Sony YAY! YouTube channel logo

Sony YAY! YouTube Channel Stats

@sonyyay IN Upward trend (+25%) Updated

Sony YAY! (@sonyyay) is a YouTube channel from India created on December 1, 2016. As of October 2026, the channel has 6.6M subscribers, 3.59B total views and 1,903 videos. Sony YAY! uploads about 1.6 videos per week, and its videos average 1.18M views with a 0.52% engagement rate.

Welcome to the official YouTube channel of Sony YAY!, where we bring you original shows for kids of age groups 2 to 14 in different languages. Sony YAY! Kids' favourite channel for their favourite toons, masti and mazYAY! One of the popular destinations for Hindi cartoons, international animated series and animes in native languages. We bring you exclusive entertainment shows for kids like full episodes of Kicko Super Speedo, Sab Jholmaal Hai, Honey Bunny, Bhoot Boss Diaries, Paapometer, Guru Bhole, Lapet Te Raho, Khanna ki Shaayri, Sing Out Loud, Bak Bak Meter along with popular songs and educational videos for kids, moral stories for kids in Hindi, Indian cartoons, comedy, animation, jokes and action, adventure and entertainment. Subscribe to Sony YAY for latest entertainment show, cartoons in Hindi, upcoming shows for kids and more

Like us on Facebook: https://www.facebook.com/yayby

Sony YAY! Channel Stats & Performance Metrics

Subscribers
6.6M
6,600,000
Total views
3.59B
3,592,560,947
Videos
1,903
Uploaded in total
Avg views per video
1.18M
Across 512 long-form videos
Engagement rate
0.52%Likes and comments per view
Upload frequency
1.6 / weekLong-form, last 12 months
Channel age
9 yearsSince December 1, 2016
Views to subscribers
18%Avg video views / subscribers
Data from the YouTube Data API. Engagement and averages are calculated by YTGrowAI.

Sony YAY! Views & Upload Growth

Views earned by videos, grouped by the time they were published. Based on 512 long-form videos published since Jan 2024.

Each bar counts the total views of every video uploaded in that period, so older bars keep growing as those videos keep earning views. Channels that upload many videos a day show a shorter history here.

Best Videos by Sony YAY!

The most watched, most liked and newest long-form uploads. Shorts are not included.

Most Viewed Videos on Sony YAY!

  1. 1
    16.09Mviews
  2. 2
    13.75Mviews
  3. 3
    11.72Mviews
  4. 4
    10.58Mviews
  5. 5
    10.24Mviews
  6. 6
    10Mviews
  7. 7
    9.89Mviews
  8. 8
    9.26Mviews
  9. 9
    8.98Mviews
  10. 10
    8.3Mviews

All Sony YAY! Videos

Search and sort every long-form video we analysed for Sony YAY!.

Sony YAY! Upload Schedule & Content Insights

Uploads on Friday earn the highest average views. Videos in the over 40 min range perform best. Times are in UTC.

Upload day of week

Number of uploads and average views per video. Most videos go live around 12 PM UTC.

Sunday
90 · 1.14M
Monday
43 · 958.8K
Tuesday
45 · 643.3K
Wednesday
68 · 1.41M
Thursday
70 · 1.12M
Friday
99 · 1.55M
Saturday
97 · 1.05M

Video length

Average views by video length. Average runtime is 18:37.

Under 5 min
0 · 0
5 to 10 min
24 · 262K
10 to 20 min
310 · 640.7K
20 to 40 min
111 · 2.07M
Over 40 min
67 · 2.49M

Title patterns

How Sony YAY! writes video titles.

Average title length79 characters
Titles with a number1%
Titles with a dollar amount0%
Titles that ask a question8%

Performance by year

Uploads and views by publish year.

YearUploadsTotal viewsAvg views
20267519.66M262.1K
2025206147.7M717K
2024231434.5M1.88M

Most used video tags

Tags Sony YAY! uses most often across its videos.

educational videos for kids40sony yay new cartoon40sony yay39sony yay hindi39sony yay hd39sony yay new promo39sony yay online39full episode of hunny bunny ka jholmaal39hunny bunny ka jholmaal39hunny and bunny39new fun shows39cartoons in hindi39funny videos for kids in hindi39funny videos for kid39sony yay new shows39

Channel keywords & topics

Keywords set in the channel settings and the topics YouTube assigns.

