Northeast Live YouTube channel logo

Northeast Live YouTube Channel Stats

@northeastliveyt IN Strong surge (+65%) Updated

Northeast Live (@northeastliveyt) is a YouTube channel from India created on March 10, 2018. As of October 2026, the channel has 820K subscribers, 212.88M total views and 67,378 videos. Northeast Live uploads about 7.9 videos per week, and its videos average 4.3K views with a 0.65% engagement rate.

Northeast India's only 24X7 satellite English news channel, catering to all the 8 states of the region.

Northeast Live Channel Stats & Performance Metrics

Subscribers
820K
820,000
Total views
212.88M
212,876,492
Videos
67,378
Uploaded in total
Avg views per video
4.3K
Across 410 long-form videos
Engagement rate
0.65%Likes and comments per view
Upload frequency
7.9 / weekLong-form, last 12 months
Channel age
8 yearsSince March 10, 2018
Views to subscribers
0.52%Avg video views / subscribers
Data from the YouTube Data API. Engagement and averages are calculated by YTGrowAI.

Northeast Live Views & Upload Growth

Views earned by videos, grouped by the time they were published. Based on 410 long-form videos published since Sep 2026.

Each bar counts the total views of every video uploaded in that period, so older bars keep growing as those videos keep earning views. Channels that upload many videos a day show a shorter history here.

Best Videos by Northeast Live

The most watched, most liked and newest long-form uploads. Shorts are not included.

All Northeast Live Videos

Search and sort every long-form video we analysed for Northeast Live.

Northeast Live Upload Schedule & Content Insights

Uploads on Thursday earn the highest average views. Videos in the 10 to 20 min range perform best. Times are in UTC.

Upload day of week

Number of uploads and average views per video. Most videos go live around 12 PM UTC.

Sunday
49 · 3.6K
Monday
68 · 5.4K
Tuesday
63 · 3.5K
Wednesday
57 · 4.8K
Thursday
51 · 6.1K
Friday
71 · 3.2K
Saturday
51 · 3.4K

Video length

Average views by video length. Average runtime is 6:30.

Under 5 min
226 · 3K
5 to 10 min
145 · 5.6K
10 to 20 min
31 · 6.8K
20 to 40 min
4 · 6.2K
Over 40 min
4 · 3.4K

Title patterns

How Northeast Live writes video titles.

Average title length70 characters
Titles with a number23%
Titles with a dollar amount0%
Titles that ask a question4%

Performance by year

Uploads and views by publish year.

YearUploadsTotal viewsAvg views
20264101.75M4.3K

Most used video tags

Tags Northeast Live uses most often across its videos.

northeast live410northeast india410news410northeast news398news live398assam news398northeast politics398pride east entertainment398assam398meghalaya news398tripura news398nagaland news398manipur news398mizoram news398sikkim news398

Channel keywords & topics

Keywords set in the channel settings and the topics YouTube assigns.

PoliticsSociety NortheastNortheast IndiaNortheast LivePride East EntertainmentAssamNewsassam newsassam congressguwahati newsnortheast newsnews livenortheast politicsmeghalaya newstripura newsnagaland newsmanipur newsmizoram newssikkim newsarunachal pradesh newsmeghalayamizorammanipurnagalandsikkimarunachal pradesh

Popular playlists

Public playlists on the channel, by number of videos.

About Northeast Live YouTube Channel

  • Northeast Live is a Northeast India-focused satellite news channel covering the eight states of the region.
  • It is a venture of Pride East Entertainments Private Limited, a major regional media group based in Guwahati, Assam.
  • The channel is publicly identified as the region’s first satellite English news channel, and its coverage also includes Hindi bulletins for wider regional audiences.
  • Wasbir Hussain serves as Editor-in-Chief and is the main on-air journalist associated with the channel’s flagship discussion programming.
  • The channel’s editorial focus is politics and society, with heavy emphasis on state-level developments, elections, and regional public affairs.

