5-Minute Crafts YouTube channel logo

5-Minute Crafts YouTube Channel Stats

@5minutecraftsyoutube US Stable (+8%) Updated

5-Minute Crafts (@5minutecraftsyoutube) is a YouTube channel from United States created on November 15, 2016. As of October 2026, the channel has 80.5M subscribers, 28.6B total views and 8,373 videos. 5-Minute Crafts uploads about 9.4 videos per week, and its videos average 120.9K views with a 0.36% engagement rate.

โฑ๏ธ Got 5 minutes? Letโ€™s make something awesome!
We make DIY, lifehacks, and crafts quick, easy, and totally game-changing.
๐Ÿ‘‰ Hit SUBSCRIBE to start creating with us!

โ€ข Brand partnerships & advertiser collaborations โ€“ https://thesoul.group/for-brands
โ€ข Content licensing & OTT partnerships โ€“ https://thesoul.group/for-publishers
โ€ข Contact: https://thesoul.group/contacts

5-Minute Crafts Channel Stats & Performance Metrics

Subscribers
80.5M
80,500,000
Total views
28.6B
28,604,897,724
Videos
8,373
Uploaded in total
Avg views per video
120.9K
Across 566 long-form videos
Engagement rate
0.36%Likes and comments per view
Upload frequency
9.4 / weekLong-form, last 12 months
Channel age
9 yearsSince November 15, 2016
Views to subscribers
0.15%Avg video views / subscribers
Data from the YouTube Data API. Engagement and averages are calculated by YTGrowAI.

5-Minute Crafts Views & Upload Growth

Views earned by videos, grouped by the time they were published. Based on 566 long-form videos published since Aug 2025.

Each bar counts the total views of every video uploaded in that period, so older bars keep growing as those videos keep earning views. Channels that upload many videos a day show a shorter history here.

Best Videos by 5-Minute Crafts

The most watched, most liked and newest long-form uploads. Shorts are not included.

All 5-Minute Crafts Videos

Search and sort every long-form video we analysed for 5-Minute Crafts.

5-Minute Crafts Upload Schedule & Content Insights

Uploads on Thursday earn the highest average views. Videos in the over 40 min range perform best. Times are in UTC.

Upload day of week

Number of uploads and average views per video. Most videos go live around 10 AM UTC.

Sunday
103 ยท 120.3K
Monday
69 ยท 132.4K
Tuesday
58 ยท 123.8K
Wednesday
89 ยท 110K
Thursday
61 ยท 175.9K
Friday
95 ยท 102.2K
Saturday
91 ยท 104.6K

Video length

Average views by video length. Average runtime is 1:38:20.

Under 5 min
0 ยท 0
5 to 10 min
1 ยท 24.8K
10 to 20 min
82 ยท 116.1K
20 to 40 min
0 ยท 0
Over 40 min
483 ยท 122K

Title patterns

How 5-Minute Crafts writes video titles.

Average title length60 characters
Titles with a number7%
Titles with a dollar amount1%
Titles that ask a question4%

Performance by year

Uploads and views by publish year.

YearUploadsTotal viewsAvg views
202637133.55M90.4K
202519534.91M179K

Most used video tags

Tags 5-Minute Crafts uses most often across its videos.

diy projects570diy5665-minute crafts565crafts565do it yourself565handcraft565tips5655 minute craft5645 minutes craft564howto564tutorial564life hacks563diy activities561lifehacks561tricks559

Channel keywords & topics

Keywords set in the channel settings and the topics YouTube assigns.

HobbyLifestyle (sociology) 5-Minute CraftsDIYDo it yourselfcraftsuseful thingslifehackstrickstipsDIY projectsDIY activitiesHandcraftTutorialexperimentslife hackshow to

About 5-Minute Crafts YouTube Channel

  • 5-Minute Crafts is a DIY and lifehacks channel built around short, highly visual tutorials, crafts, school hacks, and home ideas.
  • The channel is publicly associated with TheSoul Group, the digital media company behind several large short-form entertainment brands.
  • Publicly reported information links the brandโ€™s origins to founders Pavel Radaev and Marat Mukhametov, who launched TheSoul from Cyprus after earlier projects such as AdMe.
  • The channelโ€™s content is designed for broad, mass-market appeal, with easy-to-understand titles, bright thumbnails, and fast-paced demonstration videos.
  • Its public identity is less about a single on-camera creator and more about a studio-style production system that publishes at high volume.

