hoonigan YouTube Channel Stats
hoonigan (@hoonigan) is a YouTube channel created on August 5, 2006. As of October 2026, the channel has 23 subscribers, 1.2K total views and 9 videos. hoonigan uploads about rarely, and its videos average 134 views with a 0.25% engagement rate.
hoonigan Channel Stats & Performance Metrics
- Engagement rate
- 0.25%Likes and comments per view
- Upload frequency
- InactiveLong-form, last 12 months
- Channel age
- 20 yearsSince August 5, 2006
- Views to subscribers
- 583%Avg video views / subscribers
Best Videos by hoonigan
The most watched, most liked and newest long-form uploads. Shorts are not included.
Most Viewed Videos on hoonigan
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1
456views
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2
194views
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3
123views
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4
115views
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5
89views
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6
88views
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7
54views
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8
49views
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9
34views
Most Liked Videos on hoonigan
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1
2likes
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2
1likes
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3
0likes
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4
0likes
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5
0likes
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6
0likes
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7
0likes
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8
0likes
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9
0likes
Latest Videos Uploaded by hoonigan
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1
456views
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2
54views
-
3
194views
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4
89views
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5
115views
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6
123views
-
7
49views
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8
34views
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9
88views
About hoonigan YouTube Channel
- hoonigan is an automotive lifestyle and media brand best known for high-energy car content, motorsport culture, and enthusiast-focused storytelling.
- The brand was originally created by Ken Block and Brian Scotto, with public sources describing its beginnings around 2010 to 2011.
- hoonigan became widely known through stunt-driven video series, especially Gymkhana-style content, build videos, and performance car features.
- The brand later expanded beyond content into apparel and the broader automotive aftermarket ecosystem.
- The current channel data suggests this specific channel is very small and inactive, with 23 subscribers, 1,202 total views, and no long-form uploads in the last 12 months.
How hoonigan Grew: Story and Strategy
- hoonigan grew from a niche enthusiast identity into a recognizable automotive media brand by pairing car culture with cinematic video production.
- Early momentum came from the broader Gymkhana era, which helped make the hoonigan name familiar to motorsport and drifting fans.
- The brand’s strongest growth strategy was repeatable, high-impact video concepts centered on stunts, builds, and comparisons.
- hoonigan benefited from a clear identity: loud, playful, and built for car enthusiasts who like performance and humor together.
- The brand later scaled into a larger media and aftermarket ecosystem, which broadened awareness beyond YouTube alone.
- The current channel footprint is tiny relative to the brand’s public reputation, suggesting this specific channel is not operating as a growth engine today.
Why hoonigan's Top Videos Went Viral
- Czech Funk sundance correct me 2 19 09 worked because the title feels like a raw, scene-specific upload that signals authenticity rather than polished marketing.
- CZECH FUNK-SPECK likely performed best because the short, uppercase title is easy to scan and sounds like a recurring in-joke or series label, which encourages clicks from repeat viewers.
- CZECH FUNK-ITS GONNA CATCH UP worked because the phrase implies movement, tension, and momentum, giving viewers a reason to expect a payoff.
- Across the top videos, the appeal seems to come from niche identity, low-friction titles, and a consistent musical or experimental theme rather than broad mainstream packaging.
- The strongest titles are the ones that feel like part of an ongoing creative sequence, which helps build curiosity even at very small view counts.
hoonigan's Content Strategy
- The channel appears to rely on short-form or compact creative uploads rather than long-form series content.
- Titles are highly informal, often all-caps or phrase-based, which gives the channel a raw, DIY identity.
- The upload pattern suggests a sparse archive rather than a consistent publishing cadence.
- Packaging seems to depend more on scene familiarity and insider tone than on searchable keywords or explanatory titles.
- The strongest content strategy for a channel like this is likely repeatable thematic uploads that reward viewers who already know the style.
- Because there have been no long-form uploads in the last 12 months, the current strategy appears inactive or archival rather than growth-focused.
Who Watches hoonigan
- The audience is likely very small and niche, centered on listeners or viewers interested in independent music and experimental creative output.
- hoonigan on this channel seems to attract people who like raw, low-production, personally styled uploads.
- Viewers are likely repeat visitors who recognize the titles, the tone, and the recurring creative language.
- The channel’s appeal is probably strongest among fans of underground or scene-specific material rather than casual browsing traffic.
hoonigan Timeline: Key Milestones
The moments that shaped the channel.
