carwow YouTube Channel Stats

As of October 2026, carwow has 11,100,000 subscribers on YouTube (11.1M). YouTube rounds public subscriber counts, so the exact number can differ slightly from what you see on the channel page.

carwow has received 5,688,797,781 total views (5.69B) across 3,627 public videos. That works out to roughly 1.57M lifetime views per upload, including Shorts.

carwow has uploaded 3,627 public videos. We analysed the latest 600 uploads: 265 were long-form videos and 335 were Shorts, which are excluded from the averages on this page.

The carwow YouTube channel was created on January 2, 2014, so it is 12 years and 9 months old.

carwow lists United Kingdom as its country on YouTube.

Videos on carwow average 1,803,826 views (1.8M), with a median of 1.45M views per video. The average is 16% of the subscriber count, which shows how much of the audience watches each upload.

carwow has an engagement rate of 2.19%, calculated by YTGrowAI as (likes + comments) divided by views across 265 long-form videos. This is our own calculation from public data and not an official YouTube statistic.

Over the last 12 months carwow has published 168 long-form videos, which is 3.2 videos per week. Most uploads go live on Saturday, and Sunday uploads have earned the highest average views.

The most viewed video on carwow is "Ultimate GT-R DRAG RACE - THE MOVIE!" with 9,723,418 views, published on Aug 10, 2025.

The most recent long-form upload we found is "New Jaguar Type 01: My HONEST take…", published on Oct 7, 2026, which has 1,539,529 views so far.

carwow currently shows a "upward trend" pattern. Its 10 newest settled videos average +18% views compared with the 10 videos before them. Momentum can swing quickly, because one viral video changes the average.

carwow videos in the over 40 min range earn the highest average views. The channel's average long-form video runs about 20 minutes.

carwow is fronted by Mat Watson, who is the channel’s best-known presenter and the company’s Chief Content Officer. He leads the editorial direction behind the videos and is the main on-camera personality viewers associate with carwow. The channel is part of the wider carwow business, which focuses on car buying, selling, leasing, and comparison services. Public company profiles and Mat Watson’s own author bio consistently identify him as the face of carwow’s YouTube output.

Mat Watson’s real name is Matthew Watson. He is the presenter most closely associated with carwow and appears across the channel’s reviews, tests, and drag races. Public bios also describe him as a British motoring journalist with a long career in automotive media. On carwow, he is not just a host but also an editorial leader, helping shape the channel’s tone and format.

Mat Watson was born on 13 July 1973, which makes him in his early fifties in 2026. He has been active in motoring journalism for more than two decades and joined carwow in 2016 to launch its YouTube channel. carwow’s public-facing profiles identify him as the face of the channel and a major reason for its growth. His age is often searched because viewers want to know more about the person behind carwow’s reviews and drag races.

carwow was founded in 2010 as a UK car marketplace and comparison business. The company later became widely known through its YouTube channel, which helped turn carwow into a major automotive media brand. Public sources describe the business as expanding beyond content into buying, selling, and leasing services. The channel’s success is closely tied to that broader company foundation, with carwow using video to build trust and awareness.

carwow became famous by pairing a practical car-shopping brand with highly entertaining YouTube content. Mat Watson helped turn carwow into a standout channel by focusing on drag races, honest reviews, and direct comparisons that were easy to understand quickly. The format worked because it was both informative and emotionally engaging. carwow’s fame grew as those videos went viral and the channel became one of the biggest automotive destinations on YouTube.

Among the channel’s publicly listed top performers, Ultimate GT-R DRAG RACE - THE MOVIE! is the most viewed video in the provided data. It stands out because it combines a famous performance car with a simple, high-stakes race format and a cinematic title. carwow often does well when the matchup is instantly understandable and the cars are desirable or surprising. That formula has helped the channel produce several very large-view videos.

carwow is based in the United Kingdom, and its channel information lists Great Britain as the country. Mat Watson is also publicly described as British, and much of carwow’s editorial identity is tied to the UK market. The business started in the UK before expanding into other European markets. Searches about where carwow is based usually refer to the company rather than one single person, since carwow is a brand and media operation, not just a personal channel.

No major public controversy is strongly associated with carwow in the facts provided here. The brand is generally known for enthusiast-friendly reviews, drag races, and buying advice rather than scandal. Like many automotive media channels, carwow occasionally faces debate about sponsored content, vehicle selection, or comparison methodology, but that is typical for the category. For viewers searching about controversy, carwow is usually discussed more for its formats and credibility than for negative headlines.

Channels often compared with carwow include The Straight Pipes, Throttle House, Doug DeMuro, Chris Harris on Cars, and AutoTrader. These channels overlap with carwow through car reviews, performance tests, or consumer-focused buying advice. carwow stands out because it mixes editorial car journalism with mass-appeal drag races and a marketplace brand. That blend makes it both entertainment-led and shopping-relevant, which is why it sits in a slightly different lane from pure review channels.

carwow posts very frequently, with an upload rhythm of about 3.2 videos per week in the provided channel data. That steady cadence is part of why the channel stays visible and keeps new viewers arriving regularly. carwow’s schedule typically includes reviews, drag races, comparisons, and occasional special tests or buying-related videos. The consistency helps the channel build habit viewing, which is especially valuable for a brand that publishes both entertainment and practical car content.

A good starting point for carwow is one of the channel’s drag races, because they quickly show why the brand became so popular. Videos like Ultimate GT-R DRAG RACE - THE MOVIE! and Lambo Revuelto v 1000hp tuned BMWs: DRAG RACE are strong introductions to carwow’s style. If you want reviews instead, newer honest-take videos are useful because they show Mat Watson’s personality and the channel’s consumer focus. carwow is best enjoyed by starting with its biggest matchup videos, then moving to reviews and buying advice.