Caleb Hammer YouTube Channel Stats
Caleb Hammer (@calebhammer) is a YouTube channel from United States created on May 20, 2020. As of October 2026, the channel has 3.94M subscribers, 4.6B total views and 4,957 videos. Caleb Hammer uploads about 2.7 videos per week, and its videos average 1.71M views with a 1.94% engagement rate.
Top 10 viewed/listened to podcast online- #1 in Finance. #1 membership on YouTube.
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Caleb Hammer Channel Stats & Performance Metrics
- Engagement rate
- 1.94%Likes and comments per view
- Upload frequency
- 2.7 / weekLong-form, last 12 months
- Channel age
- 6 yearsSince May 20, 2020
- Views to subscribers
- 43%Avg video views / subscribers
Caleb Hammer Views & Upload Growth
Views earned by videos, grouped by the time they were published. Based on 143 long-form videos published since Oct 2025.
Each bar counts the total views of every video uploaded in that period, so older bars keep growing as those videos keep earning views. Channels that upload many videos a day show a shorter history here.
Best Videos by Caleb Hammer
The most watched, most liked and newest long-form uploads. Shorts are not included.
Most Viewed Videos on Caleb Hammer
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1
6.23Mviews
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2
5.5Mviews
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3
3.92Mviews
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4
3.67Mviews
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5
3.63Mviews
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6
3.59Mviews
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7
3.48Mviews
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8
2.86Mviews
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9
2.83Mviews
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10
2.82Mviews
Most Liked Videos on Caleb Hammer
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1
116.6Klikes
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2
79.8Klikes
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3
78.8Klikes
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4
74.7Klikes
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5
67.1Klikes
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6
59.3Klikes
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7
57.6Klikes
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8
46.7Klikes
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9
42.3Klikes
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10
41.9Klikes
Latest Videos Uploaded by Caleb Hammer
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1
825.4Kviews
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2
1.59Mviews
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3
1.58Mviews
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4
3.59Mviews
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5
2.53Mviews
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6
1.85Mviews
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7
1.74Mviews
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8
2.69Mviews
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9
2.2Mviews
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10
3.92Mviews
All Caleb Hammer Videos
Search and sort every long-form video we analysed for Caleb Hammer.
| Video | Views |
|---|---|
| 825.4K | |
| 1.59M | |
| 1.58M | |
| 3.59M | |
| 2.53M | |
| 1.85M | |
| 1.74M | |
| 2.69M | |
| 2.2M | |
| 3.92M |
Caleb Hammer Upload Schedule & Content Insights
Uploads on Monday earn the highest average views. Videos in the over 40 min range perform best. Times are in UTC.
Upload day of week
Number of uploads and average views per video. Most videos go live around 3 PM UTC.
Video length
Average views by video length. Average runtime is 1:35:17.
Title patterns
How Caleb Hammer writes video titles.
Performance by year
Uploads and views by publish year.
| Year | Uploads | Total views | Avg views |
|---|---|---|---|
| 2026 | 108 | 196.41M | 1.82M |
| 2025 | 35 | 48.57M | 1.39M |
Most used video tags
Tags Caleb Hammer uses most often across its videos.
Channel keywords & topics
Keywords set in the channel settings and the topics YouTube assigns.
Popular playlists
Public playlists on the channel, by number of videos.
- Financial Audit597 videos
- Post Show357 videos
- Audit Breakdown165 videos
- Hammer It Out | Hammer Elite129 videos
- Behind The Scenes81 videos
- Fat & Fatter69 videos
- Tuesday Livestreams: Gameshow | Hammer Elite69 videos
- Dating Audit49 videos
About Caleb Hammer YouTube Channel
- Caleb Hammer runs the channel and is best known for Financial Audit, a blunt personal-finance interview series built around real guest spending, debt, and money habits.
- The channel combines finance education with reality-style confrontation, using high-pressure conversations, sharp edits, and highly clickable titles.
- Caleb Hammer is an American creator from Michigan who has publicly said the channel grew out of his own past struggles with debt and money management.
- The channel also expands beyond YouTube through a podcast, memberships, and the Dollarwise budgeting app mentioned in the channel description.
- Publicly reported coverage places Caleb Hammer in Austin, Texas, where the show films in a studio environment and has become a major part of his creator business.
How Caleb Hammer Grew: Story and Strategy
- Caleb Hammer launched his YouTube channel in 2020 and quickly centered it around practical money advice and outspoken commentary.
- The breakout format became Financial Audit, where guests walk through budgets, debt, and spending choices in a highly structured interview.
- A key growth driver was turning personal finance into entertainment: the show blends accountability, emotional conflict, and clear takeaways.
- Viral episodes often focus on extreme situations, relationship drama, or unexpected revelations, which broadened the audience beyond finance enthusiasts.
- Consistent uploads and a steady series format helped the channel keep momentum, with a reported rhythm of about 2.7 videos per week.
- The brand expanded into podcasting and membership products, turning the channel into a broader media business rather than a single-series channel.
