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The Diary Of A CEO YouTube Channel Stats

@thediaryofaceo GB Strong surge (+58%) Updated

The Diary Of A CEO (@thediaryofaceo) is a YouTube channel from United Kingdom created on March 22, 2019. As of October 2026, the channel has 20.3M subscribers, 1.9B total views and 923 videos. The Diary Of A CEO uploads about 2 videos per week, and its videos average 4.5M views with a 2.51% engagement rate.

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The Diary Of A CEO Channel Stats & Performance Metrics

Subscribers
20.3M
20,300,000
Total views
1.9B
1,895,905,579
Videos
923
Uploaded in total
Avg views per video
4.5M
Across 217 long-form videos
Engagement rate
2.51%Likes and comments per view
Upload frequency
2 / weekLong-form, last 12 months
Channel age
7 yearsSince March 22, 2019
Views to subscribers
22%Avg video views / subscribers
Data from the YouTube Data API. Engagement and averages are calculated by YTGrowAI.

The Diary Of A CEO Views & Upload Growth

Views earned by videos, grouped by the time they were published. Based on 217 long-form videos published since Sep 2024.

Each bar counts the total views of every video uploaded in that period, so older bars keep growing as those videos keep earning views. Channels that upload many videos a day show a shorter history here.

Best Videos by The Diary Of A CEO

The most watched, most liked and newest long-form uploads. Shorts are not included.

All The Diary Of A CEO Videos

Search and sort every long-form video we analysed for The Diary Of A CEO.

The Diary Of A CEO Upload Schedule & Content Insights

Uploads on Thursday earn the highest average views. Videos in the over 40 min range perform best. Times are in UTC.

Upload day of week

Number of uploads and average views per video. Most videos go live around 7 AM UTC.

Sunday
0 · 0
Monday
109 · 4.23M
Tuesday
0 · 0
Wednesday
1 · 3.95M
Thursday
106 · 4.82M
Friday
1 · 1.86M
Saturday
0 · 0

Video length

Average views by video length. Average runtime is 2:01:53.

Under 5 min
0 · 0
5 to 10 min
0 · 0
10 to 20 min
0 · 0
20 to 40 min
0 · 0
Over 40 min
217 · 4.5M

Title patterns

How The Diary Of A CEO writes video titles.

Average title length82 characters
Titles with a number37%
Titles with a dollar amount6%
Titles that ask a question6%

Performance by year

Uploads and views by publish year.

YearUploadsTotal viewsAvg views
202681385.04M4.75M
2025104459.74M4.42M
202432132.72M4.15M

Most used video tags

Tags The Diary Of A CEO uses most often across its videos.

the diary of a ceo203ceo182the diary of a ceo podcast181podcast180life lessons159steven bartlett steve bartlett158steven bartlett52steve bartlett51doac32doac podcast31steven bartlett podcast30dairy of a ceo24diary of ceo24stephen barlett24stephen bartlet24

Channel keywords & topics

Keywords set in the channel settings and the topics YouTube assigns.

HealthSocietyEntertainmentLifestyle (sociology)

Popular playlists

Public playlists on the channel, by number of videos.

About The Diary Of A CEO YouTube Channel

  • The Diary Of A CEO is a long-running interview-led media channel hosted and produced by Steven Bartlett, a British entrepreneur, investor, author, and broadcaster.
  • It began as a personal audio diary in 2017 and evolved into a major video podcast and YouTube interview brand focused on influential people, experts, founders, and thinkers.
  • The channel is best known for conversational, high-stakes interviews across business, health, psychology, society, and technology.
  • It is closely associated with Steven Bartlett’s wider media and creator-business ecosystem, including his creator holding company and related ventures.
  • The channel’s public identity is built around curiosity, self-improvement, and ambitious life lessons, with strong emphasis on provocative titles and expert guests.

How The Diary Of A CEO Grew: Story and Strategy

  • The Diary Of A CEO started in 2017 as Steven Bartlett’s personal diary-style project and first appeared as an interview podcast before becoming a large video-first brand.
  • The show’s early appeal came from intimate, founder-focused conversations and a clear promise of practical life and business lessons.
  • Its growth accelerated as Bartlett widened the guest list beyond entrepreneurs into doctors, scientists, whistleblowers, celebrities, and controversial public figures.
  • The format benefited from long-form interviews that could be repackaged into clips, highlights, and highly clickable standalone episodes.
  • The channel’s strongest growth strategy has been consistently attention-grabbing packaging: big claims, urgent phrasing, and curiosity-driven thumbnails.
  • A steady publishing rhythm and frequent uploads helped it stay visible across recommendation surfaces and social platforms.
  • The brand expanded from a personal diary concept into a broader media platform tied to Steven Bartlett’s larger creator and investment ecosystem.