HumourFilmEntertainmentTelevision program sony yaysony yay hindisony yay Hdsony yay new cartoonsony yay new promosony yay onlinekids TV channelcartoon TV showscartoon TV channelhunny bunny ka jholmaal hindisony yay narutonaruto episode 1shows for kids on youtubeshows for kidschill pill with oggysony yay appsony yay cartoon channelfunny cartoon showyay cartoon shows on LIVcartoon for kidsfunny videos for kids in hindisony yay animesony tv cartoonबच्चों की कहानियाँ

About Sony YAY! YouTube Channel

  • Sony YAY! is a kids entertainment brand operated by Sony Pictures Networks India, now known as Culver Max Entertainment Private Limited.
  • It launched in 2017 and was positioned as a Hindi-first kids destination with additional regional-language availability.
  • The brand focuses on animated comedy, action, adventure, moral stories, songs, and educational clips for children ages 2 to 14.
  • On YouTube, Sony YAY! packages popular kids franchises like Honey Bunny ka Jholmaal into high-volume, serial-style uploads.
  • The channel’s content strategy combines original Indian animation, dubbed international kids content, and repeatable character-led storytelling.
  • Sony YAY! is part of a broader Sony kids-and-animation ecosystem that also extends to Sony LIV and other distribution platforms.

How Sony YAY! Grew: Story and Strategy

  • Sony YAY! launched in 2017 as Sony Pictures Networks India’s dedicated kids offering, replacing the channel space previously occupied by Animax in India.
  • The brand grew by leaning into locally relatable animation rather than only importing content, which helped it connect with Indian families.
  • Its YouTube growth is driven by character franchises, especially Honey Bunny ka Jholmaal, which repeatedly appears among the channel’s top-performing uploads.
  • Long-form cartoon episodes and scene compilations help the channel accumulate watch time and make it easy for kids to keep watching.
  • The channel publishes regularly at a steady pace, supporting audience habit formation and repeat viewing.
  • Sony YAY! has expanded beyond TV into a broader kids-and-animation brand across digital and licensing touchpoints.
  • Its positioning has evolved from a kids channel into a wider animation destination with multi-platform reach.

Why Sony YAY!'s Top Videos Went Viral

  • "बैंक डकैती का किस्सा I Hunny Bunny Jholmaal Cartoons for kids Hindi | बच्चो की कहानियां | Sony YAY!" worked because it uses a high-stakes title, a clear story setup, and familiar character branding that signals instant recognition.
  • "अददमखोर शेर से कतरा है? | Honey Bunny Best Scenes | Only on Sony YAY!" benefited from curiosity-driven phrasing and the "Best Scenes" format, which is easy for kids to click and rewatch.
  • "हनी बनी पुलिस गश्ती के रूप में I HunnyBunnyJholmaalCartoonsforkidsHindi |बच्चो की कहानियां|Sony YAY!" performed well because role-play scenarios are highly readable in thumbnails and titles, and the police-premise adds conflict and fun.
  • These top videos lean on short, energetic Hindi storytelling that is simple to understand without prior context.
  • They also keep the brand and series name prominent, which strengthens franchise recall and makes the channel feel like a reliable destination for the same characters.

Sony YAY!'s Content Strategy

  • The channel relies on franchise-first programming, especially Honey Bunny ka Jholmaal, so viewers can return to familiar characters.
  • Titles mix Hindi, transliterated English, and emotional or dramatic hooks to widen search reach and improve click appeal.
  • Thumbnails and packaging emphasize expressive cartoon faces, strong reactions, and clear story beats rather than abstract branding.
  • Uploads include full episodes, best scenes, character-based stories, songs, and educational clips, giving the library multiple entry points.
  • The posting rhythm is steady, which suits family viewing habits and helps the channel remain visible in recommendations.
  • Content is designed for repeat consumption, with simple plots, recurring humor, and low-friction viewing for younger children.

Who Watches Sony YAY!

  • Primary viewers are children ages 2 to 14, matching the channel’s stated positioning.
  • Parents and caregivers are secondary decision-makers who want safe, familiar, Hindi-friendly kids content.
  • The strongest audience pull is in India, especially for families looking for dubbed or native-language animation.
  • Kids who like comedy, animal characters, and short story arcs are likely to return often.
  • The channel also attracts viewers who prefer recognizable series rather than one-off uploads.

Sony YAY! Timeline: Key Milestones

The moments that shaped the channel.

  1. 2017Sony YAY! launched as Sony Pictures Networks India’s kids channel in India.
  2. 2017The brand entered the market as a Hindi-focused kids destination with original Indian animation.
  3. 2017Early programming highlighted locally produced shows and character-led comedy formats.
  4. 2018The channel continued building franchise recognition around recurring characters and short comedic story arcs.
  5. 2019YouTube became a major discovery and library platform for full episodes and scene compilations.
  6. 2020The Honey Bunny ka Jholmaal universe emerged as a major driver of repeat views on the channel.
  7. 2022Sony YAY! marked its fifth anniversary and reinforced its position in kids entertainment.
  8. 2025The brand expanded its animation and cross-platform presence across TV, digital, and licensing-oriented formats.

