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TheCable YouTube Channel Stats

@thecableng NG Strong surge (+45%) Updated

TheCable (@thecableng) is a YouTube channel from Nigeria created on April 26, 2014. As of October 2026, the channel has 21.8K subscribers, 2.64M total views and 1,205 videos. TheCable uploads about 1.2 videos per week, and its videos average 2.6K views with a 1.4% engagement rate.

Welcome to TheCable! We are an online newspaper committed to delivering knowledge-driven journalism that inspires change and fosters progress in Nigeria. Explore breaking news, insightful analysis, in-depth reports, and stories that matter most to Nigerians. Our mission is to empower you with credible information that drives informed decisions. Join us as we shine a light on critical issues, celebrate successes, and hold the powerful accountable. Subscribe now to stay informed and be part of the journey towards a better Nigeria.

📸 Instagram: https://www.instagram.com/thecableng/
👍 Facebook: https://www.facebook.com/thecableng
📱 WhatsApp: +234 811 397 5340 (Call/Text)
📧 Email: thecablenews@gmail.com
🌐 Website: https://www.thecable.ng/

#Nigeria
#LagosNigeria
#AbujaNigeria
#Trending
#TheCable

TheCable Channel Stats & Performance Metrics

Subscribers
21.8K
21,800
Total views
2.64M
2,636,425
Videos
1,205
Uploaded in total
Avg views per video
2.6K
Across 250 long-form videos
Engagement rate
1.4%Likes and comments per view
Upload frequency
1.2 / weekLong-form, last 12 months
Channel age
12 yearsSince April 26, 2014
Views to subscribers
12%Avg video views / subscribers
Data from the YouTube Data API. Engagement and averages are calculated by YTGrowAI.

TheCable Views & Upload Growth

Views earned by videos, grouped by the time they were published. Based on 250 long-form videos published since Aug 2023.

Each bar counts the total views of every video uploaded in that period, so older bars keep growing as those videos keep earning views. Channels that upload many videos a day show a shorter history here.

Best Videos by TheCable

The most watched, most liked and newest long-form uploads. Shorts are not included.

All TheCable Videos

Search and sort every long-form video we analysed for TheCable.

TheCable Upload Schedule & Content Insights

Uploads on Tuesday earn the highest average views. Videos in the 20 to 40 min range perform best. Times are in UTC.

Upload day of week

Number of uploads and average views per video. Most videos go live around 8 AM UTC.

Sunday
39 · 1.6K
Monday
36 · 1.4K
Tuesday
39 · 7.1K
Wednesday
31 · 1.9K
Thursday
21 · 1.7K
Friday
23 · 1.3K
Saturday
61 · 2.3K

Video length

Average views by video length. Average runtime is 11:55.

Under 5 min
104 · 1K
5 to 10 min
74 · 1.1K
10 to 20 min
30 · 4.3K
20 to 40 min
31 · 9.2K
Over 40 min
11 · 4.9K

Title patterns

How TheCable writes video titles.

Average title length77 characters
Titles with a number26%
Titles with a dollar amount4%
Titles that ask a question15%

Performance by year

Uploads and views by publish year.

YearUploadsTotal viewsAvg views
202641114.8K2.8K
202572296.3K4.1K
202493183.5K2K
20234459.9K1.4K

Most used video tags

Tags TheCable uses most often across its videos.

thecable25our 2 kobo podcast4nedu honest bunch exit2nigeria news2demand has dropped2traders report low christmas sales2lagos area boys2area boys of lagos2inside the hidden world of lagos' area boys2nigerians no longer buying cars: what next for auto dealers2nigerians buying cars2auto sales nigeria decline2tech trash in africa2tech trash inside nigeria's silent e-waste menace2gbenga adeyinka: don't use police to harass cyber bullies2

Channel keywords & topics

Keywords set in the channel settings and the topics YouTube assigns.

SocietyPolitics TheCableThe CableMadeIn NigeriaLagos NigeriaOccupy Abujaonline newspaperNigeria NewspaperNigeria NewNigeria DecidesNaija NewsNigerian PoliticsBreaking NewsWizkidNaija TrendingNigerian YouthMonday MotivationAfrica RisingExplore NigeriaMadeIn NaijaNewnajeriya newnajeriya new todaynajeriya new today livenigeria new 2024 movies

Popular playlists

Public playlists on the channel, by number of videos.

