Seen Through Glass YouTube channel logo

Seen Through Glass YouTube Channel Stats

@seenthroughglass GB Upward trend (+16%) Updated

Seen Through Glass (@seenthroughglass) is a YouTube channel from United Kingdom created on September 18, 2014. As of October 2026, the channel has 642K subscribers, 178.57M total views and 1,227 videos. Seen Through Glass uploads about 3.3 videos per month, and its videos average 153K views with a 3.77% engagement rate.

Created in September 2014, 'Seen Through Glass' was initially just a hobby, a way of combining my love for cars and video making.

The goal has always been to capture a life with cars, not a life about cars. The STG YouTube channel gained over 100,000 subscribers in its first year and has gone on to reach a global audience of around 5,000,000 people per month across various social media pages.

I’ve worked with F1 stars such as Sebastian Vettel, Nico Rosberg and Charles Leclerc, presented online series for AOL and MSN, hosted live broadcasts from motorsport events such as the Le Mans 24 Hours, Formula E and Goodwood Festival of Speed and worked with brands such as Tag Heuer, Shell, Pirelli, Amazon, Lotus and BMW.

In 2019, Seen Through Glass was named one of the Top 50 UK influencers by The Sunday Times.

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Check out my podcast, Behind The Glass (the UK's Number 1 Automotive pod

Seen Through Glass Channel Stats & Performance Metrics

Subscribers
642K
642,000
Total views
178.57M
178,566,121
Videos
1,227
Uploaded in total
Avg views per video
153K
Across 566 long-form videos
Engagement rate
3.77%Likes and comments per view
Upload frequency
3.3 / monthLong-form, last 12 months
Channel age
12 yearsSince September 18, 2014
Views to subscribers
24%Avg video views / subscribers
Data from the YouTube Data API. Engagement and averages are calculated by YTGrowAI.

Seen Through Glass Views & Upload Growth

Views earned by videos, grouped by the time they were published. Based on 566 long-form videos published since Sep 2018.

Each bar counts the total views of every video uploaded in that period, so older bars keep growing as those videos keep earning views. Channels that upload many videos a day show a shorter history here.

Best Videos by Seen Through Glass

The most watched, most liked and newest long-form uploads. Shorts are not included.

Most Viewed Videos on Seen Through Glass

  1. 1
    1.49Mviews
  2. 2
    1.33Mviews
  3. 3
    1.15Mviews
  4. 4
    962.8Kviews
  5. 5
    922.7Kviews
  6. 6
    899.8Kviews
  7. 7
    789.2Kviews
  8. 8
    Living With The New BMW M2!
    Published Aug 20, 2023
    757.9Kviews
  9. 9
    Driving A LeMans Race Car To Dinner!
    Published Sep 30, 2019
    742.5Kviews
  10. 10
    580.1Kviews

All Seen Through Glass Videos

Search and sort every long-form video we analysed for Seen Through Glass.

Seen Through Glass Upload Schedule & Content Insights

Uploads on Friday earn the highest average views. Videos in the 5 to 10 min range perform best. Times are in UTC.

Upload day of week

Number of uploads and average views per video. Most videos go live around 11 AM UTC.

Sunday
338 · 152.1K
Monday
16 · 143K
Tuesday
25 · 122.1K
Wednesday
105 · 162.7K
Thursday
31 · 128.6K
Friday
19 · 256.1K
Saturday
32 · 122.3K

Video length

Average views by video length. Average runtime is 17:47.

Under 5 min
0 · 0
5 to 10 min
10 · 240.3K
10 to 20 min
400 · 147.3K
20 to 40 min
154 · 161.2K
Over 40 min
2 · 218.7K

Title patterns

How Seen Through Glass writes video titles.

Average title length51 characters
Titles with a number73%
Titles with a dollar amount2%
Titles that ask a question17%

Performance by year

Uploads and views by publish year.

YearUploadsTotal viewsAvg views
2026262.78M107.1K
2025476.75M143.7K
2024497.39M150.9K
20235711.55M202.6K
20227010.87M155.3K
2021788.59M110.2K
20207615.29M201.1K
201913319.44M146.2K

Most used video tags

Tags Seen Through Glass uses most often across its videos.

seenthroughglass263seen through glass259porsche78drivetheworld75porsche 91160ferrari56drive the world55porsche 911 carrera t30best ferrari28911 carrera t2591121ferrari 36019rare ferrari18rare cars17bmw15

Channel keywords & topics

Keywords set in the channel settings and the topics YouTube assigns.

