earn the highest average views. Videos in the 5 to 10 min range perform best. Times are in UTC.
Upload day of week
Number of uploads and average views per video. Most videos go live around 1 PM UTC.
Video length
Average views by video length. Average runtime is 32:07.
Title patterns
How The Rich Dad Channel writes video titles.
Performance by year
Uploads and views by publish year.
| Year | Uploads | Total views | Avg views |
|---|---|---|---|
| 2026 | 148 | 5.46M | 36.9K |
| 2025 | 293 | 8.59M | 29.3K |
| 2024 | 121 | 7.86M | 64.9K |
Most used video tags
Tags The Rich Dad Channel uses most often across its videos.
Channel keywords & topics
Keywords set in the channel settings and the topics YouTube assigns.
Popular playlists
Public playlists on the channel, by number of videos.
- The Rich Dad Radio Show with Robert Kiyosaki590 videos
- Rich Dad’s StockCast208 videos
- The Wealthability Show104 videos
- Rich Dad Latino with Fernando Gonzalez77 videos
- Cash Flow Academy Show71 videos
- The REI Energy Show with Mike Mauceli68 videos
- Millennial Money with Alexandra Gonzalez59 videos
- LEGACY RICH DAD SHOW45 videos
About The Rich Dad Channel YouTube Channel
- The Rich Dad Channel is the official YouTube presence for The Rich Dad Company, the financial education brand built around Robert Kiyosaki’s Rich Dad philosophy.
- It focuses on money management, investing, debt strategy, taxes, cash flow, and financial literacy through interviews, commentary, and teaching clips.
- The company was co-founded by Robert Kiyosaki and Kim Kiyosaki after the success of Rich Dad Poor Dad, with the broader business rooted in a 1994 origin story and a 1997 company launch tied to the book’s publication.
- Public descriptions of the brand say its mission is to improve financial well-being through books, games, seminars, coaching, newsletters, and digital education.
- The channel is heavily associated with Robert Kiyosaki, but also features advisors and guests such as Andy Tanner, Del Denney, Tom Wheelwright, and other finance voices.
How The Rich Dad Channel Grew: Story and Strategy
- The brand began with Robert Kiyosaki’s Rich Dad Poor Dad message, which became a major personal-finance bestseller and gave the channel a built-in audience.
- The company’s early growth came from turning the book’s ideas into a broader education ecosystem: games, seminars, books, and later video content.
- The Rich Dad Channel benefits from a clear contrarian angle: it challenges conventional advice about jobs, debt, taxes, and investing, which helps titles stand out.
- Robert Kiyosaki’s long-standing public profile keeps the channel visible even when the videos are simple talking-head lessons or clips from larger conversations.
- The channel repeatedly leans into timely fear-and-opportunity topics such as market crashes, silver, crypto, inflation, and debt bubbles, which helps attract search traffic.
- Recent uploads suggest a steady series strategy centered on recurring authority figures and fast-moving financial headlines rather than one-off experimental formats.
- Its growth strategy is built on evergreen financial education plus recurring macroeconomic warnings, a combination that works well for both loyal followers and new viewers searching urgent money topics.
Why The Rich Dad Channel's Top Videos Went Viral
- If You Want to Get Rich, Stop Thinking Like a Poor Person worked because the title creates instant identity tension, promises mindset change, and taps into a classic Rich Dad theme: changing beliefs before changing finances.
- It’s So F#@cking Easy to Get Rich performed because the provocative wording is highly clickable, emotionally charged, and designed to stand out in recommendations and search results.
- If I Only Had $10,000, Here’s What I’d Do Instead - Robert Kiyosaki succeeded because it offers concrete, low-friction advice that feels actionable and specific, which is exactly what finance audiences want.
- These videos combine strong hooks, plain-language promises, and a clear authority figure, making them easy to understand and easy to click.
- The best-performing uploads also lean into transformation, urgency, and contrarian advice rather than abstract theory, which improves shareability and retention.
The Rich Dad Channel's Content Strategy
- The channel uses opinion-led finance videos, interview clips, and direct-to-camera teaching from Robert Kiyosaki and guest experts.
