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Scroll.in YouTube Channel Stats

@scrollin IN Strong surge (+66%) Updated

Scroll.in (@scrollin) is a YouTube channel from India created on February 24, 2014. As of October 2026, the channel has 535K subscribers, 88.96M total views and 4,775 videos. Scroll.in uploads about 2.8 videos per week, and its videos average 29.7K views with a 2.63% engagement rate.

The news that matters and the things that make life worth living.

Scroll.in Channel Stats & Performance Metrics

Subscribers
535K
535,000
Total views
88.96M
88,960,189
Videos
4,775
Uploaded in total
Avg views per video
29.7K
Across 148 long-form videos
Engagement rate
2.63%Likes and comments per view
Upload frequency
2.8 / weekLong-form, last 12 months
Channel age
12 yearsSince February 24, 2014
Views to subscribers
5.5%Avg video views / subscribers
Data from the YouTube Data API. Engagement and averages are calculated by YTGrowAI.

Scroll.in Views & Upload Growth

Views earned by videos, grouped by the time they were published. Based on 148 long-form videos published since Oct 2025.

Each bar counts the total views of every video uploaded in that period, so older bars keep growing as those videos keep earning views. Channels that upload many videos a day show a shorter history here.

Best Videos by Scroll.in

The most watched, most liked and newest long-form uploads. Shorts are not included.

All Scroll.in Videos

Search and sort every long-form video we analysed for Scroll.in.

Scroll.in Upload Schedule & Content Insights

Uploads on Friday earn the highest average views. Videos in the 20 to 40 min range perform best. Times are in UTC.

Upload day of week

Number of uploads and average views per video. Most videos go live around 3 AM UTC.

Sunday
38 · 31.2K
Monday
40 · 6K
Tuesday
7 · 28.8K
Wednesday
6 · 6.8K
Thursday
6 · 7K
Friday
49 · 54.7K
Saturday
2 · 962

Video length

Average views by video length. Average runtime is 41:55.

Under 5 min
6 · 16.4K
5 to 10 min
10 · 31.5K
10 to 20 min
49 · 45.9K
20 to 40 min
14 · 68.4K
Over 40 min
69 · 11.2K

Title patterns

How Scroll.in writes video titles.

Average title length74 characters
Titles with a number38%
Titles with a dollar amount0%
Titles that ask a question18%

Performance by year

Uploads and views by publish year.

YearUploadsTotal viewsAvg views
20261183.58M30.3K
202530816.1K27.2K

Most used video tags

Tags Scroll.in uses most often across its videos.

sustainability9climate change8eco india8conservation6sustainable development6environment6kerala5climate crisis3donald trump3ladakh2assam2delhi2heatwave2puducherry2delimitation2

Channel keywords & topics

Keywords set in the channel settings and the topics YouTube assigns.

KnowledgeSocietyPolitics

Popular playlists

Public playlists on the channel, by number of videos.

About Scroll.in YouTube Channel

  • Scroll.in is an Indian digital news publication and YouTube channel focused on news, analysis, and explainers around politics, society, and knowledge.
  • The outlet was launched in January 2014 and is widely associated with independent, long-form journalism and explanatory reporting.
  • Public reporting identifies Samir Patil as the founder of Scroll.in, with Naresh Fernandes as co-founder and editor; Jennifer O'Brien was part of the founding team.
  • The brand is run by Scroll Media Inc./Scroll-related company entities and is publicly described as a digital publishing company.
  • Its YouTube channel extends the site’s journalism into video, including interviews, investigations, recurring explainers, and topical series such as Eco India and Scroll Adda.

