KSI YouTube Channel Stats
KSI (@ksi) is a YouTube channel from United Kingdom created on January 26, 2011. As of October 2026, the channel has 19.2M subscribers, 5.57B total views and 1,554 videos. KSI uploads about 1.3 videos per week, and its videos average 4.93M views with a 5.28% engagement rate.
For all brand partnerships on this channel contact my brand lead, Thevin Gajaweera - theving@talentted.com
KSI Channel Stats & Performance Metrics
- Engagement rate
- 5.28%Likes and comments per view
- Upload frequency
- 1.3 / weekLong-form, last 12 months
- Channel age
- 15 yearsSince January 26, 2011
- Views to subscribers
- 26%Avg video views / subscribers
KSI Views & Upload Growth
Views earned by videos, grouped by the time they were published. Based on 535 long-form videos published since Jun 2020.
Each bar counts the total views of every video uploaded in that period, so older bars keep growing as those videos keep earning views. Channels that upload many videos a day show a shorter history here.
Best Videos by KSI
The most watched, most liked and newest long-form uploads. Shorts are not included.
Most Viewed Videos on KSI
-
1
24.65Mviews
-
2
23.01Mviews
-
3
20.35Mviews
-
4
19.71Mviews
-
5
19.6Mviews
-
6
18.2Mviews
-
7
16.6Mviews
-
8
16.3Mviews
-
9
15.79Mviews
-
10
15.77Mviews
Most Liked Videos on KSI
-
1
1.01Mlikes
-
2
890Klikes
-
3
858.7Klikes
-
4
852.2Klikes
-
5
833.7Klikes
-
6
818.1Klikes
-
7
757.2Klikes
-
8
745Klikes
-
9
735.5Klikes
-
10
731.7Klikes
Latest Videos Uploaded by KSI
-
1
559Kviews
-
2
4.88Mviews
-
3
349.2Kviews
-
4
5.81Mviews
-
5
136.9Kviews
-
6
2.46Mviews
-
7
2.13Mviews
-
8
1.67Mviews
-
9
2.94Mviews
-
10
2.11Mviews
All KSI Videos
Search and sort every long-form video we analysed for KSI.
| Video | Views |
|---|---|
| 559K | |
| 4.88M | |
| 349.2K | |
| 5.81M | |
| 136.9K | |
| 2.46M | |
| 2.13M | |
| 1.67M | |
| 2.94M | |
| 2.11M |
KSI Upload Schedule & Content Insights
Uploads on Wednesday earn the highest average views. Videos in the 10 to 20 min range perform best. Times are in UTC.
Upload day of week
Number of uploads and average views per video. Most videos go live around 4 PM UTC.
Video length
Average views by video length. Average runtime is 27:19.
Title patterns
How KSI writes video titles.
Performance by year
Uploads and views by publish year.
| Year | Uploads | Total views | Avg views |
|---|---|---|---|
| 2026 | 52 | 232.1M | 4.46M |
| 2025 | 68 | 217.24M | 3.19M |
| 2024 | 71 | 152.95M | 2.15M |
| 2023 | 84 | 214.91M | 2.56M |
| 2022 | 96 | 558.54M | 5.82M |
| 2021 | 70 | 576.34M | 8.23M |
| 2020 | 94 | 684.47M | 7.28M |
Most used video tags
Tags KSI uses most often across its videos.
Channel keywords & topics
Keywords set in the channel settings and the topics YouTube assigns.
Popular playlists
Public playlists on the channel, by number of videos.
- Reddit Videos188 videos
- TRY NOT TO LAUGH130 videos
- KSI SHORTS43 videos
- Reaction Videos38 videos
- Music Based Videos38 videos
- Scary Games30 videos
- RAGE GAMES28 videos
- Weird Videos23 videos
About KSI YouTube Channel
- KSI is the main YouTube channel of Olajide Olayinka Williams Olatunji, better known as KSI or JJ, a British creator, musician, boxer, and internet personality.
- The channel began as his long-running YouTube identity after he first experimented with an earlier account and then launched his current main channel in 2009.
- Its content centers on comedy-driven challenges, reaction videos, gaming-inspired entertainment, and personality-led group formats.
- KSI’s brand is built around high-energy, loud, competitive videos that mix humor, celebrity appearances, and internet culture.
- The channel is one part of a wider public profile that also includes music, boxing, and business ventures, but the YouTube brand remains rooted in entertainment-first uploads.
How KSI Grew: Story and Strategy
- KSI first built momentum through FIFA commentary and gaming videos, which gave the channel a clear identity early on.
- He turned personality into the main product, moving from game-specific uploads toward broader entertainment content that could travel beyond gaming audiences.
- Early face-reveal era content helped humanize the channel and strengthen the connection with viewers.
- Viral challenge formats, especially Try Not To Laugh videos, became repeatable audience magnets because they were easy to title, thumbnail, and sequel.
- Collaborations with major creators and celebrities expanded reach by cross-pollinating audiences and keeping the channel culturally relevant.
- KSI’s wider fame in the Sidemen, music, and boxing reinforced the channel’s brand recognition and brought additional viewers back to YouTube.