About TheCable YouTube Channel

  • TheCable is a Nigerian online newspaper founded by journalist Simon Kolawole through Cable Media and Publishing Ltd, which was established in 2011 and launched its news site in 2014.
  • It brands itself as a knowledge-driven publication focused on Nigeria’s progress, with an emphasis on original reporting, politics, economy, accountability, and public-interest journalism.
  • The channel appears to be the video arm of TheCable’s newsroom, publishing news explainers, interviews, documentary-style features, and event coverage for a Nigerian audience.
  • Public company profiles place TheCable’s headquarters in Ikeja, Lagos, with additional presence in Abuja, Nigeria.
  • The publication is closely associated with investigative and accountability journalism, and its reported mission is to deliver credible information that helps audiences make informed decisions.

How TheCable Grew: Story and Strategy

  • TheCable was established in 2011 and launched publicly on April 29, 2014, giving it a clear founding story and a defined editorial mission from day one.
  • Its early positioning avoided the “blog” or “aggregator” label and instead stressed original reporting, which helped it stand out in Nigeria’s crowded digital news space.
  • The channel’s strongest traction comes from topic-led videos tied to big national conversations, especially politics, corruption, celebrity news, and major public-interest stories.
  • High-performing uploads show that TheCable benefits when it turns written newsroom reporting into explanatory video formats with clear stakes and strong curiosity hooks.
  • The most-watched uploads suggest that headline-grabbing exclusives, investigative series, and access-driven interviews are key growth drivers.
  • The upload rhythm of about 1.2 videos per week indicates a relatively steady, newsroom-style publishing pattern rather than high-volume entertainment posting.

Why TheCable's Top Videos Went Viral

  • Wole Soyinka: How the United States revoked my visa worked because it combines a globally recognized figure, a headline-making controversy, and a strong first-person angle that promises inside detail.
  • Malabugate: A-Z Of The $1.3bn OPL245 Affair (Episode 1) worked because it packages a complex corruption story as a serialized explainer, making a dense topic easier to follow and encouraging continued viewing.
  • EXCLUSIVE: Kunle Kuti on Seun Kuti-Wizkid FC clash, Fela's legacy, love for Wizkid, Sowore worked because exclusives, cultural relevance, and multiple famous names in one title create immediate curiosity.
  • The strongest videos all use specific nouns, controversy, and promise of access, which fits TheCable’s newsroom identity and gives viewers a clear reason to click.
  • The channel’s best-performing uploads tend to be story-driven rather than generic news clips, suggesting that packaging and relevance matter more than volume.

TheCable's Content Strategy

  • TheCable uses a newsroom-to-video strategy: major stories from politics, society, and public affairs are repackaged into interviews, explainers, and documentary-style clips.
  • Titles are long, specific, and information-heavy, often using keywords like exclusive, inside, and how to signal access and authority.
  • Thumbnails likely work best when they feature recognizable faces, high-contrast text, and clear story tension, because the winning videos are topic- and personality-led.
  • Serial content such as multi-episode investigations helps sustain interest across multiple uploads and deepens audience loyalty.
  • The posting rhythm is consistent but not frantic, which suits a journalism brand that depends on news cycles, reporting time, and story verification.
  • The channel appears to lean on current events and culturally relevant personalities rather than evergreen entertainment.

Who Watches TheCable

  • Nigerian viewers who want political, social, and public-affairs coverage from a familiar local newsroom.
  • News consumers who prefer explainers and interview-based coverage over short headline clips.
  • Audiences interested in accountability journalism, corruption stories, and issues with direct national impact.
  • Viewers drawn to celebrity-adjacent news, culture, and controversy when it overlaps with public debate.
  • People who already trust TheCable’s broader brand and want video versions of the outlet’s reporting.

TheCable Timeline: Key Milestones

The moments that shaped the channel.

