ET Money YouTube Channel Stats
ET Money (@etmoney) is a YouTube channel from India created on April 6, 2015. As of October 2026, the channel has 569K subscribers, 40.55M total views and 720 videos. ET Money uploads about 1.4 videos per week, and its videos average 70.1K views with a 1.88% engagement rate.
SEBI Registered Investment Advisor. Registration No. INA100006898. BanayanTree Services Limited.
ET Money Channel Stats & Performance Metrics
- Engagement rate
- 1.88%Likes and comments per view
- Upload frequency
- 1.4 / weekLong-form, last 12 months
- Channel age
- 11 yearsSince April 6, 2015
- Views to subscribers
- 12%Avg video views / subscribers
ET Money Views & Upload Growth
Views earned by videos, grouped by the time they were published. Based on 429 long-form videos published since Aug 2020.
Each bar counts the total views of every video uploaded in that period, so older bars keep growing as those videos keep earning views. Channels that upload many videos a day show a shorter history here.
Best Videos by ET Money
The most watched, most liked and newest long-form uploads. Shorts are not included.
Most Viewed Videos on ET Money
-
1
How to PROFIT from gold? | Gold & portfolio allocation, gold strategy and the right time to buy gold2.64Mviews
-
2
Top 5 mutual fund mistakes investors must avoid | Mistakes that can cost you big & how to avoid them1.03Mviews
-
3
How To Build a ₹10 Crore Corpus in 20 Years or Less? | Detailed Financial Plan | How to Build Wealth789.7Kviews
-
4
622.5Kviews
-
5
551Kviews
-
6
486Kviews
-
7
400.8Kviews
-
8
396Kviews
-
9
320.7Kviews
-
10
311.6Kviews
Most Liked Videos on ET Money
-
1
How To Build a ₹10 Crore Corpus in 20 Years or Less? | Detailed Financial Plan | How to Build Wealth19.5Klikes
-
2
10.4Klikes
-
3
7.3Klikes
-
4
7Klikes
-
5
6.5Klikes
-
6
6.1Klikes
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7
6.1Klikes
-
8
5.6Klikes
-
9
5.5Klikes
-
10
5.5Klikes
Latest Videos Uploaded by ET Money
-
1
131Kviews
-
2
189.4Kviews
-
3
14.8Kviews
-
4
23.7Kviews
-
5
30.8Kviews
-
6
54.9Kviews
-
7
64.8Kviews
-
8
30.6Kviews
-
9
16.9Kviews
-
10
10.9Kviews
All ET Money Videos
Search and sort every long-form video we analysed for ET Money.
| Video | Views |
|---|---|
| 131K | |
| 189.4K | |
| 14.8K | |
| 23.7K | |
| 30.8K | |
| 54.9K | |
| 64.8K | |
| 30.6K | |
| 16.9K | |
| 10.9K |
ET Money Upload Schedule & Content Insights
Uploads on Thursday earn the highest average views. Videos in the 5 to 10 min range perform best. Times are in UTC.
Upload day of week
Number of uploads and average views per video. Most videos go live around 12 PM UTC.
Video length
Average views by video length. Average runtime is 16:01.
Title patterns
How ET Money writes video titles.
Performance by year
Uploads and views by publish year.
| Year | Uploads | Total views | Avg views |
|---|---|---|---|
| 2026 | 57 | 2.07M | 36.4K |
| 2025 | 74 | 2.89M | 39K |
| 2024 | 75 | 9.71M | 129.4K |
| 2023 | 32 | 4.2M | 131.3K |
| 2022 | 79 | 2.09M | 26.4K |
| 2021 | 85 | 7.45M | 87.6K |
| 2020 | 27 | 1.66M | 61.4K |
Most used video tags
Tags ET Money uses most often across its videos.
Channel keywords & topics
Keywords set in the channel settings and the topics YouTube assigns.
Popular playlists
Public playlists on the channel, by number of videos.
