BLACKPINK YouTube Channel Stats

As of October 2026, BLACKPINK has 101,000,000 subscribers on YouTube (101M). YouTube rounds public subscriber counts, so the exact number can differ slightly from what you see on the channel page.

BLACKPINK has received 42,985,258,257 total views (42.99B) across 668 public videos. That works out to roughly 64.35M lifetime views per upload, including Shorts.

BLACKPINK has uploaded 668 public videos. We analysed the latest 600 uploads: 259 were long-form videos and 341 were Shorts, which are excluded from the averages on this page.

The BLACKPINK YouTube channel was created on June 29, 2016, so it is 10 years and 3 months old.

BLACKPINK lists South Korea as its country on YouTube.

Videos on BLACKPINK average 88,344,223 views (88.34M), with a median of 10.13M views per video. The average is 87% of the subscriber count, which shows how much of the audience watches each upload.

BLACKPINK has an engagement rate of 2.08%, calculated by YTGrowAI as (likes + comments) divided by views across 259 long-form videos. This is our own calculation from public data and not an official YouTube statistic.

Over the last 12 months BLACKPINK has published 7 long-form videos, which is 7 videos per year. Most uploads go live on Saturday, and Monday uploads have earned the highest average views.

The most viewed video on BLACKPINK is "BLACKPINK - ‘뚜두뚜두 (DDU-DU DDU-DU)’ M/V" with 2,413,005,474 views, published on Jun 15, 2018.

The most recent long-form upload we found is "BLACKPINK - 'GO' M/V Behind the Scenes", published on Mar 9, 2026, which has 3,192,350 views so far.

BLACKPINK currently shows a "major drop" pattern. Its 10 newest settled videos average -85% views compared with the 10 videos before them. Momentum can swing quickly, because one viral video changes the average.

BLACKPINK videos in the under 5 min range earn the highest average views. The channel's average long-form video runs about 8 minutes.

BLACKPINK is not a solo creator, so it does not have a real name in the way an individual person would. BLACKPINK is the official name of the four-member South Korean girl group and its YouTube channel. The group members are JISOO, JENNIE, ROSÉ, and LISA. On the channel, BLACKPINK posts music videos, official audio, behind-the-scenes clips, and performance content under the BLACKPINK brand rather than under a single personal name.

BLACKPINK’s official YouTube channel was created on 2016-06-29, and BLACKPINK debuted as a group on August 8, 2016. That makes the channel and the group part of the same 2016 launch era. BLACKPINK quickly became one of the most recognizable K-pop brands on YouTube because the channel was built around major music video releases and polished visuals from the start.

BLACKPINK became famous through a combination of strong debut singles, a distinctive girl-crush image, and visually striking music videos. BLACKPINK launched under YG Entertainment and gained attention quickly with early songs like “Whistle” and “Boombayah,” then reached a much larger global audience with later hits such as “DDU-DU DDU-DU,” “Kill This Love,” and “How You Like That.” The YouTube channel amplified that fame by turning each comeback into a highly shareable event.

BLACKPINK’s biggest video on the channel is “BLACKPINK - ‘뚜두뚜두 (DDU-DU DDU-DU)’ M/V,” which has more views than any other upload listed for the channel. That video stands out because BLACKPINK paired an unforgettable chorus with a bold, cinematic visual style. Its performance helped define the group’s global scale and remains one of the clearest examples of how BLACKPINK turns a music video into a worldwide event.

BLACKPINK’s YouTube channel is the group’s official channel and is managed by BLACKPINK’s label and official content team rather than by a single personal creator. The channel represents BLACKPINK as a brand and publishes official music videos, teasers, audio tracks, and behind-the-scenes footage. The public-facing identity is the BLACKPINK group itself, consisting of JISOO, JENNIE, ROSÉ, and LISA, with content tied to their releases and tours.

BLACKPINK is a South Korean group, and the channel is listed with South Korea as its country. Because BLACKPINK is a four-member group with an international career, the members do not all live in one publicly fixed location that is consistently disclosed. Public reporting most reliably identifies BLACKPINK as being based in South Korea, with activities centered around major entertainment and promotion hubs there and abroad.

BLACKPINK has faced the kinds of public scrutiny common to major global pop acts, including debate around release gaps, management decisions, and the pressure of huge expectations. BLACKPINK has also been widely discussed in media because of the scale of its fandom, solo activities, and high-profile performances. The channel itself is generally focused on official music and tour content, so the most reliable public facts center on releases and promotions rather than speculation.

Channels similar to BLACKPINK include official K-pop artist and label channels such as BANGTANTV, SMTOWN, JYP Entertainment, HYBE LABELS, and 1theK. BLACKPINK is similar to them because it relies on official music videos, performance clips, and strong brand packaging. What makes BLACKPINK especially notable is the combination of group and solo star power, cinematic production, and a channel built around event-level uploads.

BLACKPINK uploads relatively infrequently compared with daily creators, with the channel’s average rhythm around 7 videos per year. BLACKPINK uses that slower pace strategically, releasing content in concentrated bursts around comebacks, tours, and special promotions. That means each upload tends to feel important, and BLACKPINK’s audience is trained to show up for major announcements, music videos, behind-the-scenes episodes, and official audio drops.

A strong starting point for BLACKPINK is the channel’s biggest group music videos, especially “BLACKPINK - ‘뚜두뚜두 (DDU-DU DDU-DU)’ M/V,” “BLACKPINK - 'Kill This Love' M/V,” and “BLACKPINK - 'How You Like That' M/V.” Those videos show the core BLACKPINK formula: bold styling, memorable hooks, and polished performance. After that, viewers can move to the dance performance version of “How You Like That,” then explore solo highlights like LISA’s “LALISA” or JISOO’s “꽃(FLOWER)” to see the channel’s wider range.