Why The Diary Of A CEO's Top Videos Went Viral

  • The AI Safety Expert: These Are The Only 5 Jobs That Will Remain In 2030! - Dr. Roman Yampolskiy works because it combines fear, futurism, and a specific deadline, which makes the premise feel urgent and highly clickable.
  • ChatGPT Whistleblower: They Offered Me $2m To Keep Quiet, No One Is Ready For What's Coming! succeeds through controversy, insider-status framing, and a promise of hidden information about AI.
  • Professor Jiang: Is World War 3 About To Begin? performs well because geopolitical uncertainty creates broad curiosity, and the title uses a direct, alarming question.
  • All three top videos benefit from The Diary Of A CEO’s core formula: authority guest plus dramatic claim plus clear stakes.
  • The titles are built to create immediate emotional reactions, which encourages clicks from both regular viewers and casual recommendation traffic.

The Diary Of A CEO's Content Strategy

  • The channel focuses on long-form interviews that are later cut into shareable clips and highlights, extending each episode’s life.
  • Titles are written like high-stakes hooks, usually with urgency, conflict, or a dramatic promise.
  • Thumbnails and titles work together to signal strong emotion, expert authority, or controversy.
  • Guest selection mixes celebrities, founders, doctors, psychologists, whistleblowers, and internet personalities to widen audience reach.
  • The upload rhythm is consistent and frequent, supporting algorithmic visibility and habitual viewing.
  • The brand’s series style relies less on rigid franchises and more on repeatable interview archetypes around health, society, business, and technology.

Who Watches The Diary Of A CEO

  • Viewers interested in self-improvement, business thinking, and lessons from successful people.
  • Audiences drawn to health, psychology, and society topics presented in an accessible, conversational format.
  • Fans of controversial or high-stakes discussions about AI, geopolitics, and culture.
  • People who prefer long-form interviews that feel personal, emotional, and story-driven.
  • A broad mainstream audience that responds to strong packaging and recognizable guests.

The Diary Of A CEO Timeline: Key Milestones

The moments that shaped the channel.

  1. 2017Steven Bartlett launched The Diary Of A CEO as a personal podcast project and released the first episode in September.
  2. 2019The YouTube channel era began and the show started building a larger video audience.
  3. 2021Bartlett became widely known in UK mainstream media through Dragons’ Den, expanding his profile beyond podcast listeners.
  4. 2022The channel’s interview format increasingly featured high-profile experts, whistleblowers, and major public figures.
  5. 2023The Diary Of A CEO became a major global podcast and YouTube brand with very large audience reach.
  6. 2024The show attracted wider scrutiny over health and misinformation concerns in some episodes and promotional material.
  7. 2025The brand continued scaling with high-volume publishing and a mix of celebrity, business, and issue-led interviews.
  8. 2026The channel remained one of the most influential interview brands online, with strong subscriber and view totals.

The Diary Of A CEO Strengths & Growth Opportunities

Strengths

  • Strong host identity with Steven Bartlett as a recognizable and consistent on-camera presence.
  • A proven ability to turn expert interviews into viral, high-retention content.
  • Broad topic range that reaches business, health, technology, and culture audiences.
  • Consistent publishing and strong packaging that keeps the channel highly discoverable.

Opportunities

  • More transparent topic labeling could strengthen trust around health and evidence-based episodes.
  • Deeper mini-series on specific themes could improve binge-watching and audience loyalty.
  • More behind-the-scenes or creator-economy content could broaden the brand beyond interviews.
  • Greater international guest diversity could expand reach in non-UK markets even further.

Brand Collaboration Potential of The Diary Of A CEO

  • The channel is suitable for brands that want association with authority, ambition, and high-trust conversation.
  • Sponsor integrations work best when they fit the episode topic, especially in health, productivity, education, or tech.
  • Brands can benefit from long-form storytelling, where product context can be explained in a more natural way.
  • The audience is large and attentive, making the channel valuable for high-consideration products and services.
  • Collaborations should be careful about disclosure and category fit, especially when episodes touch health or science topics.