- 1996The broader Hoonigan-linked aftermarket business lineage traces back to the founding of Wheel Pros by Randy White and Jody Groce.
- 2010Public sources describe Hoonigan as starting as a Ken Block and Brian Scotto project around this period, tied to motorsport media and car culture.
- 2011Hoonigan is widely described in public reporting as being launched or co-founded in this year as an automotive lifestyle brand.
- 2016Hoonigan Media Machine emerged as the production wing behind the brand’s digital content output.
- 2021Wheel Pros acquired Hoonigan, marking a major ownership and corporate turning point.
- 2023Wheel Pros rebranded as Hoonigan Group, unifying related aftermarket brands under the Hoonigan name.
- 2024Public reporting noted financial restructuring and bankruptcy-related headlines around the larger Hoonigan business.
hoonigan Strengths & Growth Opportunities
Strengths
- Distinctive niche identity.
- Small but coherent catalog of uploads.
- Titles that feel personal and memorable.
- Archive value for a specific fan community.
Opportunities
- Refresh thumbnails and titles to improve click-through rate.
- Repackage older uploads into themed playlists or compilations.
- Reintroduce consistent posting to rebuild audience habit.
- Add clearer descriptions and searchable metadata to help discovery.
Brand Collaboration Potential of hoonigan
- hoonigan could work well with brands that want authentic access to car culture, performance, and enthusiast communities.
- Automotive parts, tools, tires, detailing, and performance brands fit naturally with the channel’s identity.
- Lifestyle brands targeting younger enthusiasts could use hoonigan for launches, builds, or event coverage.
- Collaborations should feel practical and culture-driven, not overly polished, to match the brand tone.
- The strongest brand integrations would be hands-on demonstrations, challenges, and creator-led storytelling.
YouTube Channels Similar to hoonigan
Creators with comparable formats and audiences.
Frequently Asked Questions About hoonigan
How many subscribers does hoonigan have?
As of October 2026, hoonigan has 23 subscribers on YouTube (23). YouTube rounds public subscriber counts, so the exact number can differ slightly from what you see on the channel page.
How many views does hoonigan have in total?
hoonigan has received 1,202 total views (1.2K) across 9 public videos. That works out to roughly 134 lifetime views per upload, including Shorts.
How many videos has hoonigan uploaded?
hoonigan has uploaded 9 public videos. We analysed the latest 9 uploads: 9 were long-form videos and 0 were Shorts, which are excluded from the averages on this page.
When was hoonigan created on YouTube?
The hoonigan YouTube channel was created on August 5, 2006, so it is 20 years and 2 months old.
What is the average number of views per video for hoonigan?
Videos on hoonigan average 134 views (134), with a median of 89 views per video. The average is 583% of the subscriber count, which shows how much of the audience watches each upload.
What is the engagement rate of hoonigan?
hoonigan has an engagement rate of 0.25%, calculated by YTGrowAI as (likes + comments) divided by views across 9 long-form videos. This is our own calculation from public data and not an official YouTube statistic.
How often does hoonigan upload new videos?
Over the last 12 months hoonigan has published 0 long-form videos, which is no long-form uploads in the last 12 months. Most uploads go live on Tuesday, and Tuesday uploads have earned the highest average views.
What is the most viewed video on hoonigan?
The most viewed video on hoonigan is "Czech Funk sundance correct me 2 19 09" with 456 views, published on Feb 22, 2009.
What is the latest video from hoonigan?
The most recent long-form upload we found is "Czech Funk sundance correct me 2 19 09", published on Feb 22, 2009, which has 456 views so far.
What video length works best for hoonigan?
hoonigan videos in the under 5 min range earn the highest average views. The channel's average long-form video runs about 5 minutes.
Who runs hoonigan?
hoonigan is publicly associated with Ken Block and Brian Scotto as the founders behind the brand’s early identity, while later corporate ownership shifted to Wheel Pros and then Hoonigan Group. The YouTube channel itself is part of a larger automotive media and lifestyle brand, so who “runs” hoonigan depends on whether the question is about the original creative founders or the current corporate entity. Public reporting connects hoonigan most strongly with Block’s motorsport vision and Scotto’s media background, making the brand a blend of driver-led creativity and production expertise.