How Northeast Live Grew: Story and Strategy

  • Northeast Live was launched in 2013 as a satellite news brand serving the Northeast, giving it a first-mover advantage in a region often under-served by national English news networks.
  • The channel is part of Pride East Entertainments, which helped it expand across television and digital platforms with a stronger regional media footprint.
  • Its growth strategy has centered on hyperlocal political coverage, especially election results, party realignments, and high-interest state issues that travel well online.
  • The most-viewed videos show that timely breaking-news packaging can outperform routine bulletin content by a wide margin.
  • The channel’s discussion format, especially around Northeast Tonight, gives it recurring anchor-led commentary that supports repeat viewing.
  • A very high upload rhythm suggests a 24x7 newsroom model built for constant publishing rather than occasional tentpole uploads.
  • Regional identity is a major growth lever: the channel consistently frames itself as the voice for the eight northeastern states, which strengthens loyalty and search discoverability.

Why Northeast Live's Top Videos Went Viral

  • First Naga Film ‘Angh’ Enters Oscars Race, Sarah Konyak Gives More Details worked because it combined culture, pride, and national recognition in one story, making it emotionally resonant and shareable.
  • Tripura TTAADC Village Committee Election Counting Underway performed well because live election counting is inherently urgent, local, and information-dense, which drives repeat checking and fast clicks.
  • Actor Randeep Hooda won the National Film Award for Best Debut Film of a 'Director' succeeded by attaching a widely recognized celebrity name to a clear award-news hook, which broadens the audience beyond the Northeast.
  • The strongest videos pair a specific regional subject with a larger public-interest frame, such as elections, awards, or major civic moments.
  • Titles that clearly state the event and the key person involved create immediate search relevance and strong click-through potential.

Northeast Live's Content Strategy

  • Northeast Live relies heavily on rapid news publishing, with an unusually high upload volume that suits breaking regional coverage.
  • Its titles are direct and event-driven, often naming the place, person, or institutional outcome up front.
  • Thumbnails likely perform best when they show a face, location, or symbolic event clearly tied to the headline.
  • The channel uses repeatable discussion and interview formats, which help build familiar on-air personalities and recurring audience habits.
  • Posting covers a mix of hard news, political developments, civic incidents, and notable regional culture stories, keeping the feed broad but still locally focused.
  • The channel appears to benefit from sequence-based coverage, where one news event is followed by interviews, reactions, and outcome updates.

Who Watches Northeast Live

  • Northeast Live primarily serves viewers in the eight northeastern states who want local political and civic news that national channels often under-cover.
  • Its audience also includes Assamese, Bengali, Hindi, and English speakers who follow state politics and regional public affairs.
  • Viewers interested in elections, coalition shifts, and government decisions are a core segment because the channel covers these topics frequently.
  • The channel attracts diaspora and outside-region viewers who want a reliable window into Northeast India’s current affairs.
  • People watching for culture, identity, and regional pride also form part of the audience, especially around films, festivals, and community milestones.

Northeast Live Timeline: Key Milestones

The moments that shaped the channel.

  1. 2013Northeast Live launched as the region’s first satellite English news channel in Arunachal Pradesh.
  2. 2013The channel began operating under Pride East Entertainments Private Limited, with Guwahati as its media base.
  3. 2017The channel’s brand and programming direction were being developed under the leadership of Pride East management and Wasbir Hussain’s editorial role.
  4. 2018YouTube-facing growth accelerated as the channel accumulated a large archive of regional news coverage and political clips.
  5. 2020The channel increasingly leaned into fast-turnaround regional politics and society reporting for digital audiences.
  6. 2021Regional-interest interviews and biography-related coverage reinforced the channel’s public-service and commentary identity.
  7. 2024The brand marked its anniversary with retrospective content highlighting its role as a regional news pioneer.
  8. 2025Its digital output continued expanding with rapid, high-frequency uploads and election-adjacent local news coverage.
  9. 2026The channel maintained a strong stream of short-form regional updates, exclusives, and current-affairs segments.

Northeast Live Strengths & Growth Opportunities

Strengths

  • Strong regional niche with clear geographic identity.
  • High-frequency publishing that suits fast-moving news cycles.
  • Recognizable editorial leadership through Wasbir Hussain.
  • Consistent focus on elections, politics, and society, which are durable traffic drivers.

Opportunities

  • Expand more explainers and context-first videos to deepen watch time.
  • Package major stories into shorts, clips, and recap formats for broader mobile reach.
  • Build more recurring franchise series around state-by-state politics.
  • Use bilingual or multi-language presentation more strategically to widen regional accessibility.

