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newslaundry YouTube Channel Stats

@newslaundry IN Major drop (-68%) Updated

newslaundry (@newslaundry) is a YouTube channel from India created on July 26, 2011. As of October 2026, the channel has 2.5M subscribers, 597.5M total views and 8,596 videos. newslaundry uploads about 11.3 videos per week, and its videos average 85.1K views with a 3.17% engagement rate.

Newslaundry is a reader-supported, independent news media company. In an industry driven by corporate and government interests, we strongly believe in the need for an independent news model, and a free and accountable press.

Through media critique, reportage, podcasts, documentaries, comics and animation, our stories bring you the latest in current affairs in innovative and engaging formats.

Support independent media, subscribe to Newslaundry: https://www.newslaundry.com/subscription?ref=social

newslaundry Channel Stats & Performance Metrics

Subscribers
2.5M
2,500,000
Total views
597.5M
597,499,690
Videos
8,596
Uploaded in total
Avg views per video
85.1K
Across 602 long-form videos
Engagement rate
3.17%Likes and comments per view
Upload frequency
11.3 / weekLong-form, last 12 months
Channel age
15 yearsSince July 26, 2011
Views to subscribers
3.4%Avg video views / subscribers
Data from the YouTube Data API. Engagement and averages are calculated by YTGrowAI.

newslaundry Views & Upload Growth

Views earned by videos, grouped by the time they were published. Based on 602 long-form videos published since Oct 2025.

Each bar counts the total views of every video uploaded in that period, so older bars keep growing as those videos keep earning views. Channels that upload many videos a day show a shorter history here.

Best Videos by newslaundry

The most watched, most liked and newest long-form uploads. Shorts are not included.

Most Viewed Videos on newslaundry

  1. 1
    1.2Mviews
  2. 2
    1.14Mviews
  3. 3
    1.12Mviews
  4. 4
    959.9Kviews
  5. 5
    873.4Kviews
  6. 6
    850.6Kviews
  7. 7
    830.5Kviews
  8. 8
    754.6Kviews
  9. 9
    703.3Kviews
  10. 10
    674.2Kviews

All newslaundry Videos

Search and sort every long-form video we analysed for newslaundry.

newslaundry Upload Schedule & Content Insights

Uploads on Wednesday earn the highest average views. Videos in the 20 to 40 min range perform best. Times are in UTC.

Upload day of week

Number of uploads and average views per video. Most videos go live around 5 AM UTC.

Sunday
54 · 39.3K
Monday
99 · 52.1K
Tuesday
56 · 45.9K
Wednesday
85 · 143.9K
Thursday
69 · 39K
Friday
92 · 90.8K
Saturday
147 · 123.3K

Video length

Average views by video length. Average runtime is 27:10.

Under 5 min
39 · 45.9K
5 to 10 min
98 · 45.8K
10 to 20 min
233 · 78.2K
20 to 40 min
114 · 194.2K
Over 40 min
118 · 39.2K

Title patterns

How newslaundry writes video titles.

Average title length79 characters
Titles with a number48%
Titles with a dollar amount0%
Titles that ask a question20%

Performance by year

Uploads and views by publish year.

YearUploadsTotal viewsAvg views
202640836.12M88.5K
202519415.13M78K

Most used video tags

Tags newslaundry uses most often across its videos.

newslaundry596newslaundary594newslaundery592paytokeepnewsfree591nl589newsance586ad free news586independent news584tv nuisance583manisha pande583manisha pandey580abhinandan sekhri562abinandan sekri561न्यूज़लॉन्ड्री558hafta podcast latest555

Channel keywords & topics

Keywords set in the channel settings and the topics YouTube assigns.

SocietyPolitics newslaundryNLPayToKeepNewsFreeSabkiDhulainewsindian newsnewslaundarymedia critique indiaindian news watchdog

Popular playlists

Public playlists on the channel, by number of videos.