How 5-Minute Crafts Grew: Story and Strategy

  • 5-Minute Crafts launched in late 2016 and quickly became one of the most recognizable DIY entertainment brands online.
  • The channel scaled through a repeatable formula: simple visual ideas, instantly readable thumbnails, and broadly appealing topics like school supplies, fidgets, and home hacks.
  • Its growth benefited from the larger TheSoul content ecosystem, which also includes other large entertainment brands such as Bright Side.
  • The brand expanded beyond YouTube into wider social distribution, helping it stay visible across multiple platforms.
  • High upload volume became a major advantage, with frequent publishing keeping the channel continuously present in recommendation systems.
  • Viral growth came from packaging that made even ordinary objects look transformed, surprising, or satisfying.
  • The channelโ€™s long-term strategy has been to keep formats familiar while refreshing them with seasonal, trendy, or visually exaggerated themes.

Why 5-Minute Crafts's Top Videos Went Viral

  • โ€œโœจ The Cutest Mini Doll Crafts You've Ever Seen! ๐Ÿ˜๐Ÿ”ฅโ€ works because miniature builds are instantly clickable, emotionally cute, and visually satisfying.
  • โ€œCOLORFUL PAPER HACKS FOR SCHOOL! ๐Ÿคฏ Easy DIY Organizers & Crafts! โœจโ€ succeeds by combining a practical use case with bright materials and back-to-school relevance.
  • โ€œ๐Ÿ˜ CREATE EPOXY RESIN CRAFTS ๐ŸŒˆ Easy DIYs at Home ๐ŸŒŸโ€ performs well because epoxy resin has strong visual payoff, glossy transformation shots, and a premium-looking final result.
  • These videos share the same winning structure: a very specific promise, bold emoji-heavy packaging, and a clear before-and-after reveal.
  • They also target broad viewer motivations: usefulness, novelty, and the pleasure of watching ordinary materials become decorative objects.

5-Minute Crafts's Content Strategy

  • The channel leans on short DIY, craft, hack, and lifestyle compilation formats that are easy to understand without sound.
  • Titles use strong verbs, seasonal hooks, and emotional cues like โ€œcute,โ€ โ€œcool,โ€ โ€œeasy,โ€ and โ€œnewโ€ to maximize click appeal.
  • Thumbnails typically feature bright colors, close-up finished objects, and exaggerated transformations that promise a payoff.
  • Recurring themes include school supplies, miniatures, fidgets, home decor, kitchen hacks, and holiday content.
  • A very high posting cadence keeps the channel constantly active and gives multiple opportunities for recommendation traffic.
  • The brand stays consistent while rotating topics, which makes the channel feel familiar but never stagnant.

Who Watches 5-Minute Crafts

  • Viewers who enjoy quick, low-commitment entertainment based on visual transformation.
  • Kids, teens, and family audiences looking for easy crafts, school ideas, and novelty hacks.
  • Casual viewers who want satisfying, colorful, and fast-paced videos rather than deep instruction.
  • People searching for simple DIY inspiration they can try at home with common materials.

5-Minute Crafts Timeline: Key Milestones

The moments that shaped the channel.

  1. 20165-Minute Crafts was launched on YouTube and began publishing DIY and hack-style videos.
  2. 2016TheSoul Groupโ€™s public origins trace back to founders Pavel Radaev and Marat Mukhametov, who built the wider media company behind the channel.
  3. 2017The channel accelerated as short, high-visuality DIY concepts proved highly shareable across social platforms.
  4. 20185-Minute Crafts became widely recognized as a leading DIY entertainment brand on YouTube and social media.
  5. 2019The channel continued expanding its library of school, home, and craft-themed compilations, strengthening its recommendation footprint.
  6. 2020Coverage about the channel emphasized its scale, studio-style operation, and role inside TheSoulโ€™s broader content network.
  7. 2023TheSoul expanded its wider creator and talent ecosystem, showing that 5-Minute Crafts sits inside a much larger media business.
  8. 2026The channel remained active at massive scale, with thousands of uploads and a highly regular publishing rhythm.

5-Minute Crafts Strengths & Growth Opportunities

Strengths

  • Huge library of instantly recognizable, thumbnail-friendly content.
  • Extremely consistent publishing rhythm that supports discoverability.
  • Broad topic range within a clear brand identity.
  • Strong appeal across age groups through visual, language-light formats.

Opportunities

  • More clearly segmented series could help viewers find specific interests faster.
  • Stronger how-to clarity could improve usefulness for viewers who actually want to recreate projects.
  • More original concepts and fewer repetitive ideas could sharpen brand trust.
  • Better localization and seasonal formatting could deepen performance in major non-English markets.