YouTube Channels Similar to The Diary Of A CEO

Creators with comparable formats and audiences.

Lex FridmanLong-form conversations with scientists, founders, and public intellectuals; similar deep interview style.
Joe Rogan ExperienceMassive long-form interview brand with broad topic coverage and highly conversational format.
Diary of a CEO clips and interview ecosystemThe channel itself is similar to other cut-down interview brands built around repurposed long-form content.
Diary of an entrepreneur-style interview channelsComparable because they center founder stories, lessons, and high-signal guest interviews.
Huberman LabAuthority-led long-form discussions with experts, especially in health, behavior, and performance.

Frequently Asked Questions About The Diary Of A CEO

How many subscribers does The Diary Of A CEO have?

As of October 2026, The Diary Of A CEO has 20,300,000 subscribers on YouTube (20.3M). YouTube rounds public subscriber counts, so the exact number can differ slightly from what you see on the channel page.

How many views does The Diary Of A CEO have in total?

The Diary Of A CEO has received 1,895,905,579 total views (1.9B) across 923 public videos. That works out to roughly 2.05M lifetime views per upload, including Shorts.

How many videos has The Diary Of A CEO uploaded?

The Diary Of A CEO has uploaded 923 public videos. We analysed the latest 600 uploads: 217 were long-form videos and 383 were Shorts, which are excluded from the averages on this page.

When was The Diary Of A CEO created on YouTube?

The The Diary Of A CEO YouTube channel was created on March 22, 2019, so it is 7 years and 7 months old.

Where is The Diary Of A CEO based?

The Diary Of A CEO lists United Kingdom as its country on YouTube.

What is the average number of views per video for The Diary Of A CEO?

Videos on The Diary Of A CEO average 4,504,625 views (4.5M), with a median of 3.46M views per video. The average is 22% of the subscriber count, which shows how much of the audience watches each upload.

What is the engagement rate of The Diary Of A CEO?

The Diary Of A CEO has an engagement rate of 2.51%, calculated by YTGrowAI as (likes + comments) divided by views across 217 long-form videos. This is our own calculation from public data and not an official YouTube statistic.

How often does The Diary Of A CEO upload new videos?

Over the last 12 months The Diary Of A CEO has published 105 long-form videos, which is 2 videos per week. Most uploads go live on Monday, and Thursday uploads have earned the highest average views.

What is the most viewed video on The Diary Of A CEO?

The most viewed video on The Diary Of A CEO is "The AI Safety Expert: These Are The Only 5 Jobs That Will Remain In 2030! - Dr. Roman Yampolskiy" with 23,401,133 views, published on Sep 4, 2025.

What is the latest video from The Diary Of A CEO?

The most recent long-form upload we found is "AI Safety Whistleblower: 10,000 AI Agents Worked Together To Do The Impossible! | Jeffrey Ladish", published on Oct 8, 2026, which has 212,265 views so far.

Is The Diary Of A CEO growing or declining?

The Diary Of A CEO currently shows a "strong surge" pattern. Its 10 newest settled videos average +58% views compared with the 10 videos before them. Momentum can swing quickly, because one viral video changes the average.

What video length works best for The Diary Of A CEO?

The Diary Of A CEO videos in the over 40 min range earn the highest average views. The channel's average long-form video runs about 122 minutes.

Who runs The Diary Of A CEO?

The Diary Of A CEO is run by Steven Bartlett, who is publicly described as the host and producer of the show. He is a British entrepreneur, investor, author, and media figure. The channel is closely tied to his wider creator business and his personal interviewing style. On YouTube, The Diary Of A CEO presents long-form conversations with guests from business, health, science, entertainment, and society. Bartlett is the central on-camera personality, and the channel’s identity, tone, and guest mix are strongly shaped by his perspective.

What is Steven Bartlett's real name?

Steven Bartlett’s full public name is Steven Cliff Bartlett, and he is the host behind The Diary Of A CEO. He is widely known simply as Steven Bartlett in media coverage and on the show itself. The Diary Of A CEO uses his personal brand as the core of the channel, so his name appears in interviews, book work, and business coverage connected to the platform. Public biographies describe him as a British entrepreneur and investor who turned The Diary Of A CEO into a major interview brand.