- Titles are built around strong tension words such as rich, poor, crash, warning, lie, and easy, which helps packaging.
- Thumbnails and titles generally promise a fast takeaway, a secret, or a sharp contrarian lesson rather than a neutral explanation.
- Recurring themes include debt, silver, inflation, crypto, taxes, investing mistakes, and cash flow, creating a recognizable editorial identity.
- Posting appears consistent and frequent, with a steady stream of weekly uploads rather than long gaps, which supports algorithmic momentum.
- The brand also relies on series-style authority, where viewers recognize Robert Kiyosaki, Andy Tanner, and other repeating faces as trusted recurring voices.
Who Watches The Rich Dad Channel
- The audience is made up of retail investors, beginners in personal finance, and viewers trying to improve money habits.
- Many viewers are drawn to contrarian money advice, especially people skeptical of traditional schooling, conventional employment, or mainstream investing.
- The channel also appeals to older adults and pre-retirement viewers interested in protecting savings, understanding debt, and preparing for market volatility.
- Viewers who follow commodities, inflation, crypto, and macroeconomic commentary are likely to return for the channel’s recurring warnings and outlooks.
- People searching for motivational finance content often watch because the channel promises simple rules, strong opinions, and practical framing.
The Rich Dad Channel Timeline: Key Milestones
The moments that shaped the channel.
- 1994Robert Kiyosaki and Kim Kiyosaki built the early Rich Dad business after years of personal and professional lessons, laying the foundation for the brand.
- 1997Rich Dad Poor Dad was published and became the signature book behind the Rich Dad educational ecosystem.
- 1997The Rich Dad Company and related Rich Dad/Cashflow business structure emerged around the book’s success and financial education mission.
- 2008The YouTube channel was created, extending the Rich Dad brand into online video.
- 2010The channel began building a larger library of financial education clips, interviews, and Robert Kiyosaki commentary.
- 2012Public discussion around Robert Kiyosaki and the broader Rich Dad business expanded after bankruptcy reporting involving related entities, keeping the brand in the spotlight.
- 2017The channel increasingly reflected a talk-driven, interview-based format centered on investing, taxes, debt, and market outlook.
- 2020Macroeconomic anxiety, inflation concerns, and asset-rotation themes became more central to the channel’s messaging.
- 2024The channel continued to emphasize recurring themes such as silver, debt, and market preparation, reinforcing its contrarian finance identity.
- 2026Uploads prominently featured Robert Kiyosaki warnings, commodity arguments, and practical wealth-building discussions, sustaining a high posting cadence.
The Rich Dad Channel Strengths & Growth Opportunities
Strengths
- Strong brand recognition tied to a globally known personal-finance author.
- Clear niche positioning around contrarian money education and wealth-building.
- Frequent uploads that keep the channel visible in recommendations and search.
- Evergreen topics that stay relevant across market cycles, especially debt, taxes, and investing.
Opportunities
- Expand more beginner-friendly explainers that lower the barrier for new viewers.
- Build tighter series around silver, debt strategy, and inflation to improve binge watching.
- Add more short-form content that repackages the strongest ideas for discovery.
- Publish more balanced, data-driven episodes to broaden appeal beyond existing fans.
Brand Collaboration Potential of The Rich Dad Channel
- Strong fit for fintech brands, investing education tools, and budgeting apps that want a finance-savvy audience.
- Good match for book publishers, learning platforms, and online course companies focused on money skills.
- Useful for precious-metals, brokerage, tax, and accounting-adjacent brands that align with the channel’s themes.
- Brands can partner through sponsored explainers, guest interviews, and co-branded financial literacy campaigns.
- The channel’s authority-driven format makes it suitable for trust-building campaigns where education matters more than entertainment.
YouTube Channels Similar to The Rich Dad Channel
Creators with comparable formats and audiences.
Frequently Asked Questions About The Rich Dad Channel
How many subscribers does The Rich Dad Channel have?