  1. 2011Cable Media and Publishing Ltd was established to pursue knowledge-driven journalism focused on Nigeria’s progress.
  2. 2014TheCable.ng was launched on April 29, 2014 as the company’s online newspaper platform.
  3. 2014The brand introduced itself as an original news outlet rather than a blog or content aggregator.
  4. 2016TheCable’s investigative and accountability reporting gained wider recognition through staff and pioneer-editor awards coverage.
  5. 2017TheCable was publicly reflecting on its early impact and growing reputation in Nigerian digital journalism.
  6. 2021Simon Kolawole discussed TheCable’s mission to go beyond headlines and press releases in public interviews.
  7. 2024TheCable marked its 10th anniversary with retrospectives on impactful journalism and major reporting wins.
  8. 2026TheCable maintained an active cross-platform presence, including its official website, social channels, and video publishing.

TheCable Strengths & Growth Opportunities

Strengths

  • Strong brand credibility from an established Nigerian newspaper.
  • Clear public-interest editorial focus that differentiates it from entertainment-first channels.
  • Ability to turn major stories into clickable video packages.
  • Access to reporters, editors, and on-the-ground news coverage that can produce timely original content.

Opportunities

  • Build more recurring video series so viewers know what to expect each week.
  • Increase packaging consistency with stronger thumbnails and tighter titles across uploads.
  • Expand explainers on politics, policy, business, and investigations to deepen watch time.
  • Publish more short-form clips from interviews and breaking news to capture mobile audiences.

Brand Collaboration Potential of TheCable

  • TheCable is well suited for public-interest campaigns, civic education, and issue-based sponsorships because its brand is built around credibility.
  • Financial services, telecoms, education, and infrastructure brands could use TheCable for thought-leadership content and interview integrations.
  • Brands targeting Nigerian professionals can benefit from association with a trusted news environment and informed audiences.
  • Event sponsorships, panel discussions, and documentary partnerships would fit the channel’s newsroom identity.
  • Any collaboration should prioritize editorial independence and clear separation between ads and reporting.

YouTube Channels Similar to TheCable

Creators with comparable formats and audiences.

Channels TelevisionA major Nigerian news brand with politics, current affairs, interviews, and newsroom credibility similar to TheCable.
ARISE NewsFocused on Nigerian and African news, interviews, and live/current affairs coverage for an informed audience.
Punch NewspapersA large Nigerian news publisher that also translates print and digital reporting into video and public-interest content.
Premium TimesKnown for investigative reporting and explanatory journalism, overlapping with TheCable’s accountability focus.
TVC News NigeriaA Nigerian news outlet with broad public-affairs coverage and regular political and social reporting.

Frequently Asked Questions About TheCable

How many subscribers does TheCable have?

As of October 2026, TheCable has 21,800 subscribers on YouTube (21.8K). YouTube rounds public subscriber counts, so the exact number can differ slightly from what you see on the channel page.

How many views does TheCable have in total?

TheCable has received 2,636,425 total views (2.64M) across 1,205 public videos. That works out to roughly 2.2K lifetime views per upload, including Shorts.

How many videos has TheCable uploaded?

TheCable has uploaded 1,205 public videos. We analysed the latest 600 uploads: 250 were long-form videos and 350 were Shorts, which are excluded from the averages on this page.

When was TheCable created on YouTube?

The TheCable YouTube channel was created on April 26, 2014, so it is 12 years and 6 months old.

Where is TheCable based?

TheCable lists Nigeria as its country on YouTube.

What is the average number of views per video for TheCable?

Videos on TheCable average 2,618 views (2.6K), with a median of 77 views per video. The average is 12% of the subscriber count, which shows how much of the audience watches each upload.

What is the engagement rate of TheCable?

TheCable has an engagement rate of 1.4%, calculated by YTGrowAI as (likes + comments) divided by views across 250 long-form videos. This is our own calculation from public data and not an official YouTube statistic.

How often does TheCable upload new videos?

Over the last 12 months TheCable has published 62 long-form videos, which is 1.2 videos per week. Most uploads go live on Saturday, and Tuesday uploads have earned the highest average views.

What is the most viewed video on TheCable?

The most viewed video on TheCable is "Wole Soyinka: How the United States revoked my visa" with 170,180 views, published on Oct 28, 2025.

What is the latest video from TheCable?

The most recent long-form upload we found is "Inside The Funeral of Nollywood Giant Olu Jacobs", published on Oct 2, 2026, which has 778 views so far.

Is TheCable growing or declining?

TheCable currently shows a "strong surge" pattern. Its 10 newest settled videos average +45% views compared with the 10 videos before them. Momentum can swing quickly, because one viral video changes the average.

What video length works best for TheCable?