Brand Collaboration Potential of 5-Minute Crafts

  • Brands in stationery, school supplies, kitchen tools, craft materials, and home organization fit naturally with the channelโ€™s core content.
  • Product demos can be embedded inside visually rich DIY transformations without feeling like hard ads.
  • Seasonal partnerships around back-to-school, holidays, or home refresh campaigns would match the channelโ€™s posting patterns.
  • Consumer brands can benefit from the channelโ€™s broad family-friendly reach and high-volume exposure.
  • Licensing or co-created challenge formats could work well because the brand already excels at quick visual reveal content.

YouTube Channels Similar to 5-Minute Crafts

Creators with comparable formats and audiences.

Bright SideShares the same TheSoul ecosystem and uses broad, high-volume, curiosity-driven video packaging.
123 GO!Produces short-form lifestyle, prank, and hack content with similar mass-market appeal and thumbnail style.
BlossomFocuses on DIY, hacks, and visual life improvement content for a similar audience.
Crafty PandaBuilt around playful crafts, hacks, and short-form visual entertainment with comparable presentation.
Troom TroomKnown for DIY hacks and challenge-style videos that overlap with 5-Minute Craftsโ€™ audience interests.

Frequently Asked Questions About 5-Minute Crafts

How many subscribers does 5-Minute Crafts have?

As of October 2026, 5-Minute Crafts has 80,500,000 subscribers on YouTube (80.5M). YouTube rounds public subscriber counts, so the exact number can differ slightly from what you see on the channel page.

How many views does 5-Minute Crafts have in total?

5-Minute Crafts has received 28,604,897,724 total views (28.6B) across 8,373 public videos. That works out to roughly 3.42M lifetime views per upload, including Shorts.

How many videos has 5-Minute Crafts uploaded?

5-Minute Crafts has uploaded 8,373 public videos. We analysed the latest 600 uploads: 566 were long-form videos and 34 were Shorts, which are excluded from the averages on this page.

When was 5-Minute Crafts created on YouTube?

The 5-Minute Crafts YouTube channel was created on November 15, 2016, so it is 9 years and 11 months old.

Where is 5-Minute Crafts based?

5-Minute Crafts lists United States as its country on YouTube.

What is the average number of views per video for 5-Minute Crafts?

Videos on 5-Minute Crafts average 120,943 views (120.9K), with a median of 61.1K views per video. The average is 0.15% of the subscriber count, which shows how much of the audience watches each upload.

What is the engagement rate of 5-Minute Crafts?

5-Minute Crafts has an engagement rate of 0.36%, calculated by YTGrowAI as (likes + comments) divided by views across 566 long-form videos. This is our own calculation from public data and not an official YouTube statistic.

How often does 5-Minute Crafts upload new videos?

Over the last 12 months 5-Minute Crafts has published 488 long-form videos, which is 9.4 videos per week. Most uploads go live on Sunday, and Thursday uploads have earned the highest average views.

What is the most viewed video on 5-Minute Crafts?

The most viewed video on 5-Minute Crafts is "โœจ The Cutest Mini Doll Crafts You've Ever Seen! ๐Ÿ˜๐Ÿ”ฅ" with 1,987,052 views, published on Jun 18, 2026.

What is the latest video from 5-Minute Crafts?

The most recent long-form upload we found is "๐Ÿ’Ž๐Ÿ˜ฑ Epoxy Resin Crafts That Look TOO GOOD to Be Handmade!", published on Oct 5, 2026, which has 13,522 views so far.

Is 5-Minute Crafts growing or declining?

5-Minute Crafts currently shows a "stable" pattern. Its 10 newest settled videos average +8% views compared with the 10 videos before them. Momentum can swing quickly, because one viral video changes the average.

What video length works best for 5-Minute Crafts?

5-Minute Crafts videos in the over 40 min range earn the highest average views. The channel's average long-form video runs about 98 minutes.

Who runs 5-Minute Crafts?

5-Minute Crafts is publicly associated with TheSoul Group, the digital media company behind the channel. Public reporting links the companyโ€™s origins to founders Pavel Radaev and Marat Mukhametov, who built the broader media operation that later powered 5-Minute Crafts. The channel itself does not present a single on-camera host; instead, it operates more like a studio brand with a large production pipeline. That is why 5-Minute Crafts feels consistent, high-volume, and highly formatted rather than personal-brand driven.

What is the real name of 5-Minute Crafts?

5-Minute Crafts is the public brand name of the channel, and there is not a separate โ€œreal nameโ€ for a creator persona in the way there would be for an individual YouTuber. The brand sits inside TheSoul Group, a Cyprus-based media company. Public sources describe 5-Minute Crafts as a DIY-style channel owned and operated by that company. So when people search for a real name, the answer is usually that 5-Minute Crafts is a brand, not a single personโ€™s stage name.