About newslaundry YouTube Channel

  • newslaundry is a reader-supported, independent Indian news media company focused on media critique, reportage, podcasts, documentaries, comics, and animation.
  • The channel is part of a broader brand built around free and accountable press, with a strong anti-corporate and anti-government-power editorial stance.
  • It was launched in 2012 and is publicly described as an ad-free, reader-supported media platform.
  • Publicly reported founders and promoters include Abhinandan Sekhri, Prashant Sareen, Roopak Kapoor, and Madhu Trehan, though ownership has changed over time.
  • The channel is based in India and covers society and politics with a strong emphasis on newsroom accountability, elections, protests, and media criticism.
  • Its YouTube presence mixes sharp commentary, field reporting, satire-led formats, and panel discussions to drive engagement and retention.

How newslaundry Grew: Story and Strategy

  • newslaundry was founded in 2012 after its founders found mainstream media houses reluctant to back an outlet built around media criticism.
  • The brand’s early identity centered on satire and accountability journalism, with the media-critique format becoming a differentiator in a crowded news market.
  • It scaled by combining written reporting with video-led franchises, helping the channel turn commentary-heavy ideas into watchable YouTube programming.
  • Its biggest growth moments have come from timely election coverage, protest reporting, and media takedown videos that tap into current debates and outrage.
  • The channel also benefits from recurring series and personality-led formats, which create habit viewing and stronger audience loyalty.
  • Public controversies and criticism around its editorial approach have also kept the brand highly discussed, which can amplify reach even when polarizing.
  • The channel’s upload pace is very high, suggesting a volume-driven strategy that keeps it present in fast-moving news cycles.

Why newslaundry's Top Videos Went Viral

  • किताबों की उम्र में चाकू-कट्टे: Delhi के नाबालिग Gangs की कहानी | Ground Report worked because it combined an urgent public-safety topic with ground-level reporting and a strong local specificity that makes the story feel immediate.
  • Ramnath Roenka Awards 2025 | The Worst of Indian TV Journalism ft. @thedeshbhakt worked because it leaned into media criticism, a core newslaundry strength, while using a named annual-style hook and a popular collaborator to widen reach.
  • Godi vs Cockroaches: The TV media campaign EXPOSED | TV Newsance is here 🪳 worked because the title was highly provocative, the framing promised exposure, and the satirical TV Newsance brand offers both shareability and a clear format promise.
  • Across these hits, newslaundry’s best-performing videos pair a topical conflict with a strong opinionated angle, making the value proposition obvious before the click.
  • The titles also use a mix of Hindi and English, which broadens accessibility for Indian audiences while keeping the tone punchy and social-first.

newslaundry's Content Strategy

  • newslaundry relies on a mix of ground reports, satire, explainers, panel conversations, and commentary formats rather than only straight news.
  • The channel’s packaging is highly title-driven, often combining Hindi, English, and emotionally charged phrasing to signal urgency or skepticism.
  • Thumbnail and title strategy appears built around conflict, exposure, and curiosity, especially for political, media, and election topics.
  • Recurring franchises such as TV Newsance, Hafta, NL Tippani, and ground-report style uploads give the channel recognizable programming lanes.
  • The posting habit is extremely frequent, which helps it stay visible during fast news cycles and supports discovery through search and suggested videos.
  • Personality-led hosting and guest appearances are part of the strategy, giving recurring viewers familiar voices and viewpoints.

Who Watches newslaundry

  • The audience likely includes politically engaged Indian viewers who want fast takes on breaking news and protests.
  • It also attracts people interested in media criticism, newsroom accountability, and how television news operates.
  • Hindi-speaking viewers and bilingual audiences are a strong fit because many titles and delivery styles blend Hindi with English.
  • Younger digital-news consumers likely watch newslaundry for satire, explainers, and commentary that feels more direct than legacy news.
  • Viewers who distrust mainstream TV news are especially drawn to the channel’s exposure-oriented framing and irreverent tone.

newslaundry Timeline: Key Milestones

The moments that shaped the channel.

  1. 2012newslaundry launched in India as a media critique and news platform.
  2. 2012The brand was positioned as an ad-free, reader-supported alternative to mainstream news media.
  3. 2014Investor participation broadened the company’s funding base, helping support expansion beyond an early startup phase.
  4. 2017The channel had already evolved into a fuller news and media critique operation with video and commentary formats.
  5. 2021newslaundry publicly explained its ownership structure and promoter lineup on its own site.
  6. 2022The brand marked 10 years and reflected on its origins in satire-led media criticism.
  7. 2025Its YouTube output included viral election, protest, and media satire videos that crossed the one-million-view mark.
  8. 2026The channel continued heavy posting around Delhi protests, press freedom, and political flashpoints.

newslaundry Strengths & Growth Opportunities

Strengths

  • Strong brand identity around media critique and accountability.
  • High upload volume that keeps the channel present in news cycles.
  • Mix of reportage, satire, and discussion formats that broadens appeal.
  • Ability to turn polarizing topics into high-click, high-retention videos.