- Coverage of Caleb Hammer in major media helped cement the channel as one of the best-known finance creator brands on YouTube.
Why Caleb Hammer's Top Videos Went Viral
- Predator EXPOSED On Financial Audit worked because the title promises a serious moral conflict, while the series format delivers confrontation, making it highly clickable and emotionally intense.
- Financial Audit's Most Abusive Husband succeeded because it combines relationship drama with financial instability, a pairing that expands interest beyond pure budgeting content.
- Togi Is Worth -$10,000,000 | Financial Audit performed well because the extreme number creates instant curiosity and signals an unusually high-stakes episode.
- These videos share a strong hook, a clear villain-or-conflict angle, and a promise of revelation, which makes viewers want to see the full story.
- The most-viewed episodes also benefit from the channel’s consistent branding, since the Financial Audit label tells returning viewers exactly what kind of experience to expect.
Caleb Hammer's Content Strategy
- The channel relies on a repeatable interview format centered on real people and real financial documents.
- Titles are engineered for curiosity and conflict, often using phrases like exposed, abusive, toxic, or craziest to drive clicks.
- Thumbnails and titles usually emphasize faces, reactions, and the size of the financial problem rather than technical finance language.
- Financial Audit functions as a series brand, which makes each upload instantly recognizable and easy to binge.
- The upload pattern is frequent and consistent, supporting audience habit and helping the channel stay visible in recommendations.
Who Watches Caleb Hammer
- Viewers interested in personal finance, budgeting, and debt payoff who want advice in an entertaining format.
- Fans of reality-style confrontation content who enjoy intense interviews and interpersonal drama.
- Younger viewers and casual YouTube audiences who may not normally watch finance channels but are drawn in by the titles.
- People looking for cautionary stories about spending, relationships, and financial decisions they want to avoid.
- Returning fans of Caleb Hammer who watch for the familiar host style, recurring format, and strong opinions.
Caleb Hammer Timeline: Key Milestones
The moments that shaped the channel.
- 1995Caleb Hammer was born in Kalamazoo, Michigan.
- 2020Caleb Hammer launched the YouTube channel and began building an audience around finance content.
- 2020Financial Audit emerged as the defining series on the channel.
- 2021The channel’s interview style and harsh accountability format began attracting wider attention.
- 2022Financial Audit episodes started going viral more frequently, especially those built around relationship conflict and extreme debt.
- 2023The channel expanded its footprint with podcast distribution and a stronger brand identity around Financial Audit.
- 2024The channel crossed into mainstream creator coverage as Caleb Hammer became one of the most recognizable finance YouTubers.
- 2025The channel’s library and audience scale continued to grow, with the Financial Audit format remaining the core driver.
- 2026The channel continued to post multiple weekly uploads and operate as a studio-based media brand in Austin.
Caleb Hammer Strengths & Growth Opportunities
Strengths
- A highly distinctive format that is easy to recognize and remember.
- Strong viral packaging with emotionally charged titles and high-stakes topics.
- Frequent uploads that keep the channel active in recommendations and subscriptions.
- Broad appeal that crosses personal finance, drama, and entertainment audiences.
Opportunities
- Develop more episodes that focus on practical before-and-after outcomes to strengthen educational value.
- Expand into smaller spin-off formats, such as shorter clips, explainers, or follow-up check-ins.
- Build more guest diversity so the channel stays fresh while retaining the core formula.
- Increase cross-platform distribution through podcast clips, Shorts, and newsletter-style audience touchpoints.
Brand Collaboration Potential of Caleb Hammer
- The channel is a strong fit for budgeting apps, banking tools, credit education platforms, and consumer finance brands.
- Brands can sponsor episodes, pre-roll segments, or companion resources without changing the core format.
- Caleb Hammer’s audience already expects practical money advice, which makes relevant products feel native rather than intrusive.
- Collaborations could work well with fintech, education, and productivity brands that want high attention and a clear use case.
- The show’s recurring series structure allows brands to build repeated exposure across many episodes.
YouTube Channels Similar to Caleb Hammer
Creators with comparable formats and audiences.
Frequently Asked Questions About Caleb Hammer
How many subscribers does Caleb Hammer have?
As of October 2026, Caleb Hammer has 3,940,000 subscribers on YouTube (3.94M). YouTube rounds public subscriber counts, so the exact number can differ slightly from what you see on the channel page.
How many views does Caleb Hammer have in total?
Caleb Hammer has received 4,600,537,294 total views (4.6B) across 4,957 public videos. That works out to roughly 928.1K lifetime views per upload, including Shorts.
How many videos has Caleb Hammer uploaded?
Caleb Hammer has uploaded 4,957 public videos. We analysed the latest 1,250 uploads: 143 were long-form videos and 1,107 were Shorts, which are excluded from the averages on this page.
When was Caleb Hammer created on YouTube?
The Caleb Hammer YouTube channel was created on May 20, 2020, so it is 6 years and 5 months old.
Where is Caleb Hammer based?
Caleb Hammer lists United States as its country on YouTube.