How old is 5-Minute Crafts?

5-Minute Crafts was created in 2016, so the channel is nearly a decade old. Public records and reporting place its launch in November 2016, and the channelโ€™s long run has made it one of the most recognizable DIY brands on YouTube. Its age matters because the format was early enough to build massive scale before the platform became as crowded with short-form craft content. 5-Minute Crafts stayed relevant by publishing at high volume and constantly refreshing its themes.

How did 5-Minute Crafts get famous?

5-Minute Crafts got famous by turning simple DIY ideas into highly clickable entertainment. The channelโ€™s videos are built around bright colors, quick reveals, and easy-to-read titles that make viewers curious even before they click. Its growth was also helped by a strong production system inside TheSoul Group and by broad cross-platform distribution. 5-Minute Crafts became especially recognizable because its content is repetitive in a good way: viewers know they will get fast, visual transformations that are easy to understand and share.

What is the biggest video on 5-Minute Crafts?

The biggest video can change over time as views accumulate, but among the channelโ€™s publicly listed top performers are mini-craft, school-hacks, and resin-themed videos. Examples include โ€œโœจ The Cutest Mini Doll Crafts You've Ever Seen! ๐Ÿ˜๐Ÿ”ฅโ€ and โ€œCOLORFUL PAPER HACKS FOR SCHOOL! ๐Ÿคฏ Easy DIY Organizers & Crafts! โœจโ€. These kinds of videos do well because 5-Minute Crafts specializes in visual, easy-to-scan concepts that spread well through recommendations and social sharing.

Where does 5-Minute Crafts live or is based?

5-Minute Crafts is publicly associated with TheSoul Group, which is based in Limassol, Cyprus. That makes the channelโ€™s business headquarters different from the nationality implied by some early reporting about its founders and ownership structure. In practical terms, 5-Minute Crafts is a global digital brand with a Cyprus-based company behind it. The channel itself publishes in English and targets a worldwide audience rather than one local market.

Are there controversies around 5-Minute Crafts?

Yes, 5-Minute Crafts has faced criticism over safety, realism, and content quality. Public commentary has pointed out that some hacks can be impractical, misleading, or unsafe if copied without care, and that some videos blur the line between useful ideas and spectacle. Other criticisms focus on repetition and the sense that the channel often prioritizes volume and packaging over deep instruction. Despite that, 5-Minute Crafts remains popular because its videos are fast, colorful, and easy for broad audiences to consume.

What are channels similar to 5-Minute Crafts?

Several channels are often mentioned alongside 5-Minute Crafts because they share the same DIY and short-form entertainment space. Bright Side and 123 GO! come from the same broader TheSoul ecosystem, while Crafty Panda, Blossom, and Troom Troom also publish hack-driven, visual, and family-friendly content. These channels appeal to the same audience because they use bright thumbnails, quick pacing, and idea-led videos. If someone likes 5-Minute Crafts, these channels are usually a good place to start.

What is the upload schedule of 5-Minute Crafts?

5-Minute Crafts publishes very frequently, with a high-volume rhythm that keeps the channel constantly active. Public channel data shows a pace of roughly 9.4 videos per week, which is much more frequent than many traditional YouTube creators. That schedule helps the brand test many concepts and stay visible in recommendations. For viewers, it means 5-Minute Crafts always has something new, whether the topic is school supplies, crafts, seasonal ideas, or home hacks.

What should I watch first on 5-Minute Crafts?

A good place to start with 5-Minute Crafts is one of the channelโ€™s most-viewed videos, because those best show the brandโ€™s formula. โ€œโœจ The Cutest Mini Doll Crafts You've Ever Seen! ๐Ÿ˜๐Ÿ”ฅโ€, โ€œCOLORFUL PAPER HACKS FOR SCHOOL! ๐Ÿคฏ Easy DIY Organizers & Crafts! โœจโ€, and โ€œ๐Ÿ˜ CREATE EPOXY RESIN CRAFTS ๐ŸŒˆ Easy DIYs at Home ๐ŸŒŸโ€ are strong first picks. They show the channelโ€™s strengths: bright packaging, clear visual transformations, and fast-paced DIY entertainment. Together they explain why 5-Minute Crafts became so popular.

Explore More YouTube Channel Stats

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Statistics come from the public YouTube Data API. Engagement rate, averages and trend labels are independent calculations calculated by YTGrowAI and are not official YouTube metrics. Shorts are excluded from averages. Background information is AI-assisted and based on public sources, so verify important facts before relying on them.

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