Opportunities

  • Expand more evergreen explainer content so discovery is not tied only to breaking news.
  • Build more series around elections, media literacy, and civic education for repeat viewing.
  • Use deeper multilingual packaging to reach more Hindi-belt and regional audiences.
  • Develop more collaborative formats with credible journalists and explainers to widen trust and audience reach.

Brand Collaboration Potential of newslaundry

  • Brands aligned with civic literacy, education, public-interest media, and digital trust could fit newslaundry’s audience profile.
  • Its audience is attentive and opinionated, which suits brands that want considered engagement rather than broad but passive reach.
  • Documentary-style integrations, sponsored explainers, and socially relevant campaigns would fit the channel’s editorial tone better than hard-sell ads.
  • Partnerships should be transparent and clearly labeled to preserve the brand’s independence-focused credibility.
  • Event sponsorships, panel discussions, and issue-based campaigns could work well because the channel already operates in a discussion-heavy format.

YouTube Channels Similar to newslaundry

Creators with comparable formats and audiences.

The DeshbhaktSatirical political commentary and anti-establishment framing overlap with newslaundry’s media-critique style.
The WireIndependent Indian news coverage with strong political and institutional reporting appeals to a similar audience.
Scroll.inDigital-first explanatory journalism and public-interest coverage make it a close editorial peer.
NewsClickLeft-leaning political reporting and current-affairs commentary attract similar politically engaged viewers.
NDTVMainstream news with political coverage and field reporting overlaps on news consumption habits, even if the brand style differs.

Frequently Asked Questions About newslaundry

How many subscribers does newslaundry have?

As of October 2026, newslaundry has 2,500,000 subscribers on YouTube (2.5M). YouTube rounds public subscriber counts, so the exact number can differ slightly from what you see on the channel page.

How many views does newslaundry have in total?

newslaundry has received 597,499,690 total views (597.5M) across 8,596 public videos. That works out to roughly 69.5K lifetime views per upload, including Shorts.

How many videos has newslaundry uploaded?

newslaundry has uploaded 8,596 public videos. We analysed the latest 1,500 uploads: 602 were long-form videos and 898 were Shorts, which are excluded from the averages on this page.

When was newslaundry created on YouTube?

The newslaundry YouTube channel was created on July 26, 2011, so it is 15 years and 3 months old.

Where is newslaundry based?

newslaundry lists India as its country on YouTube.

What is the average number of views per video for newslaundry?

Videos on newslaundry average 85,134 views (85.1K), with a median of 22.7K views per video. The average is 3.4% of the subscriber count, which shows how much of the audience watches each upload.

What is the engagement rate of newslaundry?

newslaundry has an engagement rate of 3.17%, calculated by YTGrowAI as (likes + comments) divided by views across 602 long-form videos. This is our own calculation from public data and not an official YouTube statistic.

How often does newslaundry upload new videos?

Over the last 12 months newslaundry has published 588 long-form videos, which is 11.3 videos per week. Most uploads go live on Saturday, and Wednesday uploads have earned the highest average views.

What is the most viewed video on newslaundry?

The most viewed video on newslaundry is "किताबों की उम्र में चाकू-कट्टे: Delhi के नाबालिग Gangs की कहानी | Ground Report" with 1,200,457 views, published on Aug 26, 2026.

What is the latest video from newslaundry?

The most recent long-form upload we found is "‘पहले हुकूमत डरा रही थी और अब डरने लगी है’: INDIA Bloc का Supreme Court तक ‘वोट चोरी’ के खिलाफ मार्च", published on Oct 14, 2026, which has 109,178 views so far.

Is newslaundry growing or declining?

newslaundry currently shows a "major drop" pattern. Its 10 newest settled videos average -68% views compared with the 10 videos before them. Momentum can swing quickly, because one viral video changes the average.