Brand Collaboration Potential of Northeast Live

  • Northeast Live is a strong fit for brands that want trusted reach in Northeast India rather than broad national exposure.
  • Regional FMCG, telecom, education, mobility, and consumer-tech brands could use its news environment for high-frequency visibility.
  • Event sponsors could align with its election coverage, debate shows, and public-interest programming.
  • Tourism and cultural brands could benefit from its strong regional identity and audience loyalty.
  • Sponsored explainers or public-service segments would fit the channel’s news-first positioning better than overt entertainment placements.

YouTube Channels Similar to Northeast Live

Creators with comparable formats and audiences.

News LiveRegional news brand from the same media ecosystem, with similar Northeast India audience overlap and local-current-affairs focus.
Pratidin TimeAssam-centered regional news channel covering politics, society, and breaking state news in a comparable format.
DY365A major Assamese news channel with strong local politics, public affairs, and high-frequency bulletin content.
India Today NortheastCovers Northeast India news and analysis with a similar regional editorial lens, though in a different network structure.
Rokibul Hussain OfficialNot a direct channel match, but comparable in audience interest for regional politics and current affairs followers in Assam and the Northeast.

Frequently Asked Questions About Northeast Live

How many subscribers does Northeast Live have?

As of October 2026, Northeast Live has 820,000 subscribers on YouTube (820K). YouTube rounds public subscriber counts, so the exact number can differ slightly from what you see on the channel page.

How many views does Northeast Live have in total?

Northeast Live has received 212,876,492 total views (212.88M) across 67,378 public videos. That works out to roughly 3.2K lifetime views per upload, including Shorts.

How many videos has Northeast Live uploaded?

Northeast Live has uploaded 67,378 public videos. We analysed the latest 1,500 uploads: 410 were long-form videos and 1,090 were Shorts, which are excluded from the averages on this page.

When was Northeast Live created on YouTube?

The Northeast Live YouTube channel was created on March 10, 2018, so it is 8 years and 7 months old.

Where is Northeast Live based?

Northeast Live lists India as its country on YouTube.

What is the average number of views per video for Northeast Live?

Videos on Northeast Live average 4,267 views (4.3K), with a median of 1K views per video. The average is 0.52% of the subscriber count, which shows how much of the audience watches each upload.

What is the engagement rate of Northeast Live?

Northeast Live has an engagement rate of 0.65%, calculated by YTGrowAI as (likes + comments) divided by views across 410 long-form videos. This is our own calculation from public data and not an official YouTube statistic.

How often does Northeast Live upload new videos?

Over the last 12 months Northeast Live has published 410 long-form videos, which is 7.9 videos per week. Most uploads go live on Friday, and Thursday uploads have earned the highest average views.

What is the most viewed video on Northeast Live?

The most viewed video on Northeast Live is "First Naga Film ‘Angh’ Enters Oscars Race, Sarah Konyak Gives More Details" with 71,526 views, published on Sep 21, 2026.

What is the latest video from Northeast Live?

The most recent long-form upload we found is "तिनसुकिया में बुर्ज खलीफा जैसा भव्य पंडाल", published on Oct 14, 2026, which has 2 views so far.

Is Northeast Live growing or declining?

Northeast Live currently shows a "strong surge" pattern. Its 10 newest settled videos average +65% views compared with the 10 videos before them. Momentum can swing quickly, because one viral video changes the average.

What video length works best for Northeast Live?

Northeast Live videos in the 10 to 20 min range earn the highest average views. The channel's average long-form video runs about 7 minutes.

Who runs Northeast Live?

Northeast Live is operated by Pride East Entertainments Private Limited, a Guwahati-based media group that runs multiple regional outlets. The channel’s public-facing editorial identity is closely tied to Wasbir Hussain, who serves as Editor-in-Chief and anchors major discussion programming. Northeast Live positions itself as a regional news channel for the eight northeastern states, with leadership and newsroom branding centered in Assam. For viewers searching who runs Northeast Live, the clearest public answer is that the brand belongs to Pride East and its news direction is strongly associated with Wasbir Hussain.

What is the real name of the Northeast Live creator or founder?