How Scroll.in Grew: Story and Strategy

  • Scroll.in built early attention by pairing a text-first newsroom with video formats that turn reporting into searchable, shareable explainers.
  • Its strongest growth pattern comes from issue-led journalism: politics, institutions, health, environment, and social change rather than celebrity or entertainment coverage.
  • The channel’s biggest videos tend to be timely investigations or politically charged explainers, showing that high-interest civic topics can outperform routine news clips.
  • Recurring series branding, especially Scroll Adda, Eco India, and True Story, helps viewers instantly recognize the type of journalism on offer.
  • Packaging leans into curiosity and conflict: specific questions, named people, and strong framing around public controversy or hidden consequences.
  • The upload pace is steady rather than bursty, which supports habitual viewing and makes the channel feel like an ongoing news product.
  • Its growth strategy appears rooted in credibility, topical relevance, and depth, using video to amplify the same editorial identity as the website.

Why Scroll.in's Top Videos Went Viral

  • What happened to the JNU students who challenged Modi? | True Story worked because it combines a highly recognizable political flashpoint with a human-interest framing that invites viewers to follow a real-world outcome.
  • The dark side of India’s weight loss market performed well because it tackles a fast-growing consumer topic with clear public-health stakes, making the subject both practical and attention-grabbing.
  • How we investigated Tata’s Rs 758 crore donation to the BJP | True Story | A new Scroll series succeeded by promising original reporting, a major political controversy, and a behind-the-scenes investigative angle.
  • These videos share a common formula: a specific question, a strong public issue, and a title that signals accountability journalism rather than generic commentary.
  • The most viewed uploads also suggest that Scroll.in’s audience responds strongly when national politics, institutions, and everyday concerns are packaged as a story with stakes.

Scroll.in's Content Strategy

  • The channel relies on explanatory journalism, investigations, interviews, and recurring series rather than broad entertainment formats.
  • Titles often use a question, a tension point, or a named public figure to create curiosity and signal relevance quickly.
  • Thumbnails and packaging appear designed for clarity over spectacle, with a strong emphasis on topic recognition and authority.
  • Series branding such as True Story, Eco India, Adda, and The Sunday #NYTReadalong helps create repeat viewing and clear expectations.
  • Posting is steady and news-driven, with topics clustered around current affairs, governance, the environment, and society.
  • The channel’s format mix supports both topical discovery and loyal audience habits, especially for viewers who want context rather than short viral clips.

Who Watches Scroll.in

  • Viewers interested in Indian politics, public policy, elections, and institutions.
  • Readers of long-form journalism who want video versions of the outlet’s reporting.
  • Educated urban audiences looking for analysis, context, and accountability coverage.
  • Viewers who prefer issue-based explainers on health, environment, and society over entertainment content.
  • Audiences who value independent reporting and recurring editorial franchises.

Scroll.in Timeline: Key Milestones

The moments that shaped the channel.

  1. 2014Scroll.in launched as an Indian digital news publication.
  2. 2014The founding team was publicly identified as Samir Patil, Naresh Fernandes, and Jennifer O'Brien.
  3. 2014Scroll.in began building a reputation for explanatory journalism and independent reporting.
  4. 2014Early outside investment was publicly reported from media-focused backers such as Omidyar Network and MDIF.
  5. 2017The outlet was publicly highlighting its daily newsmagazine-style approach and broader news coverage.
  6. 2020Scroll.in’s video ecosystem expanded around recurring editorial series and explainers on politics, health, and society.
  7. 2022Later funding rounds and continuing growth reinforced the brand’s position as a major independent digital news outlet.
  8. 2024The channel continued publishing topical investigative and explanatory videos tied to Indian politics and public life.

Scroll.in Strengths & Growth Opportunities

Strengths

  • Strong editorial identity centered on trustworthy, issue-driven journalism.
  • High-performing topics with clear public relevance and social stakes.
  • Recurring series that build brand recall and format familiarity.
  • A publishing style that supports both news urgency and deeper explainers.

Opportunities

  • Expand more original video investigations tied to major national conversations.
  • Package evergreen explainers around civic topics that keep search traffic alive longer.
  • Create shorter companion clips that funnel viewers into full-length reporting.
  • Develop more repeatable series around elections, institutions, climate, and public health.