Sony YAY! Strengths & Growth Opportunities

Strengths

  • Strong brand recognition through recurring kids franchises.
  • Large, searchable YouTube library with many long-form uploads.
  • Hindi-language packaging that fits a broad Indian family audience.
  • Consistent publishing that supports repeat viewing and recommendation momentum.

Opportunities

  • Build more short-form clips to capture mobile-first younger viewers.
  • Expand multilingual packaging for deeper regional reach across India.
  • Create more season-based playlists and guided watch sequences for new viewers.
  • Develop stronger companion content around characters, learning, and interactive activities.

Brand Collaboration Potential of Sony YAY!

  • Sony YAY! is well suited for family-safe brands that want reach with children and parents in India.
  • Toy, school supply, stationery, snack, and kids fashion campaigns can fit naturally beside character-led content.
  • Co-branded storytelling, contests, and themed episodes could integrate products without feeling disruptive.
  • The channel’s recurring characters make it easy for brands to build memorable mascots or promotional tie-ins.
  • Multi-platform reach across TV and digital makes it attractive for integrated kids campaigns.

YouTube Channels Similar to Sony YAY!

Creators with comparable formats and audiences.

Disney IndiaKids and family animation brand with strong character-driven programming and broad reach in India.
PogoIndian kids entertainment channel built around humor, cartoons, and repeatable franchises.
Cartoon Network IndiaWell-known animated programming destination with a similar child-focused audience.
Nick IndiaFamily and kids entertainment brand with long-running cartoon and comedy properties.
WOWKidzIndian kids animation channel focused on Hindi-dubbed cartoons and familiar character-led viewing.

Frequently Asked Questions About Sony YAY!

How many subscribers does Sony YAY! have?

As of October 2026, Sony YAY! has 6,600,000 subscribers on YouTube (6.6M). YouTube rounds public subscriber counts, so the exact number can differ slightly from what you see on the channel page.

How many views does Sony YAY! have in total?

Sony YAY! has received 3,592,560,947 total views (3.59B) across 1,903 public videos. That works out to roughly 1.89M lifetime views per upload, including Shorts.

How many videos has Sony YAY! uploaded?

Sony YAY! has uploaded 1,903 public videos. We analysed the latest 600 uploads: 512 were long-form videos and 88 were Shorts, which are excluded from the averages on this page.

When was Sony YAY! created on YouTube?

The Sony YAY! YouTube channel was created on December 1, 2016, so it is 9 years and 10 months old.

Where is Sony YAY! based?

Sony YAY! lists India as its country on YouTube.

What is the average number of views per video for Sony YAY!?

Videos on Sony YAY! average 1,175,489 views (1.18M), with a median of 463K views per video. The average is 18% of the subscriber count, which shows how much of the audience watches each upload.

What is the engagement rate of Sony YAY!?

Sony YAY! has an engagement rate of 0.52%, calculated by YTGrowAI as (likes + comments) divided by views across 512 long-form videos. This is our own calculation from public data and not an official YouTube statistic.

How often does Sony YAY! upload new videos?

Over the last 12 months Sony YAY! has published 82 long-form videos, which is 1.6 videos per week. Most uploads go live on Friday, and Friday uploads have earned the highest average views.

What is the most viewed video on Sony YAY!?

The most viewed video on Sony YAY! is "बैंक डकैती का किस्सा I Hunny Bunny Jholmaal Cartoons for kids Hindi | बच्चो की कहानियां | Sony YAY!" with 16,093,757 views, published on Nov 13, 2024.

What is the latest video from Sony YAY!?

The most recent long-form upload we found is "Bunny's Flop Ideas | Honey Bunny ka Jholmaal", published on Apr 18, 2026, which has 720,716 views so far.

Is Sony YAY! growing or declining?

Sony YAY! currently shows a "upward trend" pattern. Its 10 newest settled videos average +25% views compared with the 10 videos before them. Momentum can swing quickly, because one viral video changes the average.

What video length works best for Sony YAY!?

Sony YAY! videos in the over 40 min range earn the highest average views. The channel's average long-form video runs about 19 minutes.

Who runs Sony YAY!?

Sony YAY! is run by Sony Pictures Networks India, now known as Culver Max Entertainment Private Limited. The brand sits within Sony’s broader kids and animation portfolio and is presented as a dedicated children’s entertainment destination. On YouTube, Sony YAY! publishes its own cartoon episodes, scenes, songs, and kid-friendly clips, while the corporate ownership remains with the Sony television network group in India. The channel is not an independent creator; it is a branded media property operated by a large entertainment company.