- The upload pattern has stayed consistent enough to keep the channel active while still leaving room for large, high-effort tentpole uploads.
Why KSI's Top Videos Went Viral
- TRY NOT TO LAUGH (African Edition 2) worked because KSI packaged a simple, universally understood challenge with a distinctive cultural twist and a sequel label that promised familiarity plus novelty.
- It‘s So Hard Not To Laugh At This succeeded by using a conversational title that signals strong emotional payoff, while the challenge format makes the viewer instantly understand the stakes.
- Make Us Laugh, Win $1,000 (Ft. MrBeast) performed well because it combines a cash-prize competition with one of the biggest names on YouTube, creating both curiosity and broad audience overlap.
- These videos also benefit from KSI’s strongest strengths: expressive thumbnails, clear rules, high-energy guests, and outcomes that are easy to follow in a single sitting.
- The repeated use of laugh-based challenge formats shows that KSI’s audience responds best to shareable, low-friction entertainment with a visible goal and strong personality reactions.
KSI's Content Strategy
- KSI relies on challenge-led entertainment that is easy to understand from the title alone.
- Titles are usually direct, energetic, and outcome-focused, often promising a competition, reaction, or money-based stakes.
- Thumbnails tend to prioritize faces, emotion, contrast, and clear visual storytelling over subtle design.
- Series formats such as Try Not To Laugh give the channel a repeatable structure while still allowing variation through themes and guests.
- Posting habits mix regular uploads with bigger event-style videos, which helps balance consistency and freshness.
- The channel also uses collaborations and IRL concepts to keep the content feeling social and culturally current.
Who Watches KSI
- The core audience is likely made up of viewers who enjoy loud, high-energy internet humor and creator-led competition videos.
- A large share of viewers probably come from YouTube culture, gaming nostalgia, and Sidemen crossover interest.
- Fans of celebrity collaborations and mainstream internet personalities are also a key audience segment.
- The channel appeals to people who want easy-to-watch, shareable entertainment rather than niche or technical content.
- Viewers return because KSI’s personality, recurring series, and guest mix make each upload feel familiar but not repetitive.
KSI Timeline: Key Milestones
The moments that shaped the channel.
- 2009KSI launched his current main YouTube channel and began building an audience through FIFA and gaming commentary.
- 2011He started appearing more directly on camera, helping transform the channel into a personality-led entertainment brand.
- 2013KSI became widely known beyond gaming as his commentary style, humor, and online persona spread across YouTube.
- 2016The Sidemen era strengthened his profile through group content, collaborations, and shared audience growth.
- 2018KSI’s boxing match with Logan Paul became a major internet-sports crossover moment and boosted his overall visibility.
- 2020His channel had fully shifted into broad entertainment challenges, reaction formats, and celebrity-driven uploads.
- 2021KSI continued expanding across music and live entertainment while keeping YouTube as a central platform.
- 2023Challenge-led uploads with major guests and high-concept packaging remained a defining feature of the channel.
- 2026The channel continued mixing football, celebrity lookalike games, challenge videos, and IRL-style uploads.
KSI Strengths & Growth Opportunities
Strengths
- Strong personal brand recognition across YouTube, music, boxing, and online culture.
- Proven ability to turn simple formats into repeatable viral series.
- High-profile collaborations that widen distribution and keep thumbnails clickable.
- Consistent entertainment-first identity that is easy for audiences to understand.
Opportunities
- More structured recurring series could deepen loyalty and make the upload cadence easier to follow.
- Additional behind-the-scenes or longer-form documentary content could add depth to the channel brand.
- More football, UK culture, and celebrity crossover formats could convert broader mainstream interest.
- Better packaging around theme-based uploads could help newer viewers discover older evergreen videos.
Brand Collaboration Potential of KSI
- KSI is a strong fit for brands that want mass reach through entertainment rather than direct-response advertising.
- His channel works well for products that can be integrated into challenge formats, competitions, or guest-driven videos.
- Brands targeting young adults, gamers, sports fans, and creator audiences can benefit from his broad recognition.
- Sponsored content works best when it feels native to a stunt, game, or rivalry-based premise.
- His channel is especially valuable for launches that need social buzz, memeability, and immediate audience attention.
YouTube Channels Similar to KSI
Creators with comparable formats and audiences.
Frequently Asked Questions About KSI
How many subscribers does KSI have?
As of October 2026, KSI has 19,200,000 subscribers on YouTube (19.2M). YouTube rounds public subscriber counts, so the exact number can differ slightly from what you see on the channel page.
How many views does KSI have in total?
KSI has received 5,572,463,420 total views (5.57B) across 1,554 public videos. That works out to roughly 3.59M lifetime views per upload, including Shorts.
How many videos has KSI uploaded?
KSI has uploaded 1,554 public videos. We analysed the latest 600 uploads: 535 were long-form videos and 65 were Shorts, which are excluded from the averages on this page.
When was KSI created on YouTube?
The KSI YouTube channel was created on January 26, 2011, so it is 15 years and 8 months old.
Where is KSI based?
KSI lists United Kingdom as its country on YouTube.
What is the average number of views per video for KSI?
