HYBE LABELS YouTube Channel Stats

As of October 2026, HYBE LABELS has 82,900,000 subscribers on YouTube (82.9M). YouTube rounds public subscriber counts, so the exact number can differ slightly from what you see on the channel page.

HYBE LABELS has received 49,322,946,603 total views (49.32B) across 3,637 public videos. That works out to roughly 13.56M lifetime views per upload, including Shorts.

HYBE LABELS has uploaded 3,637 public videos. We analysed the latest 850 uploads: 104 were long-form videos and 746 were Shorts, which are excluded from the averages on this page.

The HYBE LABELS YouTube channel was created on June 4, 2008, so it is 18 years and 4 months old.

HYBE LABELS lists South Korea as its country on YouTube.

Videos on HYBE LABELS average 17,145,136 views (17.15M), with a median of 1.3M views per video. The average is 21% of the subscriber count, which shows how much of the audience watches each upload.

HYBE LABELS has an engagement rate of 2.38%, calculated by YTGrowAI as (likes + comments) divided by views across 104 long-form videos. This is our own calculation from public data and not an official YouTube statistic.

Over the last 12 months HYBE LABELS has published 98 long-form videos, which is 1.9 videos per week. Most uploads go live on Monday, and Wednesday uploads have earned the highest average views.

The most viewed video on HYBE LABELS is "BTS (방탄소년단) '2.0' Official MV" with 189,736,160 views, published on Apr 1, 2026.

The most recent long-form upload we found is "ENHYPEN x SANTOS BRAVOS - Bloody Paradise x VELOCIDADE (PETERBLUE Remix)", published on Sep 29, 2026, which has 745,580 views so far.

HYBE LABELS currently shows a "major drop" pattern. Its 10 newest settled videos average -59% views compared with the 10 videos before them. Momentum can swing quickly, because one viral video changes the average.

HYBE LABELS videos in the under 5 min range earn the highest average views. The channel's average long-form video runs about 17 minutes.

HYBE LABELS is run by HYBE, the South Korean entertainment company behind a multi-label structure that includes major music subsidiaries and artist teams. The channel serves as the official YouTube home for music videos, performances, showcase content, and promotional releases from the HYBE ecosystem. HYBE LABELS is not a personal creator channel; it is a corporate brand channel used to distribute official content from the company’s artists and labels in one place.

HYBE LABELS was created in 2008, making it one of the older official K-pop label channels on YouTube. The channel grew alongside HYBE’s expansion from Big Hit Entertainment into a broader entertainment company. HYBE LABELS has since become the company’s central video destination for official artist uploads, performance content, and promotional campaigns. Its long history helps explain why it now has one of the largest music-channel libraries on the platform.

HYBE LABELS is famous for being the official YouTube showcase for HYBE’s artists and labels, especially big-name K-pop releases and high-budget music videos. The channel is known for polished visuals, performance-focused uploads, and a roster that includes globally followed acts. HYBE LABELS became especially well known through BTS, and later expanded its identity through groups such as SEVENTEEN, ENHYPEN, LE SSERAFIM, TXT, ILLIT, KATSEYE, and &TEAM.

Among the publicly listed top uploads on HYBE LABELS, BTS (방탄소년단) '2.0' Official MV is the biggest video shown here, with 189,736,160 views. That result fits the channel’s pattern of major artist-driven releases reaching massive audiences. HYBE LABELS benefits from the scale of BTS fandom, the official nature of the upload, and the strong replay value of high-production music videos. The channel’s biggest videos often combine strong concept design with cross-border fan anticipation.

HYBE LABELS became famous by building a powerful official content hub around HYBE’s biggest artists, especially BTS, and then expanding that model across a wider label ecosystem. HYBE LABELS grew as the company added more groups, more cross-label collaborations, and more global-facing releases. The channel’s fame also comes from consistent premium packaging, official premieres, and a large back catalog that keeps fans returning. HYBE LABELS now benefits from both legacy hits and newer acts that bring fresh audiences.

HYBE LABELS is a corporate channel, so it is more often discussed in relation to HYBE’s broader company issues than to creator-style controversies. Public discussion around HYBE has included industry disputes, label restructuring, and artist-management debates tied to the wider HYBE ecosystem. HYBE LABELS itself mainly operates as an official distribution channel for releases and promotions. As a result, the channel is usually evaluated through its content strategy and artist roster rather than a personal scandal history.

A good starting point on HYBE LABELS is BTS (방탄소년단) '2.0' Official MV because it shows the scale of the channel’s biggest artist-driven releases. LE SSERAFIM (르세라핌) x ILLIT (아일릿) x KATSEYE (캣츠아이) 'ICONIC BY MISTAKE' Official MV is useful for seeing the channel’s crossover strategy, while BTS (방탄소년단) ‘SWIM’ Official MV shows the premium visual style that HYBE LABELS often uses. Those videos give a strong snapshot of the channel’s biggest strengths.

HYBE LABELS uploads on a steady schedule tied to comeback campaigns, performance rollouts, and label promotion, with an average rhythm of about 1.9 videos per week in the data provided. That does not mean the channel posts evenly every week; instead, HYBE LABELS tends to cluster uploads around releases and promotional moments. The result is a burst-style publishing pattern that fits K-pop marketing, where official music videos, teasers, and performance clips are timed for maximum attention.

Channels similar to HYBE LABELS include other major K-pop label channels such as SMTOWN, JYP Entertainment, YG ENTERTAINMENT, and STARSHIPTV, plus artist-owned channels like officialpsy. These channels are comparable because they also serve as official homes for music videos, performance content, teasers, and label branding. HYBE LABELS stands out for its multi-label structure, but the overall strategy is similar: centralize official content, support fandom discovery, and use polished packaging to promote artists at scale.