- Investing in Mutual Fund & Stock Market | Best Investing Strategies70 videos
- ET Money podcast: Beyond Returns64 videos
- Beginner Friendly Investment Concepts33 videos
- Market trends30 videos
- Fund analyses and comparisons30 videos
- How to pick stocks25 videos
- Save Taxes with ET Money | ELSS, NPS, PPF, Income Tax & more25 videos
- ETMONEY One Minute Videos ⌛22 videos
About ET Money YouTube Channel
- ET Money is an Indian personal finance and investing brand that publishes educational YouTube content focused on mutual funds, NPS, taxes, retirement, FDs, bonds, and broader wealth management.
- The channel appears to be run by ET Money’s internal content and research team rather than a solo creator, aligning with the broader ET Money platform operated by Banayantree Services Limited.
- Public company information identifies Mukesh Kalra as the founder and CEO associated with ET Money, while the platform itself is now part of 360 One WAM.
- The channel is positioned as a financial education resource for Indian retail investors, with a strong emphasis on practical decision-making and goal-based investing.
- Its content mix suggests a credibility-first brand strategy, combining explainer videos, market commentary, and fund analysis with SEO-friendly packaging.
- The channel’s catalog is large and consistent, with 720 videos uploaded and an upload rhythm of about 1.4 videos per week.
How ET Money Grew: Story and Strategy
- ET Money’s growth likely came from building trust around high-intent personal finance topics that Indians actively search for, such as tax-saving, retirement, mutual funds, and PPF rules.
- The channel’s biggest breakout topics are highly practical and time-sensitive, which makes them shareable and search-friendly.
- Its top videos show that broad money concepts perform best when framed as specific decisions investors can act on, such as gold allocation or mutual fund mistakes.
- The channel appears to use expert-led explainers and current market themes to stay relevant while reinforcing brand authority.
- Consistent publishing has helped it accumulate a deep back catalog, which supports long-tail discovery on YouTube Search.
- The channel’s growth strategy seems centered on financial literacy, timely market education, and clear packaging that targets both beginners and active investors.
Why ET Money's Top Videos Went Viral
- "How to PROFIT from gold? | Gold & portfolio allocation, gold strategy and the right time to buy gold" worked because gold is a widely searched subject and the title combines a clear outcome with a practical portfolio angle.
- "Top 5 mutual fund mistakes investors must avoid | Mistakes that can cost you big & how to avoid them" performed well because it addresses fear, urgency, and common errors, which are strong click drivers in personal finance.
- "How To Build a ₹10 Crore Corpus in 20 Years or Less? | Detailed Financial Plan | How to Build Wealth" succeeded by pairing an ambitious goal with a concrete roadmap, making the promise both emotional and actionable.
- These videos also use strong search intent keywords like gold, mutual funds, corpus, and wealth, which helps discovery.
- The titles are specific, benefit-driven, and practical, which fits the audience’s need for decision support rather than entertainment.
- Each topic is evergreen enough to keep attracting views over time while still feeling useful and timely.
ET Money's Content Strategy
- The channel relies heavily on educational explainers that simplify complex finance topics for retail investors.
- Titles are built around urgency, outcomes, and clear decision points, often using numbers, comparisons, or “should you” style framing.
- Thumbnails likely emphasize simple, high-contrast finance cues such as charts, fund names, gold, taxes, or retirement themes to support the title promise.
- Content seems organized into repeatable themes like mutual fund analysis, NPS updates, tax regime decisions, and retirement planning.
- Posting is steady rather than bursty, which helps the channel stay visible in finance search and recommendation feeds.
- The latest uploads show a balance of market commentary and evergreen educational content, which is a strong retention strategy.
Who Watches ET Money
- Indian retail investors looking for practical guidance on mutual funds, NPS, taxes, and retirement.
- Beginners who want plain-language explanations before making investment decisions.
- More engaged investors who follow fund changes, market themes, and asset allocation ideas.
- Viewers searching for trustworthy, goal-based money advice from a regulated financial brand.
- People who prefer structured, educational content over hype-driven finance videos.
ET Money Timeline: Key Milestones
The moments that shaped the channel.
- 2015ET Money was founded by Mukesh Kalra as a fintech and wealth-management brand.
- 2015The ET Money YouTube channel was created on 2015-04-06.
- 2016The brand description identifies ET Money as founded in 2016 and focused on helping Indians invest and manage wealth.
- 2017Banayantree Services Limited’s SEBI registration for ET Money shows a formal advisory framework in place.