What is hoonigan's real name?
hoonigan does not have a single “real name” in the way a person does, because it is a brand and media identity rather than an individual creator. Public sources link hoonigan to Ken Block and Brian Scotto, who helped create and define the brand. If a real name is being searched for, the most relevant names are the founders behind hoonigan rather than the channel name itself. The channel reflects a larger automotive lifestyle brand, not a personal alias for one person.
How old is hoonigan or when was it founded?
hoonigan is generally described in public reporting as beginning around 2010 and being launched or co-founded in 2011, depending on the source and whether the reference is to the brand idea or the formal company identity. That means hoonigan has been around for well over a decade. The brand’s early growth came from car-culture media, motorsport projects, and the strong association with Ken Block’s stunt-driving image. The channel now reflects a long-running enthusiast brand rather than a new creator startup.
How did hoonigan get famous?
hoonigan became famous by turning automotive enthusiasm into entertaining video content, especially stunt-driven and highly stylized car videos. Public coverage links the brand’s rise to Gymkhana-era exposure, which made hoonigan recognizable to a wide motorsport audience. The brand also built a strong identity through bold humor, modified cars, and a loud enthusiast voice that stood out online. hoonigan’s fame came from blending driving skill, production value, and car-culture authenticity into a memorable media brand.
What is hoonigan's biggest video?
The exact biggest video for hoonigan depends on which channel or archive is being measured, but the broader brand is best known for Gymkhana-related content and other high-profile automotive stunt videos. For the specific small channel data provided here, the most viewed upload is Czech Funk sundance correct me 2 19 09. In the larger public perception of hoonigan, however, the biggest attention usually comes from stunt-heavy car videos rather than music uploads. That distinction matters because the brand and the small channel archive do not appear to be the same kind of content operation.
Where does hoonigan live?
Public sources associate hoonigan with Southern California, especially the Los Angeles area, because the brand has operated from there as part of its media and automotive business presence. Earlier reporting also connected the brand with other locations in its history, but the modern identity is most commonly linked to Los Angeles. For privacy reasons, a creator or brand page should avoid guessing a private home location. hoonigan is best described as being based in the U.S. automotive culture hub rather than tied to a specific personal residence.
Has hoonigan had any controversies?
hoonigan has faced public controversy mostly through the broader business and ownership story rather than through a single creator scandal. Reporting has covered corporate restructuring, ownership changes, and bankruptcy-related headlines around the larger Hoonigan business. After Ken Block’s death, the brand also went through a difficult transition period, with changes in talent and business direction. For hoonigan, the controversy is more about corporate strain and brand evolution than about a specific isolated incident on the channel itself.
What are similar channels to hoonigan?
Several channels are similar to hoonigan in audience and theme, especially if the interest is automotive culture, builds, and entertainment. Donut Media, Vehicle Virgins, Super Street, Jay Leno's Garage, and Mighty Car Mods are all close comparisons in different ways. hoonigan stands out more for its edgy motorsport identity and stunt-driven brand voice, while some of those channels lean more educational or conversational. Fans of hoonigan usually enjoy channels that mix cars, personality, and repeatable series formats.
What is hoonigan's upload schedule?
The channel data provided shows that hoonigan has had no long-form uploads in the last 12 months, so there is no active regular upload schedule visible from this archive. That means the current pattern looks inactive or extremely sporadic rather than weekly or monthly. Historically, hoonigan as a brand was known for frequent video output across its media properties, but the specific channel snapshot here does not show that kind of consistency. Viewers should treat it as a dormant or lightly maintained channel at present.
What should I watch first on hoonigan?
For this specific hoonigan channel snapshot, the best starting point is the most viewed upload, Czech Funk sundance correct me 2 19 09, because it already has the strongest audience signal in the provided data. After that, viewers should check CZECH FUNK-SPECK and CZECH FUNK-ITS GONNA CATCH UP to understand the channel’s recurring style and tone. If the goal is to understand the larger hoonigan brand, the famous stunt and car-culture videos associated with the name are the better starting point. This small archive is best approached as a niche creative collection rather than a mainstream series.
Explore More YouTube Channel Stats
Compare hoonigan with other channels we track.
Statistics come from the public YouTube Data API. Engagement rate, averages and trend labels are independent calculations calculated by YTGrowAI and are not official YouTube metrics. Shorts are excluded from averages. Background information is AI-assisted and based on public sources, so verify important facts before relying on them.
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