Publicly available information about Northeast Live points to Pride East Entertainments Private Limited as the company behind the channel, rather than a single individual creator brand. The outlet’s leadership is publicly linked to Pride East’s chairperson and managing director, Riniki Bhuyan Sharma, while Wasbir Hussain is the best-known editorial face as Editor-in-Chief. Northeast Live is therefore best understood as a company-backed regional news channel, not a solo creator channel. If someone searches for the real name of the creator of Northeast Live, the most supported public answer is the corporate owner and editorial leadership rather than a single personal founder identity.

When was Northeast Live founded?

Northeast Live was launched in 2013, making it one of the earliest satellite news brands dedicated to Northeast India. Public descriptions identify it as the region’s first satellite English news channel, and its launch is widely associated with the Pride East media group. Northeast Live later expanded its public profile through continuous regional political coverage, interviews, and discussion programming. When people ask when Northeast Live was founded, the answer is 2013, with the channel becoming known for its Northeast-focused editorial mission from the start.

How did Northeast Live become famous?

Northeast Live became known by focusing on stories that national outlets often cover lightly, especially Northeast India politics, elections, and identity-related public issues. Its visibility grew through timely breaking news, anchor-led commentary, and regional exclusives that resonate strongly with local viewers. The channel also benefits from a clear brand promise: it serves the eight northeastern states and speaks directly to their concerns. Northeast Live gained wider online attention when videos about elections, political shifts, and culturally significant developments began attracting strong view counts.

What is the biggest video on Northeast Live?

Among the videos listed for Northeast Live, the biggest one is First Naga Film ‘Angh’ Enters Oscars Race, Sarah Konyak Gives More Details, which has 71,526 views. That result suggests that Northeast Live performs especially well when a regional cultural milestone connects to a larger prestige frame such as the Oscars. The video likely drew interest from both local audiences and broader viewers curious about a rare Northeast Indian cinema moment. For people comparing the channel’s biggest uploads, this is the top-viewed video in the supplied list.

Who is the most visible person on Northeast Live?

The most visible public figure associated with Northeast Live is Wasbir Hussain. He is publicly described as the channel’s Editor-in-Chief and is known for anchoring discussion shows, especially Northeast Tonight. Wasbir Hussain is also recognized as a journalist, author, and political commentator based in Guwahati. Because he appears in opinion-led and interview-based programming, he functions as both an editorial authority and a familiar on-air face for Northeast Live viewers.

Has Northeast Live had any controversies?

No major controversy is established in the public facts provided here, and Northeast Live is primarily known for its regional news reporting rather than scandal-driven coverage. Its public identity centers on politics, society, interviews, and state-level developments across Northeast India. Like many news channels, it covers contentious subjects such as elections and party splits, which can be politically sensitive, but that is part of its core editorial beat. For a searcher asking about controversies around Northeast Live, the factual answer is that its public reputation is mainly tied to regional journalism and commentary.

What are the best Northeast Live videos to watch first?

A good starting point for Northeast Live is to watch its most-viewed regional exclusives and political updates, because they show the channel’s strengths clearly. The best entry points from the supplied list are First Naga Film ‘Angh’ Enters Oscars Race, Sarah Konyak Gives More Details, Tripura TTAADC Village Committee Election Counting Underway, and Actor Randeep Hooda won the National Film Award for Best Debut Film of a 'Director'. Those videos show how Northeast Live combines local relevance with broader national hooks. They are useful first watches because they reflect the channel’s core mix of culture, elections, and current affairs.

Does Northeast Live upload on a schedule?

Northeast Live appears to publish at a very high frequency, with the supplied data showing an upload rhythm of about 7.9 videos per week. That suggests a steady newsroom workflow rather than occasional creator uploads. The channel likely follows a 24x7 news model, where breaking stories, interviews, and updates are posted whenever events happen. For someone asking about the Northeast Live upload schedule, the most accurate description is frequent and newsroom-driven, with no single weekly format implied by the available data.

Explore More YouTube Channel Stats

Compare Northeast Live with other channels we track.

Statistics come from the public YouTube Data API. Engagement rate, averages and trend labels are independent calculations calculated by YTGrowAI and are not official YouTube metrics. Shorts are excluded from averages. Background information is AI-assisted and based on public sources, so verify important facts before relying on them.

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