What video length works best for newslaundry?

newslaundry videos in the 20 to 40 min range earn the highest average views. The channel's average long-form video runs about 27 minutes.

What is newslaundry and who runs it?

newslaundry is an Indian reader-supported news and media critique platform known for independent reporting, satire, and commentary. Publicly reported founders and promoters include Abhinandan Sekhri, Prashant Sareen, Roopak Kapoor, and Madhu Trehan, though the company’s ownership structure has changed over time. Abhinandan Sekhri has been described publicly as the CEO and a co-founder of newslaundry. The brand operates across video, audio, and text, with a strong focus on press accountability and political coverage.

What is the real name of the person behind newslaundry?

newslaundry is not a one-person creator brand, but a media company with multiple founders and promoters. The most publicly visible figure associated with the channel is Abhinandan Sekhri, who has been identified as co-founder and CEO of newslaundry. Madhu Trehan is also widely associated with the brand’s founding history, especially its early media-critique direction. The channel itself is run as a team-based newsroom, not as a solo creator channel.

When was newslaundry founded?

newslaundry was founded in 2012. Public descriptions of the brand consistently place its launch in that year, when it began as an independent, reader-supported media outlet focused on critique and accountability journalism. The company later expanded into a broader digital media operation with video, podcasts, documentaries, and recurring commentary formats. That 2012 launch year is the key founding date people usually look for when searching about newslaundry.

How did newslaundry get famous?

newslaundry became widely known by building a sharp identity around media criticism, satire, and independent journalism. Its early differentiation came from calling out mainstream television news and political media behavior in a way many viewers found fresh and blunt. Over time, newslaundry expanded through video series, field reporting, and recurring shows that turned its commentary into highly shareable content. The channel’s fame grew further through topical videos on elections, protests, and newsroom controversies.

What is newslaundry's biggest video?

Among the videos publicly listed for newslaundry, the biggest one shown is किताबों की उम्र में चाकू-कट्टे: Delhi के नाबालिग Gangs की कहानी | Ground Report, with more than 1.2 million views. It appears to have worked because it combines a serious local issue, on-the-ground reporting, and a title that signals urgency and curiosity. newslaundry often performs well when it blends hard news with a strong angle, and this video fits that pattern clearly.

Has newslaundry had any controversies?

newslaundry has been involved in public criticism and controversy, especially because it covers media ethics and media behavior so aggressively. Online discussions have revisited the brand’s connection to older journalistic circles and disputed past commentary, while the channel has also faced external scrutiny for its editorial voice and workplace culture claims. Like many outspoken media brands, newslaundry attracts polarized reactions because it directly challenges powerful news institutions and political actors.

What are some channels similar to newslaundry?

Channels often compared with newslaundry include The Deshbhakt, The Wire, Scroll.in, NewsClick, and NDTV. These channels overlap in either political commentary, independent journalism, public-interest reporting, or critique of mainstream media. newslaundry stands out by combining media criticism with satire and highly frequent uploads, but viewers who follow Indian politics and news analysis often watch these channels together.

How often does newslaundry upload videos?

newslaundry uploads very frequently, with a posting rhythm of about 11.3 videos per week in the provided channel data. That pace suggests a newsroom-style YouTube strategy rather than a slow creator schedule. The channel uses frequent uploads to stay visible during breaking news cycles, political developments, and protest-heavy periods. For viewers, that means newslaundry usually has multiple fresh pieces to choose from every week.

What newslaundry videos should I watch first?

A strong starting point for newslaundry is a mix of its biggest report, its sharpest satire, and one of its recurring political discussion formats. The most viewed videos show the channel’s range: a ground report on Delhi gangs, a media-industry takedown video, and a satirical TV-news critique. Watching newslaundry this way helps viewers understand why the channel stands out: it blends reporting, commentary, and critique in a distinctly opinionated style that has defined newslaundry since its early years.

Explore More YouTube Channel Stats

Compare newslaundry with other channels we track.

Statistics come from the public YouTube Data API. Engagement rate, averages and trend labels are independent calculations calculated by YTGrowAI and are not official YouTube metrics. Shorts are excluded from averages. Background information is AI-assisted and based on public sources, so verify important facts before relying on them.

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