- 2020The channel expanded its financial education content around investing, retirement, and tax planning as YouTube demand for money topics grew.
- 2021Long-form explainers on mutual funds, NPS, and taxes became a major content pillar.
- 2024The channel’s most viewed videos show strong audience interest in gold, mutual fund mistakes, and long-term wealth planning.
- 2026The channel maintains steady publishing with about 1.4 videos per week and a large library of 720 uploads.
ET Money Strengths & Growth Opportunities
Strengths
- Strong brand trust because ET Money is a recognized financial platform with regulated advisory credentials.
- Excellent topic fit for search, especially around mutual funds, retirement, taxes, and personal finance rules.
- Large evergreen library that can keep generating views long after upload.
- Clear, practical packaging that connects financial education with real-world decisions.
Opportunities
- Expand into more short-form explainers that funnel viewers into longer educational videos.
- Build recurring series around monthly market themes, fund categories, and retirement planning.
- Increase use of case studies and viewer-specific scenarios to deepen engagement.
- Create more beginner pathways and playlists so new viewers can discover the best starting videos faster.
Brand Collaboration Potential of ET Money
- Strong fit for financial services, tax, insurance, retirement, and investment-adjacent brands that want a credibility-first audience.
- Good partner for banks, brokerages, fintech apps, and wealth-tech products seeking informed Indian investors.
- Useful for campaigns that need educational rather than promotional storytelling, such as product explainers or awareness series.
- Brands could collaborate through expert interviews, sponsor-supported explainers, or thematic finance series.
- The channel’s audience and subject matter make it suitable for trust-building campaigns with measurable search value.
YouTube Channels Similar to ET Money
Creators with comparable formats and audiences.
Frequently Asked Questions About ET Money
How many subscribers does ET Money have?
As of October 2026, ET Money has 569,000 subscribers on YouTube (569K). YouTube rounds public subscriber counts, so the exact number can differ slightly from what you see on the channel page.
How many views does ET Money have in total?
ET Money has received 40,545,509 total views (40.55M) across 720 public videos. That works out to roughly 56.3K lifetime views per upload, including Shorts.
How many videos has ET Money uploaded?
ET Money has uploaded 720 public videos. We analysed the latest 600 uploads: 429 were long-form videos and 171 were Shorts, which are excluded from the averages on this page.
When was ET Money created on YouTube?
The ET Money YouTube channel was created on April 6, 2015, so it is 11 years and 6 months old.
Where is ET Money based?
ET Money lists India as its country on YouTube.
What is the average number of views per video for ET Money?
Videos on ET Money average 70,074 views (70.1K), with a median of 31K views per video. The average is 12% of the subscriber count, which shows how much of the audience watches each upload.
What is the engagement rate of ET Money?
ET Money has an engagement rate of 1.88%, calculated by YTGrowAI as (likes + comments) divided by views across 429 long-form videos. This is our own calculation from public data and not an official YouTube statistic.
How often does ET Money upload new videos?
Over the last 12 months ET Money has published 73 long-form videos, which is 1.4 videos per week. Most uploads go live on Sunday, and Thursday uploads have earned the highest average views.
What is the most viewed video on ET Money?
The most viewed video on ET Money is "How to PROFIT from gold? | Gold & portfolio allocation, gold strategy and the right time to buy gold" with 2,639,741 views, published on May 2, 2024.
What is the latest video from ET Money?
The most recent long-form upload we found is "NPS 3.0: What The New Rules Mean For Your Retirement", published on Oct 4, 2026, which has 131,027 views so far.
Is ET Money growing or declining?
ET Money currently shows a "stable" pattern. Its 10 newest settled videos average +3% views compared with the 10 videos before them. Momentum can swing quickly, because one viral video changes the average.
What video length works best for ET Money?
ET Money videos in the 5 to 10 min range earn the highest average views. The channel's average long-form video runs about 16 minutes.
Explore More YouTube Channel Stats
Compare ET Money with other channels we track.
Statistics come from the public YouTube Data API. Engagement rate, averages and trend labels are independent calculations calculated by YTGrowAI and are not official YouTube metrics. Shorts are excluded from averages. Background information is AI-assisted and based on public sources, so verify important facts before relying on them.
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