What is the average number of views per video for Caleb Hammer?
Videos on Caleb Hammer average 1,713,116 views (1.71M), with a median of 1.53M views per video. The average is 43% of the subscriber count, which shows how much of the audience watches each upload.
What is the engagement rate of Caleb Hammer?
Caleb Hammer has an engagement rate of 1.94%, calculated by YTGrowAI as (likes + comments) divided by views across 143 long-form videos. This is our own calculation from public data and not an official YouTube statistic.
How often does Caleb Hammer upload new videos?
Over the last 12 months Caleb Hammer has published 140 long-form videos, which is 2.7 videos per week. Most uploads go live on Monday, and Monday uploads have earned the highest average views.
What is the most viewed video on Caleb Hammer?
The most viewed video on Caleb Hammer is "Predator EXPOSED On Financial Audit" with 6,231,580 views, published on May 4, 2026.
What is the latest video from Caleb Hammer?
The most recent long-form upload we found is "This Has Never Happened Before | Financial Audit", published on Oct 7, 2026, which has 825,411 views so far.
Is Caleb Hammer growing or declining?
Caleb Hammer currently shows a "stable" pattern. Its 10 newest settled videos average +12% views compared with the 10 videos before them. Momentum can swing quickly, because one viral video changes the average.
What video length works best for Caleb Hammer?
Caleb Hammer videos in the over 40 min range earn the highest average views. The channel's average long-form video runs about 95 minutes.
What is Caleb Hammer's real name?
Caleb Hammer's real name is Caleb Joshua Hammer. Publicly available biographies and profile pages use that full name for Caleb Hammer, who is known online primarily by his shortened creator name. Caleb Hammer uses the same name across much of his public branding, including the YouTube channel and related social accounts. The full name is useful for distinguishing Caleb Hammer from the channel brand Financial Audit, which is the main series he hosts.
Where is Caleb Hammer from?
Caleb Hammer is from Kalamazoo, Michigan, and was raised in nearby Portage, Michigan. Public biographies also note that Caleb Hammer later moved to Austin, Texas, where his studio-based Financial Audit content is produced. Caleb Hammer often frames his work through the lens of his own earlier financial struggles, which he links to his upbringing in Michigan. That background is frequently mentioned in stories about Caleb Hammer because it helps explain the tone of the channel.
How did Caleb Hammer get famous?
Caleb Hammer got famous by turning personal finance into a dramatic interview series called Financial Audit. Caleb Hammer’s format became popular because it mixes budgeting advice, accountability, and sharp on-camera reactions, which made the episodes feel more like reality TV than traditional finance content. Caleb Hammer also benefited from strong title packaging and highly shareable topics like debt, cheating, and relationship conflict. Over time, the format made Caleb Hammer one of YouTube’s best-known finance creators.
What is Caleb Hammer's biggest video?
Caleb Hammer’s biggest known video among the examples provided is Predator EXPOSED On Financial Audit, with 6,231,580 views. That performance shows how Caleb Hammer’s channel can turn a single Financial Audit episode into a major viral hit when the title implies a shocking reveal. Caleb Hammer’s top videos usually combine personal finance with high-emotion storytelling, which helps the channel reach viewers who might not normally watch finance content. The biggest uploads on Caleb Hammer’s channel are typically the most dramatic and curiosity-driven.
Who runs Caleb Hammer's channel?
Caleb Hammer runs the channel as the on-camera host, brand face, and creator behind Financial Audit. Public materials and creator profiles consistently identify Caleb Hammer as the central figure responsible for the content direction and presentation style. Caleb Hammer’s channel has also expanded into a broader business ecosystem that includes memberships, podcast distribution, and related products. Even so, Caleb Hammer remains the defining personality and editorial voice of the channel.
What controversies has Caleb Hammer had?
Caleb Hammer has drawn criticism for the harsh, confrontational style of Financial Audit, with some viewers arguing that Caleb Hammer can be overly blunt or humiliating toward guests. Coverage of Caleb Hammer has described the channel as part of a broader online trend that turns financial struggle into entertainment. Caleb Hammer’s defenders see the approach as accountability and practical advice, while critics focus on tone and consent. That tension is a major reason Caleb Hammer remains widely discussed online.
Does Caleb Hammer upload on a schedule?
Caleb Hammer appears to upload on a fairly consistent schedule, with the channel data indicating about 2.7 videos per week. Caleb Hammer’s content is built around a repeatable series format, so frequent uploads matter more than sporadic event posts. Publicly visible recent uploads suggest Caleb Hammer keeps a steady flow of Financial Audit episodes rather than long gaps between videos. That regularity helps Caleb Hammer maintain audience habit and keeps the channel active in recommendations.
Explore More YouTube Channel Stats
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Statistics come from the public YouTube Data API. Engagement rate, averages and trend labels are independent calculations calculated by YTGrowAI and are not official YouTube metrics. Shorts are excluded from averages. Background information is AI-assisted and based on public sources, so verify important facts before relying on them.
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