Videos on KSI average 4,928,133 views (4.93M), with a median of 4.28M views per video. The average is 26% of the subscriber count, which shows how much of the audience watches each upload.
What is the engagement rate of KSI?
KSI has an engagement rate of 5.28%, calculated by YTGrowAI as (likes + comments) divided by views across 535 long-form videos. This is our own calculation from public data and not an official YouTube statistic.
How often does KSI upload new videos?
Over the last 12 months KSI has published 65 long-form videos, which is 1.3 videos per week. Most uploads go live on Monday, and Wednesday uploads have earned the highest average views.
What is the most viewed video on KSI?
The most viewed video on KSI is "TRY NOT TO LAUGH (African Edition 2)" with 24,649,305 views, published on Dec 8, 2020.
What is the latest video from KSI?
The most recent long-form upload we found is "ya boy is playing the new EAFC 27 with some peeps", published on Sep 15, 2026, which has 559,045 views so far.
Is KSI growing or declining?
KSI currently shows a "downtrend" pattern. Its 10 newest settled videos average -34% views compared with the 10 videos before them. Momentum can swing quickly, because one viral video changes the average.
What video length works best for KSI?
KSI videos in the 10 to 20 min range earn the highest average views. The channel's average long-form video runs about 27 minutes.
What is KSI's real name?
KSI’s real name is Olajide Olayinka Williams Olatunji. He is widely known online as KSI and also as JJ. He built his public identity through YouTube first, then expanded into music, boxing, and business. For viewers searching his background, KSI is one of the best-known British internet personalities of his generation, and his channel remains closely tied to that personal brand.
How old is KSI?
KSI was born on 19 June 1993, which makes him 33 years old on the current date of 5 October 2026. His age is often discussed because KSI started on YouTube as a teenager and grew up in public alongside the platform itself. That long timeline is a big reason his channel feels like an established internet brand rather than a short-lived creator account.
When did KSI start his YouTube channel?
KSI launched his current main YouTube channel in 2009. Before that, he had earlier YouTube activity under a different account while still in his teens. His main channel began with gaming and FIFA commentary, then grew into a much broader entertainment brand. KSI’s channel is now one of the long-running examples of a creator who successfully moved from niche gaming content into mainstream online fame.
How did KSI get famous?
KSI got famous by making FIFA and gaming commentary videos that stood out for their energy, humor, and personality. Over time, KSI became known for turning himself into the main attraction, not just the games he played. His fame grew further through Sidemen content, viral challenge videos, music, and boxing. That combination made KSI one of the most recognizable names in British YouTube culture.
What is KSI's biggest video?
One of KSI’s biggest videos by views is TRY NOT TO LAUGH (African Edition 2), which stands out because it combines a simple challenge format with a memorable themed spin. KSI’s highest-performing uploads tend to be videos with clear stakes, strong guest energy, and easy-to-read thumbnails. His biggest videos usually work because they are instantly understandable, which helps KSI attract both loyal fans and casual viewers.
Who runs the KSI YouTube channel?
KSI’s main YouTube channel is run by KSI, whose public name is Olajide Olayinka Williams Olatunji. The channel description also shows that brand partnerships are handled through his brand lead rather than through a separate public creator network. In practical terms, KSI is the face and creative force of the channel, which matches the personality-driven style viewers expect from KSI content.
Where does KSI live?
Publicly reported information places KSI as British and strongly associated with Watford, Hertfordshire, where he was raised. Current exact residence details are not something KSI has made the focus of his channel, and creators often keep that private for security reasons. For profile pages, it is safest to say that KSI is based in the UK and historically linked to Watford rather than naming a precise home address or neighborhood.
What controversies has KSI had?
KSI has been involved in public controversies typical of a major internet celebrity, including online feuds, criticism over content, and high-profile boxing-related disputes. Because KSI has been visible across YouTube, music, and sports for many years, conflict has sometimes followed his projects and commentary. That said, his channel has also maintained a large loyal audience, and KSI remains better known for entertainment content than for any single controversy.
What channels are similar to KSI?
Channels similar to KSI include Sidemen, MrBeast, Logan Paul, Deji, and Chunkz. These creators overlap with KSI through challenge videos, big collaborations, creator culture, comedy, and high-energy packaging. KSI stands out because his audience spans YouTube history, British internet humor, football culture, and mainstream celebrity crossover, but these channels are good starting points for viewers who like his style.
What should I watch first on KSI's channel?
A good starting point on KSI’s channel is one of the big Try Not To Laugh videos, since KSI uses that format to show his humor, editing pace, and guest chemistry all at once. Videos like TRY NOT TO LAUGH (African Edition 2) and Make Us Laugh, Win $1,000 (Ft. MrBeast) show why KSI remains popular: simple rules, strong reactions, and memorable collaborators. Those uploads give a clear overview of what KSI does best.
Explore More YouTube Channel Stats
Compare KSI with other channels we track.
Statistics come from the public YouTube Data API. Engagement rate, averages and trend labels are independent calculations calculated by YTGrowAI and are not official YouTube metrics. Shorts are excluded from averages. Background information is AI-assisted and based on public sources, so verify important facts before relying on them.
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