Brand Collaboration Potential of Scroll.in

  • Good fit for brands that want association with credibility, public-interest journalism, and educated audiences.
  • Strong option for sponsorships around documentaries, explainers, podcasts, or issue-based series.
  • Works well for public-interest campaigns in health, climate, education, mobility, and digital literacy.
  • Brand integrations would need to stay native, restrained, and clearly separated from editorial independence.
  • Ideal for partnerships that value trust and context over loud promotional messaging.

YouTube Channels Similar to Scroll.in

Creators with comparable formats and audiences.

The WireIndian independent journalism outlet with politics, society, and investigations similar to Scroll.in.
NewslaundryKnown for media criticism, explainers, and political coverage aimed at engaged news audiences.
India TodayBroad Indian news channel with strong current-affairs and interview programming.
ThePrintProduces explanatory political journalism, interviews, and analysis for a similar audience.
DW NewsInternational news channel with explainers and current-affairs reporting that overlaps in format and audience expectations.

Frequently Asked Questions About Scroll.in

How many subscribers does Scroll.in have?

As of October 2026, Scroll.in has 535,000 subscribers on YouTube (535K). YouTube rounds public subscriber counts, so the exact number can differ slightly from what you see on the channel page.

How many views does Scroll.in have in total?

Scroll.in has received 88,960,189 total views (88.96M) across 4,775 public videos. That works out to roughly 18.6K lifetime views per upload, including Shorts.

How many videos has Scroll.in uploaded?

Scroll.in has uploaded 4,775 public videos. We analysed the latest 600 uploads: 148 were long-form videos and 452 were Shorts, which are excluded from the averages on this page.

When was Scroll.in created on YouTube?

The Scroll.in YouTube channel was created on February 24, 2014, so it is 12 years and 8 months old.

Where is Scroll.in based?

Scroll.in lists India as its country on YouTube.

What is the average number of views per video for Scroll.in?

Videos on Scroll.in average 29,671 views (29.7K), with a median of 6.7K views per video. The average is 5.5% of the subscriber count, which shows how much of the audience watches each upload.

What is the engagement rate of Scroll.in?

Scroll.in has an engagement rate of 2.63%, calculated by YTGrowAI as (likes + comments) divided by views across 148 long-form videos. This is our own calculation from public data and not an official YouTube statistic.

How often does Scroll.in upload new videos?

Over the last 12 months Scroll.in has published 144 long-form videos, which is 2.8 videos per week. Most uploads go live on Friday, and Friday uploads have earned the highest average views.

What is the most viewed video on Scroll.in?

The most viewed video on Scroll.in is "What happened to the JNU students who challenged Modi? | True Story" with 489,384 views, published on Feb 20, 2026.

What is the latest video from Scroll.in?

The most recent long-form upload we found is "A generation’s revolt against Modi", published on Oct 12, 2026, which has 161,504 views so far.

Is Scroll.in growing or declining?

Scroll.in currently shows a "strong surge" pattern. Its 10 newest settled videos average +66% views compared with the 10 videos before them. Momentum can swing quickly, because one viral video changes the average.

What video length works best for Scroll.in?

Scroll.in videos in the 20 to 40 min range earn the highest average views. The channel's average long-form video runs about 42 minutes.

Who runs Scroll.in?

Scroll.in is publicly associated with founder Samir Patil and co-founder/editor Naresh Fernandes, with Jennifer O'Brien also named in founding reports. The publication operates as an independent digital news brand and its YouTube channel reflects the same newsroom-led editorial approach. Public company and media-ownership reporting has also linked Scroll.in to Scroll Media Inc. and related company entities. The channel’s videos are produced under the Scroll.in brand, which is best known for investigations, explainers, interviews, and issue-led reporting.

What is Scroll.in’s real name?