Lifestyle (sociology)Vehicle AutomotiveBlogVlogCarsSupercarsLifestyleDriving

Popular playlists

Public playlists on the channel, by number of videos.

About Seen Through Glass YouTube Channel

  • Seen Through Glass is the automotive YouTube channel run by Sam Fane, a British creator known for blending car culture with personal lifestyle storytelling.
  • The channel launched in September 2014 and was originally described by Fane as a hobby that combined his love of cars and video making.
  • Its content focuses on road trips, ownership experiences, car reviews, motorsport events, interviews, and supercar-related adventures.
  • The channel has built a large audience through long-form videos, polished production, and a consistent interest in both exotic and more attainable enthusiast cars.
  • Seen Through Glass also extends beyond YouTube through the Behind The Glass podcast and wider social media presence.

How Seen Through Glass Grew: Story and Strategy

  • Seen Through Glass began in 2014 as a side project rooted in Sam Fane’s interest in cars and filmmaking.
  • The channel’s early momentum came quickly, with 100,000 subscribers reached in the first year.
  • Its growth strategy centered on making cars feel personal and aspirational through everyday contexts, not just technical reviews.
  • High-profile collaborations and appearances around major car culture figures helped broaden its audience.
  • The channel expanded into podcasting with Behind The Glass, adding interviews and weekly commentary to the brand.
  • Wider recognition came through brand partnerships, live event hosting, and public listings of Fane among notable UK influencers.
  • A mix of supercars, road trips, ownership stories, and event coverage helped keep the channel relevant over time.

Why Seen Through Glass's Top Videos Went Viral

  • The NEW Aston Martin Victor [836hp MANUAL V12] worked because the title combines rarity, power, and a manual V12, which is exactly the kind of emotional car spec that drives curiosity.
  • 2,000 miles In The Cheapest Porsche 911 You Can Buy! succeeded by blending a practical challenge with a desirable badge and a clear story arc.
  • #DrivewayGoals: Magnus Walker's Ultimate Porsche Collection drew interest from a famous enthusiast personality, a dream-garage concept, and strong visual appeal.
  • These videos share a strong formula: recognizable car names, specific promises, and a clear emotional hook.
  • Each title suggests immediate stakes or exclusivity, making the videos easy to click even for casual car fans.
  • Seen Through Glass performs especially well when the video combines storytelling, access, and a vehicle people already care about.

Seen Through Glass's Content Strategy

  • The channel uses long-form automotive storytelling rather than isolated fact-based reviews.
  • Titles are built around strong hooks such as rarity, ownership challenges, famous names, and emotional superlatives.
  • Thumbnails likely emphasize the car, the setting, and a simple visual question that matches the title’s promise.
  • Series-style content and recurring themes like road trips, “living with” videos, and event coverage keep viewers returning.
  • Posting rhythm is consistent enough to maintain momentum, with about 3.3 videos per month.
  • The mix of accessible enthusiast cars and dream-spec exotica broadens the audience beyond hardcore collectors.

Who Watches Seen Through Glass

  • Car enthusiasts who enjoy supercars, sports cars, and ownership stories.
  • Viewers who like lifestyle-led automotive content rather than dry reviews.
  • Fans of motorsport, famous drivers, and car culture personalities.
  • People who want entertaining road-trip and challenge videos with a premium feel.
  • UK and international audiences interested in aspirational but approachable car content.

Seen Through Glass Timeline: Key Milestones

The moments that shaped the channel.

  1. 2014Seen Through Glass was launched by Sam Fane as an automotive hobby channel.
  2. 2015The channel crossed 100,000 subscribers within its first year.
  3. 2019Sam Fane was named one of The Sunday Times Top 50 UK Influencers.
  4. 2020Seen Through Glass expanded its public profile through podcasting and wider media appearances.
  5. 2022The channel continued to strengthen its interview and collaboration-led format around major car personalities.
  6. 2023The brand marked nearly a decade of growth as a leading UK automotive creator.
  7. 2024The channel had grown to more than 600,000 subscribers and over 100 million total views.
  8. 2026Seen Through Glass remained active with regular uploads and a large back catalog of long-form automotive videos.