TheCable videos in the 20 to 40 min range earn the highest average views. The channel's average long-form video runs about 12 minutes.

Who runs TheCable?

TheCable is run by Simon Kolawole, who is publicly identified as the founder and CEO of Cable Media and Publishing Ltd, the company behind the publication. TheCable’s official materials also connect the brand to a board structure that includes family and media-industry figures. In practice, TheCable operates as a newsroom brand with editorial, reporting, and digital publishing teams rather than a creator-led personality channel. Its public identity is tied to knowledge-driven journalism, especially Nigerian politics, economy, accountability, and public-interest reporting.

What is TheCable’s real name or legal company name?

TheCable’s public-facing news brand is TheCable, but the company behind it is Cable Media and Publishing Ltd. TheCable’s official about page says that Cable Media and Publishing Ltd was established in 2011 and that TheCable.ng was launched in 2014 to drive the publication’s journalism mission. This means TheCable is the brand name while Cable Media and Publishing Ltd is the legal publishing entity associated with it.

When was TheCable founded?

TheCable was founded in 2014 as a digital newspaper, but its publishing company, Cable Media and Publishing Ltd, was established in 2011. TheCable’s official about page says the website launched on April 29, 2014, after the company was created to pursue knowledge-driven journalism in the interest of Nigeria’s progress. So the common founding year for TheCable as a publication is 2014, while the corporate roots go back to 2011.

How did TheCable become famous?

TheCable became known for original, knowledge-driven journalism that focuses on politics, public affairs, accountability, and detailed reporting on major Nigerian issues. The brand’s early positioning emphasized that it would not just aggregate content but would publish original news and features. Over time, TheCable built recognition through impactful reporting, investigations, and timely coverage of national debates. Its video channel extends that reputation by turning those stories into interview and explainer formats that are easier to share and watch.

What is TheCable’s biggest video?

TheCable’s most viewed video listed here is Wole Soyinka: How the United States revoked my visa, with 170,180 views. That performance is much higher than the channel’s other top uploads and stands out because it combines a prominent public figure, an unusual personal story, and a headline that creates immediate curiosity. For TheCable, this is the clearest example of how a strong news subject can outperform standard updates and draw large audiences.

Who owns or controls TheCable?

TheCable is publicly associated with Cable Media and Publishing Ltd, and Simon Kolawole is identified as the founder and CEO. TheCable’s official pages and company profiles connect the outlet to a Lagos-based newsroom structure rather than a lone individual creator model. Publicly available information does not present TheCable as a personality channel; instead, it is a newsroom publication with institutional leadership and editorial staff. That structure shapes how TheCable publishes its reporting and video content.

What controversies has TheCable covered?

TheCable has covered many controversies as part of its public-interest journalism, including corruption investigations, government accountability stories, and politically sensitive disputes. Its most viewed videos also show interest in high-stakes issues, such as visa disputes, the OPL245 affair, and major public figures involved in contentious events. TheCable is not widely known as a controversy-driven channel in the entertainment sense; rather, it often reports on controversies because they are part of the public record and national debate.

How often does TheCable upload videos?

TheCable’s reported upload rhythm is about 1.2 videos per week. That suggests a steady, newsroom-style publishing pattern rather than daily high-volume posting. TheCable likely times uploads around major stories, exclusive interviews, and explainers that require reporting and production. For viewers, this means the channel is best followed for important news packages rather than expecting constant entertainment-style uploads.

What are the best TheCable videos to watch first?

The best starting points on TheCable are the channel’s top-viewed uploads because they show its strongest storytelling style. The most obvious first watch is Wole Soyinka: How the United States revoked my visa, followed by the Malabugate: A-Z Of The $1.3bn OPL245 Affair episodes, which show how TheCable handles complex investigations. EXCLUSIVE: Kunle Kuti on Seun Kuti-Wizkid FC clash, Fela's legacy, love for Wizkid, Sowore is also a strong pick because it blends entertainment, politics, and cultural commentary in a single package.

Explore More YouTube Channel Stats

Compare TheCable with other channels we track.

Statistics come from the public YouTube Data API. Engagement rate, averages and trend labels are independent calculations calculated by YTGrowAI and are not official YouTube metrics. Shorts are excluded from averages. Background information is AI-assisted and based on public sources, so verify important facts before relying on them.

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