What is the real name of Sony YAY!?

Sony YAY! is the public brand name of the kids entertainment channel, not a personal creator alias. The channel belongs to Sony Pictures Networks India, which now uses the company name Culver Max Entertainment Private Limited. Sony YAY! is used across TV and digital platforms as the children’s brand identity. If people search for the “real name,” they are usually looking for the parent company rather than an individual person behind the channel.

When was Sony YAY! founded?

Sony YAY! was launched in 2017 as Sony Pictures Networks India’s dedicated kids channel. It entered the market on 18 April 2017 and was designed for children with Hindi-language and multi-language animated content. The brand was created to serve a younger audience with original shows, cartoons, and franchise characters. Sony YAY! on YouTube later grew into an extended library for full episodes and clips tied to the same kids properties.

How did Sony YAY! get famous?

Sony YAY! became widely known by building a strong roster of recurring animated characters and highly shareable Hindi cartoon clips. The channel’s growth came from familiar franchise content, especially Honey Bunny ka Jholmaal, which appears repeatedly in its top-performing videos. Sony YAY! also benefited from simple storylines, clear titles, and family-friendly packaging that works well on YouTube. Its popularity is tied to repeat viewing rather than a single viral creator moment.

What is the biggest video on Sony YAY!?

The biggest video listed on the Sony YAY! channel data is “बैंक डकैती का किस्सा I Hunny Bunny Jholmaal Cartoons for kids Hindi | बच्चो की कहानियां | Sony YAY!” with 16,093,757 views. That result reflects the channel’s strongest formula: a clear story premise, recognizable characters, and Hindi-language cartoon packaging. Sony YAY! consistently uses the Honey Bunny universe in its most successful uploads, showing that franchise familiarity is a major driver of performance.

Who is the most famous character on Sony YAY!?

Honey Bunny is the most prominent character pair associated with Sony YAY! based on the channel’s most viewed uploads. Many of the top videos feature Honey Bunny ka Jholmaal or Hunny Bunny Jholmaal titles, which suggests strong audience recognition. The channel’s success is heavily tied to this recurring cartoon universe. For viewers discovering Sony YAY! for the first time, Honey Bunny content is usually the easiest and most representative place to start.

What is Sony YAY!’s upload schedule?

Sony YAY! uploads at a steady pace of about 1.6 videos per week on the YouTube channel data provided. That rhythm suggests a consistent publishing habit rather than sporadic bursts. The latest uploads are centered on Honey Bunny ka Jholmaal, showing that Sony YAY! keeps pushing the most familiar franchise content. For viewers, that means a reliable stream of new cartoon episodes and clips rather than long gaps between releases.

What are the best Sony YAY! videos to watch first?

A good first watch for Sony YAY! is one of the top Honey Bunny ka Jholmaal uploads, because those videos best represent the channel’s style. Start with “बैंक डकैती का किस्सा I Hunny Bunny Jholmaal Cartoons for kids Hindi | बच्चो की कहानियां | Sony YAY!” for a strong story-led example. “हनी बनी पुलिस गश्ती के रूप में I HunnyBunnyJholmaalCartoonsforkidsHindi |बच्चो की कहानियां|Sony YAY!” is another useful pick because it shows the role-play comedy format that Sony YAY! uses well.

Are there controversies around Sony YAY!?

No major publicly prominent controversy is established in the channel facts provided here. Sony YAY! is mainly known as a children’s entertainment brand from Sony Pictures Networks India, with content focused on cartoons, comedy, and family viewing. When people search for controversies, they are often checking whether the channel has faced criticism similar to other media brands. Based on the available public information, Sony YAY! is primarily discussed for programming, distribution, and kids entertainment rather than scandal.

What channels are similar to Sony YAY!?

Channels often compared with Sony YAY! include Pogo, Cartoon Network India, Nick India, Disney India, and WOWKidz. These brands also target children and families with animation, comedy, and familiar cartoon franchises. Sony YAY! stands out for its Hindi-first packaging and strong emphasis on Indian character universes like Honey Bunny. Viewers looking for similar content usually want safe, colorful, recurring-story cartoons in a family-friendly format.

Explore More YouTube Channel Stats

Compare Sony YAY! with other channels we track.

Statistics come from the public YouTube Data API. Engagement rate, averages and trend labels are independent calculations calculated by YTGrowAI and are not official YouTube metrics. Shorts are excluded from averages. Background information is AI-assisted and based on public sources, so verify important facts before relying on them.

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