Seen Through Glass Strengths & Growth Opportunities

Strengths

  • Strong personal brand built around authenticity and enthusiasm for cars.
  • Proven ability to create high-click topics around desirable vehicles and well-known figures.
  • Broad content mix that includes reviews, challenges, travel, and interviews.
  • Deep credibility in automotive culture through podcasts, live events, and collaborations.

Opportunities

  • More behind-the-scenes content about filming, editing, and car sourcing could deepen loyalty.
  • Greater use of short-form clips could funnel new viewers into the long-form channel.
  • More recurring series around cheaper enthusiast cars could widen the audience.
  • Expanded international travel and road-trip storytelling could attract viewers outside the UK.

Brand Collaboration Potential of Seen Through Glass

  • Seen Through Glass is a strong fit for premium automotive brands because the channel naturally integrates cars into real-world stories.
  • Brands can benefit from the channel’s credibility with enthusiasts and its mix of aspiration and authenticity.
  • The podcast and event-hosting side create additional sponsorship and integration opportunities beyond YouTube.
  • Product placements work well when tied to trips, ownership, motorsport, or lifestyle scenarios rather than direct ads.
  • The audience is likely to respond best to brands associated with performance, design, travel, tools, and luxury experiences.

YouTube Channels Similar to Seen Through Glass

Creators with comparable formats and audiences.

carwowShares a broad automotive audience and combines reviews, comparisons, and personality-led presentation.
Mat Watson CarsSimilar car-focused storytelling and accessible enthusiast appeal, especially around road tests and ownership.
James Walker - Vehicle VirginsCovers supercars, events, and car culture with a personality-driven format.
Throttle HouseStrong production value, enthusiast car coverage, and entertaining long-form automotive videos.
Mr JWWComparable UK-based supercar and lifestyle automotive content with strong aspirational appeal.

Frequently Asked Questions About Seen Through Glass

How many subscribers does Seen Through Glass have?

As of October 2026, Seen Through Glass has 642,000 subscribers on YouTube (642K). YouTube rounds public subscriber counts, so the exact number can differ slightly from what you see on the channel page.

How many views does Seen Through Glass have in total?

Seen Through Glass has received 178,566,121 total views (178.57M) across 1,227 public videos. That works out to roughly 145.5K lifetime views per upload, including Shorts.

How many videos has Seen Through Glass uploaded?

Seen Through Glass has uploaded 1,227 public videos. We analysed the latest 600 uploads: 566 were long-form videos and 34 were Shorts, which are excluded from the averages on this page.

When was Seen Through Glass created on YouTube?

The Seen Through Glass YouTube channel was created on September 18, 2014, so it is 12 years and 1 month old.

Where is Seen Through Glass based?

Seen Through Glass lists United Kingdom as its country on YouTube.

What is the average number of views per video for Seen Through Glass?

Videos on Seen Through Glass average 152,981 views (153K), with a median of 116.5K views per video. The average is 24% of the subscriber count, which shows how much of the audience watches each upload.

What is the engagement rate of Seen Through Glass?

Seen Through Glass has an engagement rate of 3.77%, calculated by YTGrowAI as (likes + comments) divided by views across 566 long-form videos. This is our own calculation from public data and not an official YouTube statistic.

How often does Seen Through Glass upload new videos?

Over the last 12 months Seen Through Glass has published 39 long-form videos, which is 3.3 videos per month. Most uploads go live on Sunday, and Friday uploads have earned the highest average views.

What is the most viewed video on Seen Through Glass?

The most viewed video on Seen Through Glass is "The NEW Aston Martin Victor [836hp MANUAL V12]" with 1,491,436 views, published on Sep 4, 2020.

What is the latest video from Seen Through Glass?

The most recent long-form upload we found is "Revisiting The Holy Trinity! LaFerrari vs P1 vs 918 Spyder", published on Oct 4, 2026, which has 78,113 views so far.

Is Seen Through Glass growing or declining?

Seen Through Glass currently shows a "upward trend" pattern. Its 10 newest settled videos average +16% views compared with the 10 videos before them. Momentum can swing quickly, because one viral video changes the average.

What video length works best for Seen Through Glass?

Seen Through Glass videos in the 5 to 10 min range earn the highest average views. The channel's average long-form video runs about 18 minutes.