As of October 2026, The Rich Dad Channel has 3,640,000 subscribers on YouTube (3.64M). YouTube rounds public subscriber counts, so the exact number can differ slightly from what you see on the channel page.
How many views does The Rich Dad Channel have in total?
The Rich Dad Channel has received 220,056,101 total views (220.06M) across 1,697 public videos. That works out to roughly 129.7K lifetime views per upload, including Shorts.
How many videos has The Rich Dad Channel uploaded?
The Rich Dad Channel has uploaded 1,697 public videos. We analysed the latest 600 uploads: 562 were long-form videos and 38 were Shorts, which are excluded from the averages on this page.
When was The Rich Dad Channel created on YouTube?
The The Rich Dad Channel YouTube channel was created on September 18, 2008, so it is 18 years and 1 month old.
Where is The Rich Dad Channel based?
The Rich Dad Channel lists United States as its country on YouTube.
What is the average number of views per video for The Rich Dad Channel?
Videos on The Rich Dad Channel average 38,975 views (39K), with a median of 5.4K views per video. The average is 1.1% of the subscriber count, which shows how much of the audience watches each upload.
What is the engagement rate of The Rich Dad Channel?
The Rich Dad Channel has an engagement rate of 2.97%, calculated by YTGrowAI as (likes + comments) divided by views across 562 long-form videos. This is our own calculation from public data and not an official YouTube statistic.
How often does The Rich Dad Channel upload new videos?
Over the last 12 months The Rich Dad Channel has published 196 long-form videos, which is 3.8 videos per week. Most uploads go live on Wednesday, and Sunday uploads have earned the highest average views.
What is the most viewed video on The Rich Dad Channel?
The most viewed video on The Rich Dad Channel is ""If You Want to Get Rich, Stop Thinking Like a Poor Person"" with 2,041,370 views, published on Dec 19, 2024.
What is the latest video from The Rich Dad Channel?
The most recent long-form upload we found is "Robert Kiyosaki: The Time to Prepare for a Market Crash Is Before It Happens", published on Oct 7, 2026, which has 13,053 views so far.
Is The Rich Dad Channel growing or declining?
The Rich Dad Channel currently shows a "upward trend" pattern. Its 10 newest settled videos average +40% views compared with the 10 videos before them. Momentum can swing quickly, because one viral video changes the average.
What video length works best for The Rich Dad Channel?
The Rich Dad Channel videos in the 5 to 10 min range earn the highest average views. The channel's average long-form video runs about 32 minutes.
How old is Robert Kiyosaki?
Robert Kiyosaki was born on April 8, 1947, which makes him 79 years old as of October 8, 2026. He remains the central figure behind The Rich Dad Channel and appears frequently in its videos. The channel often features his current views on investing, debt, inflation, silver, and market risk. Because of that constant presence, viewers searching for The Rich Dad Channel are usually looking for his latest commentary and teaching style.
When was The Rich Dad Channel founded?
The YouTube channel for The Rich Dad Channel was created in 2008. That came after the Rich Dad brand had already become famous through Rich Dad Poor Dad and the broader Rich Dad Company education business. The channel grew as a digital extension of that existing brand, allowing the company to distribute finance lessons through video. Its long runtime gives it a large archive of topics and helps explain why it has become such a durable finance channel.
What controversies has Robert Kiyosaki or The Rich Dad Channel faced?
Robert Kiyosaki and the broader Rich Dad brand have faced public criticism over his repeated warnings, market predictions, and controversial takes on debt, schooling, and investing. Some observers also point to bankruptcy-related reporting involving related Rich Dad entities in the past. The Rich Dad Channel itself is known for strongly opinionated financial content, which can attract both loyal followers and skeptics. That controversy is part of the brand identity because it often presents advice that challenges mainstream financial thinking.
Explore More YouTube Channel Stats
Compare The Rich Dad Channel with other channels we track.
Statistics come from the public YouTube Data API. Engagement rate, averages and trend labels are independent calculations calculated by YTGrowAI and are not official YouTube metrics. Shorts are excluded from averages. Background information is AI-assisted and based on public sources, so verify important facts before relying on them.
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