Scroll.in is the public brand name of the publication and YouTube channel, so there is no separate stage name to translate into a different identity. Public reporting identifies the outlet as Scroll.in, sometimes shortened to Scroll or described as Scroll Media. The channel is part of the broader Scroll.in newsroom brand, which is known for independent reporting on politics, society, and public-interest issues. Viewers usually search for Scroll.in by the exact brand name rather than by an alternate personal name.

When was Scroll.in founded?

Scroll.in was launched in January 2014 as an Indian digital news publication. Public profiles and media-ownership records consistently place its founding in 2014, with Samir Patil identified as the founder and Naresh Fernandes as co-founder and editor. The brand started as a news website and later expanded its presence across social platforms, including YouTube. Its age matters because Scroll.in is now an established independent newsroom rather than a newer creator-led channel.

How did Scroll.in get famous?

Scroll.in became widely recognized through independent reporting, deep explainers, and politically relevant journalism that stood out from entertainment-heavy news content. Its reputation grew because it focused on accountability stories, social issues, and long-form context rather than quick headlines alone. The YouTube channel helped extend that identity into video, where investigative titles and interview formats could reach larger audiences. Scroll.in is especially known for making complex Indian public affairs understandable without losing editorial seriousness.

What is Scroll.in’s biggest video?

Among the publicly listed top videos, Scroll.in’s biggest video is What happened to the JNU students who challenged Modi? | True Story, with 489,384 views. That title leads the channel’s most-viewed list and shows the strength of Scroll.in’s political storytelling when a national controversy is framed as a human story. The channel’s most successful uploads usually combine clear stakes, recognizable public figures, and a promise of explanation or investigation. That formula fits Scroll.in’s broader journalism style.

What kind of videos does Scroll.in make?

Scroll.in makes investigative reports, explainers, interview clips, recurring editorial series, and news-oriented commentary videos. The channel’s content clusters around knowledge, society, and politics, with additional coverage of the environment through series such as Eco India. It also publishes recurring formats like Scroll Adda and The Sunday #NYTReadalong. This mix lets Scroll.in serve both current-news viewers and people looking for more durable, context-heavy journalism on India’s major issues.

Has Scroll.in had any controversies?

Scroll.in has faced the kind of scrutiny that often comes with independent political journalism, especially because its reporting regularly covers elections, institutions, and public accountability. Public discussions around the outlet tend to focus more on editorial independence and media ownership than on creator-style scandals. There is no widely cited personal controversy that defines the Scroll.in YouTube channel itself. Instead, the brand is generally discussed in the context of its political journalism, critical reporting, and independent positioning in the Indian news landscape.

What are the best Scroll.in videos to watch first?

A strong starting point for Scroll.in is What happened to the JNU students who challenged Modi? | True Story, because it shows the channel’s investigative and political storytelling at its most accessible. The dark side of India’s weight loss market is a good second pick for viewers who want a public-interest consumer-health angle. How we investigated Tata’s Rs 758 crore donation to the BJP | True Story | A new Scroll series is ideal for understanding Scroll.in’s accountability journalism. Together, these videos show the range of the Scroll.in channel.

Who are similar channels to Scroll.in?

Channels similar to Scroll.in include The Wire, Newslaundry, ThePrint, India Today, and DW News. These outlets share overlap with Scroll.in in news, analysis, explainers, interviews, or public-affairs coverage. The best match depends on what a viewer wants: The Wire and Newslaundry for independent Indian journalism, ThePrint for analysis and explanation, India Today for mainstream current affairs, and DW News for globally framed news explainers. Scroll.in stands out for its mix of reporting depth and digital-native storytelling.

Explore More YouTube Channel Stats

Compare Scroll.in with other channels we track.

Statistics come from the public YouTube Data API. Engagement rate, averages and trend labels are independent calculations calculated by YTGrowAI and are not official YouTube metrics. Shorts are excluded from averages. Background information is AI-assisted and based on public sources, so verify important facts before relying on them.

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