Who runs Seen Through Glass?

Seen Through Glass is run by Sam Fane, a British automotive creator who built the channel around cars, travel, and filmmaking. The channel identity is closely tied to his personal presentation style, road-trip storytelling, and long-form car features. Seen Through Glass has grown into a recognizable automotive brand that also extends into podcasting and event hosting, but Sam Fane remains the public face and primary creator behind it.

What is the real name of Seen Through Glass?

The real name associated with Seen Through Glass is Sam Fane. Public profiles and speaker listings identify him as the founder and presenter behind the channel. Seen Through Glass is the online brand name, while Sam Fane is the creator’s personal name used in interviews, speaking appearances, and broader media coverage. The channel is strongly linked to his on-camera personality and automotive storytelling style.

When did Seen Through Glass start?

Seen Through Glass was created in September 2014, with public channel data listing the launch date as 2014-09-18. The channel began as a hobby project that combined a love of cars and video making. Over time, Seen Through Glass expanded far beyond the original idea and became a well-known automotive channel with a large back catalog, a podcast, and a substantial social media presence.

How did Seen Through Glass get famous?

Seen Through Glass became popular by turning automotive content into relatable storytelling rather than only technical car reviews. Early growth came fast, with the channel reaching 100,000 subscribers in its first year. Seen Through Glass also gained attention through high-profile collaborations, road-trip videos, supercar access, motorsport event coverage, and a strong personal brand built around Sam Fane’s on-camera style. That mix helped the channel stand out in the car YouTube space.

What is the biggest Seen Through Glass video?

The biggest Seen Through Glass video listed here is The NEW Aston Martin Victor [836hp MANUAL V12], with 1,491,436 views. It stands out because the title combines rarity, power, and a striking specification that car fans immediately understand. Seen Through Glass tends to do especially well when the video centers on a desirable car with a clear emotional or novelty hook, and this upload is a strong example of that formula.

Where does Seen Through Glass live?

Seen Through Glass is publicly associated with the United Kingdom, and the channel profile lists its country as GB. Public sources do not consistently and reliably state a full home address, so it is best described as a UK-based creator rather than specifying a more exact private location. Seen Through Glass has also long been linked to London car culture and UK automotive events through Sam Fane’s public work.

Has Seen Through Glass had any controversies?

There is no widely reported major controversy that defines Seen Through Glass. The channel is generally known for automotive storytelling, collaborations, and event coverage rather than scandal. As with many creators who film cars and public events, the focus tends to be on content style, brand partnerships, and audience preferences. Seen Through Glass has built its reputation around enthusiasm for cars, interviews, and road-trip videos rather than controversy-driven attention.

What are similar channels to Seen Through Glass?

Similar channels to Seen Through Glass include carwow, Mat Watson Cars, Mr JWW, Throttle House, and Vehicle Virgins. These channels overlap in audience because they focus on enthusiast cars, reviews, supercars, ownership experiences, and personality-led presentation. Seen Through Glass is especially comparable to channels that blend automotive access with storytelling, rather than channels that focus only on technical testing or track performance.

How often does Seen Through Glass upload?

Seen Through Glass uploads at a steady but not daily pace, with the current rhythm listed at about 3.3 videos per month. That suggests a schedule built around larger, more produced uploads rather than rapid-fire posting. Seen Through Glass seems to prioritize quality, access, and strong packaging over volume, which fits an automotive channel that often features road trips, special cars, and event-based storytelling.

What should I watch first on Seen Through Glass?

A good first watch on Seen Through Glass is one of the most viewed videos, because those uploads show the channel’s core strengths quickly. The NEW Aston Martin Victor [836hp MANUAL V12], 2,000 miles In The Cheapest Porsche 911 You Can Buy!, and #DrivewayGoals: Magnus Walker's Ultimate Porsche Collection are all strong starting points. Seen Through Glass is best understood through these videos because they show the mix of rare cars, storytelling, personality, and high-production automotive access that defines the channel.

Explore More YouTube Channel Stats

Compare Seen Through Glass with other channels we track.

Statistics come from the public YouTube Data API. Engagement rate, averages and trend labels are independent calculations calculated by YTGrowAI and are not official YouTube metrics. Shorts are excluded from averages. Background information is AI-assisted and based on public sources, so verify important facts before relying on them.

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