How old is the creator of The Diary Of A CEO?

Steven Bartlett was born on 26 August 1992, so he is in his thirties as of 2026. He is the creator and host of The Diary Of A CEO, which he launched as a personal podcast in 2017 before it grew into a much larger media brand. Bartlett’s age is often mentioned because he became a major public entrepreneur and broadcaster at a relatively young age. The Diary Of A CEO often features him speaking with older, established experts while presenting himself as a younger host asking direct questions.

When was The Diary Of A CEO founded?

The Diary Of A CEO began in 2017, with the first episode released in September of that year. It started as a personal audio diary and interview project before developing into a major YouTube and podcast brand. Over time, The Diary Of A CEO expanded from founder-focused conversations into a much broader interview channel covering health, science, business, society, and entertainment. Its founding year matters because the show has grown quickly from a relatively small personal project into one of the most recognizable interview brands online.

How did The Diary Of A CEO get famous?

The Diary Of A CEO became famous by combining long-form interviews with strong storytelling, emotionally charged topics, and very clickable titles. Steven Bartlett used his own growing public profile, then widened the guest list to include experts, whistleblowers, entrepreneurs, doctors, and celebrities. The show’s rise also came from repurposing long interviews into clips that traveled well on social platforms. The Diary Of A CEO gained a reputation for asking direct questions and packaging big claims in a way that made casual viewers want to click and listen.

What is the biggest video on The Diary Of A CEO?

The biggest video listed for The Diary Of A CEO is The AI Safety Expert: These Are The Only 5 Jobs That Will Remain In 2030! - Dr. Roman Yampolskiy. That episode stands out because it combines a major topic, artificial intelligence, with a dramatic prediction about jobs and the future. The Diary Of A CEO often performs well when a title mixes expert authority with a clear threat or deadline. This video fits that pattern especially well, which is why it ranks above other major uploads on the channel.

Where does Steven Bartlett live?

Public reporting has placed Steven Bartlett in Manchester, United Kingdom, and he is closely associated with British media and business scenes. The Diary Of A CEO is a UK-based channel, and Bartlett’s public work is tied to his wider creator business and media ventures. Exact private residence details are not something The Diary Of A CEO publicly emphasizes, but reputable coverage has described Manchester as his base. That location aligns with the channel’s British identity while still reaching a global audience through YouTube and podcast distribution.

Has The Diary Of A CEO had any controversies?

Yes, The Diary Of A CEO has faced criticism, especially around some health-related episodes and advertising disclosures. Public reporting has highlighted concerns that certain interviews or promotional segments could blur the line between opinion, sponsorship, and independent advice. The Diary Of A CEO has also been discussed in connection with claims that some episodes amplified health misinformation. Like many large interview brands, it has attracted scrutiny because its scale gives its guests and topics a lot of reach, which makes fact-checking and context especially important.

What are similar channels to The Diary Of A CEO?

Channels similar to The Diary Of A CEO include Lex Fridman, Huberman Lab, and The Joe Rogan Experience, because all three rely on long-form conversations with major guests. The Diary Of A CEO is also comparable to other interview-led channels focused on founders, experts, and culture. What makes it similar to those brands is the combination of broad topics, personality-led hosting, and strong discussion-based storytelling. Viewers who enjoy The Diary Of A CEO usually also like channels that explore big ideas through extended interviews rather than short, edited commentary.

What is the upload schedule for The Diary Of A CEO?

The Diary Of A CEO uploads around two videos per week according to the channel data provided. That pace supports a strong recommendation presence because it keeps new episodes flowing regularly without fully sacrificing the long-form interview format. The Diary Of A CEO also benefits from a format that can be cut into clips and recycled across platforms, which helps each upload work harder. A steady release rhythm is a major part of the channel’s growth model because it keeps the audience returning for new guests and new high-stakes topics.

Explore More YouTube Channel Stats

Compare The Diary Of A CEO with other channels we track.

Statistics come from the public YouTube Data API. Engagement rate, averages and trend labels are independent calculations calculated by YTGrowAI and are not official YouTube metrics. Shorts are excluded from averages. Background information is AI-assisted and based on public sources, so verify important facts before relying on them.

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